Apps and Social Media Clock hour class notes

Apps and Social MediaUsing Mobile Apps & Social Media CRM for Real Estate

Categories of Leads

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A, B, C, D

• Sphere of Influence• Social Media CRM• Local Community / eFarms• Publishing

• SEM• SEO • Search Engines• Advertising

Paying for Leads

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More Appointments and Referrals

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What if...

ONE Listing Appointment per Week

ONE Buyer Appointment per Week

• Avg. commission (3% x $300,000): $9,000• Gross Closed Commissions (33 x $9,000): $297,000

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33% 50% 75%

$675,000

$450,000

$297,000

Increase Your Conversion RatioONE Listing Appointment per Week

ONE Buyer Appointment per Week

What if...you could increase your conversion ratio?

With Social Media CRM

More Appointments and Referrals

Image Refreshment

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Image Refreshment

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Understanding Web 2.0

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Wordpress vs.

Traditional Websites

(microsite)

Blogsites That Are DIALed In

• Decision (Web 2.0 blog for instant credibility)

• Information (Lead Capture Device)

• Awareness (Marketing Strategies, Stats, Search)

• Links (Resources and Partners)

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Blogsites That Are DIALed In

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Blogsites That Are DIALed In

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IDX – Internet Data eXchange

• Leverage MLS Listings for credibility• MLS Powered Map Search• Your ‘Featured Listings’ In Real Time• Neighborhood and Target Preset Searches• Lead Capture for you (Not your Company)• Keep People On Your Site… Longer

Becoming a ‘Publisher’

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YourBlogContent

Facebook

Linkedin

Twitter

RSS

Constant Contact with Clients

Syndicated blog posts:

• Real Estate Information

• Human Interest Articles

• Videos

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Posterous.com Email Publishing

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• Posterous.com - FREE• If You Can Email; You Can Blog, Post, Share• Email Subject = Post Title• Email Body = The body of the post• Attach a Picture = Photo on post• Youtube URL in body = Video on post

Your Old CRM

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Your New Social CRM

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CRM using Facebook

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• Get a Facebook Personal Profile: Facebook.com• Create A Fan Page Facebook.com/pages• Syndicate Your Blog Posts To Page and Profile– Posts on FB à Takes Them To Your Blog– Your Posts Keep You Top Of Mind– Remind Your Sphere of Influence…

• You Are An Active, Capable, and Open For Business Agent

Client Relationship Management

Social Media Time Management

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5 Minute Facebook StrategyThe 3 C’s of Facebook:1. Connect – To those you would sell a house to

• When You Do Know “People You May Know” Add Them • Go through your email archive of past clients• Re-connect by checking friends’ profiles then comment and compliment

2. Comment – Wish Happy Birthday, Find Posts You Relate To and Add a Positive Comment

• Check “Events” For Today’s Birthdays• Scan the “Most Recent” “News Feed” For Posts You Can Comment on• This Will Send Your Friend an Email With a Positive Comment

3. Compliment – Click the “Like” Button• This Will Send Your Friend an Email With a Positive Action

Personal vs. Business

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Facebook Pages (aka ‘Fan Page’)• Separation of Business and Personal (Pages are ‘Facebook Websites’)• Pages are Open to the public (even for those without a FB account)• Allows You to connect B2B– You Can Visit Other Fan Pages and Post as a Fan Page (Business Name)

Getting Fans:• Suggest To Your Friends• Pay For Facebook Ad• Promote on Email Signature, Print Ads, Website• Create Niche Pages that would Naturally Attracts Fans– Golf Buddies– eFarm community (365 things to do . . .)

NYTimes, WSJ, NPR, Realtor Mag. . .

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• Mavens, Connectors, Salesmen! (Gladwell.com)• Trending Topics: News In Real Time• Create a Twitter Account – Twitter.com• Syndicate Your Blog Posts• Share Interesting Content From Related Sources • Follow People:– Past, Current, Potential Clients– People That You Admire• Follow People That Follow You• Don’t worry (too much) about who’s following you

Get

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• “Facebook With a Tie”• Syndicate Your Blog Feed• Complete Your Profile 100%– Use Your Keywords Early and Often• Make Connections And Accept Connections• Give Recommendations – Get Them In Return• Join Large Groups and Join the Discussions• Take Advantage of The Applications

Your Very own Channel!

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• Create a user account• Connect it to your FB & Twitter• Create some Playlists– Some real estate, personal interests, favorites• Log in via your smart phones• Search for some good videos and click “favorites”• Take good, short, fun videos that create interest– Community, Schools, Parks, Events, etc.• Be sure to name and tag them to be easily found

Convert Local Community with eFarms

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• Neighborhood, sub-division, or condo complex• Provide resources, active homes for sale, recent sold

activity, links, videos, blog posts, etc.• Create Social Media Presence (Flickr, FB Fanpage,

Twitter, and Youtube accounts)• Get Local Businesses to sponsor and provide coupons• Combine with local advertising and direct mail

(postcard) campaigns• Email campaign with links back to your eFarm Blog

Manage Your Marketing Campaigns!

