WHAT • What is an appraisal? • What is it’s purpose? • What methods could I use? • What do I need to know about the property? WHY To determine: • Sale price range • Rental value • $$$ - update value • Return on investment • Planning another purchase REMEMBER • Regulatory requirements • Legal requirements • Ethical conduct standards HOW • Research the market • Collect applicable data • Inspect the property • Gather advice • Analyse findings THE APPRAISAL WHAT & WHY • Determine listing opportunities • Create prospecting plan - strategy - target market - timeframes • Promote agency services • Build relationships & database WHO • Meet prospective sellers • Determine needs and wants • Confirm ownership • Create vendor profile • Find out about their property HOW • Plan listing presentation - promote self & agency - reference appraisal - collate resources • Deliver listing presentation • Secure the listing - complete Selling Agency Agreement WHEN • Agency record keeping • Legal & ethical requirements • Communication plan for sellers THE LISTING APPRAISE LIST CLUSTER (Sales Focus)