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Think Like a Green Beret and A Navy SEAL: Applying Military Special Operations Concepts
to Grow Your Business and Career
Chad StorlieAuthor, Iraq Combat Veteran, Business Leader
www.CombatToCorporate.com
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Chad Storlie Background
Military Education
Deployments
Operational Units
Outside Experience
Education
Author
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Objective for Today
What Are Military Special Operations Forces? How a Special Operator Becomes Special Five Lessons of Special Operations for Your Business
and Your Career:
1. Use of Reconnaissance2. Commanders Intent
3. War Gaming
4. P-A-C-E5. After Action Review (AAR)
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What Are Military Special Operations Forces?
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Navy Special Warfare
Army Special Operations
Air Force SpecialOperations
Logistics + Other UniqueSupport Roles
Marine Corps SpecialOperations
Fewer Than 60,000 About 4% of USMilitary Special Selection,Training, Equipment
& Missions
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How a Special Operator Becomes Special
Assessment & Selection -
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Your Focus on the Value of Spec Ops for Business
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Focus on How Spec OpsLeads, Plans, Acts &Problem Solves to Benefit
Your Career & Business
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Leadership & Personal Characteristics of Spec Ops
World Class Performance. Driven to Excellence. Combined Individual & Team
Player. Focused on Improvement. Ability to Self Regulate in High
Stress Environment. A Teacher.
Humble. Focused on What You Will
Do & Not What You Did.
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How Special Operators Think for Problem Solving
Understand
Plan
Execute
Improve
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Reconnaissance
Commanders Intent War GamingP-A-C-E
After ActionReview
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Selection of Spec Ops to Business Tools for Spec Ops
Reconnaissance
Commanders Intent
War Game P-A-C-E
After Action
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Spec Ops Reconnaissance: SEALS in Afghanistan
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Reconnaissance
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Reconnaissance A MissionUndertaken To Obtain InformationAbout The Activities And Resources Of An Enemy Or To Secure Environmental
Data Of An Area. A Successful Plan Must UnderstandCharacteristics of the Enemy, Terrain,
Population and Society in Order to BeSuccessful.
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Conduct a Commercial Reconnaissance Identify the Top 3-4 Issues That You Want Answered. Identify 1-2 Indicators Per Issue in a Question Format. People Schedule a Regular Time to Discuss with Sales Force, Customers,
Suppliers with Customers. Literature Read Key Industry Journals, Google News Alerts, and
Customer / Competition Web Postings.
Metrics ID Available Government and Competitive Data Sources to Track. Four Keys:
1. Communicate Results to Entire Team.
2. Combine Qualitative & Quantitative Results.3. Perform on a Regular, Scheduled Basis (Monthly, etc).
4. Ethical Collection Practices Only.
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Spec Ops Cdrs Intent: Normandy Invasion in WWII
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Commanders Intent
Think Like a Green Beret and a Navy SEAL: Applying Military Special OperationsConcepts to Grow Your Business and Career
Question: What Does Winning &
Success Look Like? McChrystal In Inc Magazine The
Idea Of Clearly Expressing YourVision Of An End Result Is Know AsCommander's Intent.
Commander's Intent Describes HowThe Commander (Read: CEO)Envisions The Battlefield At TheConclusion Of The Mission. It ShowsWhat Success Looks Like. GEN (ret) Stanley McChrystal
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How To Use Commanders Intent Describe In Detail What Success Looks Like:
Price Revenue Customer Service Scores
Long Term Relationship Operating Efficiency Etc
Focus On The Why This Makes Sense For The Company. Emphasize What Success Looks Like And Why It MakesSense Leave The How Alone . . . For Now.
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War Gaming
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War Gaming
Think Like a Green Beret and a Navy SEAL: Applying Military Special OperationsConcepts to Grow Your Business and Career
Question: Have You Fully
Anticipated How the CompetitionWill React When You Execute Your Plan?
War Game: An Independent Process That Matches a Draft Plan Against Anticipated Competitor and Important Stakeholder Actions
to Determine Necessary Plan Adjustments to Create the OptimumChanges of Success. The Result of a War Game Reveals Anticipated Actions of Competitors, Customers, and Suppliers Against a Draft Plan. TheBusiness Plan Should be Updated / Modified / Adapted to EnsureThat The Plan Has Its Best Chance of Success.
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How to Use Commercial War Gaming
1. Come Up With Your Best Plan.
2. ID Key Actors to Make the Plan a Success / Failure.3. Divide Your Plan Into Distinct Phases:
Contract Example: Phases: Price, Duration, Revenue, Priority,Payment Terms, Geographic Locations, Curreny, etc.