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• CRM: Email, Social Media, Blog, Craigslist, Print, Ads

Recap

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Referrals = Appointments

Appointments = Conversions

Conversions = Listings

Listings = Sales

Higher Conversions with

Mobile AppProductivity and Integration

Sync, Exchange, MobileMe, Pop, IMAP?

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• Email, Calendar, Contacts• Start with Google Account (Gmail/Youtube)• iPhone/iPad users:App (Not necessary for ) – Watch Video instructions at m.google.com/sync

• Alternatively, go to godaddy.com– Buy “Hosted Exchange” for $9/mo • 3rd Alternative: Forward to gmail– Reply to settings can be adjusted

What’s the Difference? What’s the best?

Cloud Computing using Dropbox.com

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• Easiest way to start using the “cloud”• Download smartphone app• Download onto your computer(s)• Store important documents • Share files with others• Access from anywhere with internet• Use to open and store pdf files, word docs, & excel• 2 GB free then monthly charges apply• live.com skydrive & Google Docs are also options

Keep Better Notes with Evernote.com

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• Dropbox for note taking• Photo and audio notes• Tasks and TODO manager• Syncs with all devices (smartphone, iPad, computer)• Easy to email notes to yourself or others• Archive Photos and notes for CMAs and Previews• Use audio function for notes to self in the field• Excellent as a digital recording device

Cloud Photo Storage with Flickr.com

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• Online Photo Storage and sharing• Create “sets” for personal & Business• Upload from your smartphone to a set• Great to post on-going events and photos – Listings, eFarms, Blogs, etc• MLS “virtual tour” link could go to flickr set

Go Beyond the ‘Rectangle’

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• Stitch and share photo app• Create quick panoramas• Upload to Bing Maps• Login to www.photosynth.net with Windows Live ID• Share to Facebook and embed to your blog pages• Quick and easy and free “virtual 360 tours”• Email and share links for buyers who you’re

previewing homes for• Impress sellers with your iPad2/iPhone photosynths

Buying is an Emotional Decision

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• Impress clients with video• Choose your photos / video clips• Choose or upload your music– Available through animoto as well• Choose a template• Create video ‘on-the-fly’ with iPhone/iPad2• Export to Youtube• $30 per year

Productivity Apps for iPad

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• iWork apps (keynote, pages, numbers)• For use with macs and iPads• Keynote/iPad best tablet presentation app– Listing/Buyer/CMA presentations– Powerpoints can be imported• $9.99 each (but only keynote is necessary)

Go Paperless

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• Offline storage of pdfs• Use to store CMAs • iPad paperless presentations• No need for wifi or 3G• Also Apple’s version of Kindle

Popular Mobile Search Apps

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How do I get started?

How much?

Northpoint Social Media Services

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Website/Blog Subscription: Loan Officers

$299 One time Set-up and

$39 monthlyIncludes: • Domain Name registration www.YourName.com• Social Media CRM (blog posts written for you 3 to 4 times per week)• Syndication to your social media sites (facebook, twitter, and linked-in)• Basic web-design, hosting, and tech support

Northpoint Social Media Services

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Website/Blog Subscription: Agents (with IDX and Search App)

$599 One time Set-up and

$79 monthlyIncludes: • Domain Name registration www.YourName.com• Social Media CRM (blog posts written for you 3 to 4 times per week)• Syndication to your social media sites (facebook, twitter, and linked-in)• Basic web-design, hosting, and tech support• My Agent Search App for iPhone/iPad• IDX integration for efarming and integrated search/lead capture

Northpoint Social Media Services

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Listing Makeover

$99 per listing

Includes: • Facebook Fan Page• YouTube Video• Domain Name Registration• Custom Web Site• Sign Rider• Syndication

Listing Makeover Plus

$159 per listing

Includes: • Listing Makeover• Showing Feedback• Weekly Market Update

Recap of Services

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Website/Blog Subscription:

$299 / $39 Package A: Loan Officers

$599 / $79 Package B: Agents w/ IDX & App

Listing Makeover

$99 per listing

Listing Makeover Plus

$159 per listing

Marketing You...

Marketing Your Listing...

iPad Orientation

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$175 Includes: • Paperless Listing Presentation• Paperless Buyer Presentation• Email Set-up• Matrix Configuration• Social Media apps downloaded• Orientation/Training• Keynote installation/set-up

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What if...we just do it for you?

www.NorthpointSocialMedia.comwww.NorthpointSocialMedia.TV

www.PaperlessListing.comwww.PaperlessBuyer.com