Appraisly November 2013

James Strickland

November 2013

Smart, social performance reviewsAPPRAISLY

1̆

• Appraisly is a business-to-business platform for conducting employee appraisals• We have taken the business from idea to paying customer in 4 months

• Our beta was launched on the 15th of October this year

• We have 9 businesses currently signed up,with 1-2 legitimate new business sign-ups per week

• We are busy rolling out our service to employees of these companies

• We are seeking seed investment of £100,000 from angels or early stage seed funds

EXECUTIVE SUMMARY

Poor dataCostly & OutdatedOvercomplicated

THE PROBLEMEmployee performance management processes are outdated and old-fashioned

Run a web-based service Provide a platform which requires no integration and links to other online services

Empower people Associate performance with professional background through LinkedIn and make the whole process easier for employees

Offer f lexibility Provide a customizable platform for each client to configure as per their business needs

THE SOLUTION

• Technical side - Ruby on Rails, Angular JS and others

• 7 years consulting experience with Accenture and EY

• Selling and implementing SaaS to big banks

• Passionate entrepreneur with +3 previous ventures

• Bachelor of Science - Finance & Statistics

Nikoloas LygkonisJames Strickland

THE TEAM

• Business development & customer service

• Product design and content marketing

• Business process design architect by trade

• Background at major corporates GE Capital & EY

• Masters in Finance & Accounting, CIMA

+3 years together working together on startups and commercial ventures

For employees SMART goal setting, 360 feedback, extremely intuitive interface and profiles imported from LinkedIn

For managers Full reporting suite on every team member, org charts, team management and ad-hoc reviews

For businesses Integrated training and learning, digital signatures for compliance and full customization for brand identity

THE PRODUCT

Email [email protected] password

URL www.appraisly.com/sign-in

Try our demo!The Fat Fox Stationary Co.

• Interbrand (UK) 200+ employees

• Innitech (US) 25+ employees

• Potbelly (US) 500+ Employees

• Moneris Solutions (CA) 500+ employees

• ChaiOne (US) 65+ Employees

• Yellow (NZ) 350+ Employees

• Arvixe (US) 85+ Employees

• Perkspot (US) 10+ Employees

• Think Brownstone (US) 40+ Employees

CURRENT SIGN-UPS

THE MARKET

Performance management

market in 2017

SMEs = total addressable

market

Employees in working in the

US and UK

£24bn 100m 250k

There have been 59 acquisitions in the talent management industry in the past 5 years

THE COMPETITION

Comparative Feature Appraisly

Product Features

Integration with LinkedIn No No No No Yes

Analytical Dashboard Yes No Yes No Yes

Audit Trail No Yes No Yes YesUser Interface/intuitiveness Average Unfriendly Friendly Average Super Friendly

Customizability Less customizable Customizable Less customizable Very customizable Very customizable

Integration/set-up cost High cost, long time High cost, long time High cost, medium time No cost, short time No cost, very short time

Business Facts & Figures

Price per user per month $20 $15 $50 $6 $5

Location United States Canada United States Germany United Kingdom

No. of customers 500 1,500 12 50 9

Annual revenue ~$15m ~$38m ~$0-$1m ~$0.5 - $1.5m $0m

No. employees 150 300 10 12 2

GO TO MARKET STRATEGY

• Extensive internal & external product tour

• Free one month trial for all sign-ups

• Discounts for 1 year up-front

• Incredibly easy sign-up for employees

Off-site On-site

50%

15%

30%

5%

Referral SocialHR experts Content marketing

Product demo Roll-out & minimal support

Content marketing & direct contact

SALES PROCESS

B2B model targeting SMEs with initial focus on tech & advertising industry

A tiered pricing plan based on a per-employee per month charge

20% discount for 1 year up-front

No contracts

BUSINESS MODEL

1-10 users

11+ users

Free for all users $4.99 per user per month

what’s next

Aug ’13 Product DesignSep ’13 Development

Oct ’13 Beta launchNov ’13 Nine customers

Dec ’14 Seed funding

March ’14 API development &

expansion to rewards

Jul ’14 Target 25+ customers 10,000+ users

Jul ’13 Idea

Today

CONTACT US

James Strickland Co-Founder

!!

[email protected] +447545318570

www.appraisly.com

Nik Lygkonis Co-Founder

!!

[email protected] +447717782988

www.appraisly.com