4. Conduct the War Game Identify Independent People to Play Customer, Finance, Operating,
etc. Have a Recorder / Judge. Determine What Customer, Operating, etc Will Say & Do on Your
Proposals. Record The Results. Determine an Action (s) to Counter the Negative Effect. Update Your Plan.
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Spec Ops Pace Planning: Bin Laden Raid
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0
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PACE Plan in Business Planning
PrimaryAlternateContingency
Emergency
The Value of Career Fairs for Veterans
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Plan and CreateMultiple Optionsfor a SuccessfulBusinessVenture.
P-A-C-E Format Helps YouCreate a Robust
and Successful Plan
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After Action Review
Question: How Do We Sustain What WentWell & Improve What Did Not Go Well?Steps in the AAR:
Step 1: Establish an environment forreview and introspection.
Step 2: Provide a brief overview of whathappened and divide the operation intosegments.
Step 3: Identify strengths, weaknesses,and recommendations for improvement
in each business function. Step 4; Create an action plan for
improvement, and follow-up to ensurethat the improvements are happening.
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Use Spec Ops Principles in Career Planning
Reconnaissance
Network Commanders Intent
Describe Perfect
Position Communicate to
Family & Friends War Game
Interviews Different Industries
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P-A-C-E
Is Your Co / IndustryVulnerable?
Checkerboard CareerPlanning &Advancement
Other Firms &Industries To Go To
After Action Events Meetings, etc
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Additional Military Skills For Business & Career Use
Military Skill Commercial Business UseRehearsals Rehearse Most Important Business Activities
Intelligence Analysis Analysis of Competition
War Gaming of Military Plans War Game a Store Opening or New Idea
Planning Synchronization Matrix Synch Matrix a Business Process
Risk Management Mitigate Risks in Company Operations
Standard Operating Procedures Create an SOP for a Critical Process
Back Up Plans (P-A-C-E) Create Back Up Plans for Critical Processes
Team Leadership Help Develop Company Leaders
Crisis Management Use Rehearsals & Planning to Prevent a Crisis
The After Action Review (AAR) Use the AAR to Improve a ProcessMentoring & Coaching Mentoring
Unique Military Experiences Selective Translation Into Business
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T l d Mili Skill C U i C i i 24
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Translated Military Skills Create a Unique CompetitiveAdvantage in Business and Career Progression
Translated Military Skills in Planning, Leadership, Competitive
Analysis, Safety, Coaching, Crisis Management, EmployeeDevelopment, Teaching, Budget, Fiduciary Responsibility, And
Training That Employers Need and Cannot Easily Acquire
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www.CombatToCorporate.com
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Chad Storlie Contact Information
[email protected] www.CombatToCorporate.com
Think Like a Green Beret and a Navy SEAL: Applying Military Special OperationsConcepts to Grow Your Business and Career
Follow Us on Twitter, Linked In, Facebook
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mailto:[email protected]://www.combattocorporate.com/http://www.combattocorporate.com/mailto:[email protected]7/30/2019 Applying Military Special Operations Concepts to Grow Your Business and Career
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ResourcesThink Like a Green Beret and a Navy SEAL: Applying Military Special Operations
Concepts to Grow Your Business and Career
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Chad Storlie Article Links
(1)Inc. Magazine - http://www.inc.com/articles/201109/chad-
storlie-on-managing-with-commanders-intent.html (2) Oxford Leadership Journal -http://www.oxfordleadership.com/journal/vol2_issue1/storlie.pdf .
(3) HBR Blog - http://blogs.hbr.org/frontline-leadership/2010/10/the-value-of-military-skill-se.html (4) HBR Blog - http://blogs.hbr.org/frontline-leadership/2010/11/dont-play-golf-in-a-football-g.html
(5) McChrystal Video -http://www.inc.com/video/201111/united-states-army-general-stanley-mcchrystal-on-how-to-communicate-in-crisis.html
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CombatToCorporate.com ResourcesFree .PDF Resources on Website
8 Military Veteran Career Development Tips 10 Career Advancing Tips for Veterans in
2011 10 Step Networking Plan To Advance Your
Career 11 Career Planning Tips for Veterans Applying Military Skills for Civilian Career
Success From Combat to The Corporate
Environment How to Leverage Military Experience with
Recruiters Military-to-CEO Inspirational Career
Transition Success Stories for Veterans Moving from Can I to I Can! For Veterans in
Their Career Transition Network Strategies for Veteran Career
Success
Available Videos
Plan, Prepare, Execute: Apply MilitarySkills to Career Transition
Basic Training for Career Changers Networking Success for Veterans
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