AppNexus Publisher Summit Keynote

#APPNEXUSSUMMIT

Saving the InternetBrian O’Kelley, CEO & Co-Founder, AppNexus

#APPNEXUSSUMMIT

MARKETERS

CONSUMERS PUBLISHERS

VERIFICATION

AD LOAD

AD BLOCKERS

VIRTUOUS CYCLE

#APPNEXUSSUMMIT

MARKETERS

CONSUMERS PUBLISHERS

Increase marketer trust and ad effectiveness

3 PROBLEMS TO SOLVE1

2

3

Improve user experience

Increase publisher monetization

#APPNEXUSSUMMIT

MARKETERS

CONSUMERS PUBLISHERS

3 PROBLEMS TO SOLVE1

2

3

Increase marketer trust and ad effectiveness

Improve user experience

Increase publisher monetization

#APPNEXUSSUMMIT

MARKETERS

CONSUMERS PUBLISHERS

3 PROBLEMS TO SOLVE1

2

3

Increase marketer trust and ad effectiveness

Improve user experience

Increase publisher monetization

WE CAN SOLVE THIS

2 Compress the supply chain

1 Reduce latency

3 Data science