Applying Integrated Marketing Campaigns to Nonprofits
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Applying Integrated Marketing Campaigns to Nonprofits
Marketing Plan Considerations
Who’s your target? What’s your network potential?
Key Influencers vs. Mass Audience
What marketing vehicles does your audience respond well to?
Email, social media, offline communication, events, PR, phone,
text, etc.
Do you have a mass and one-to-one communication strategy?
Create frequent excuses to share and unique messaging opportunities.
Have you made a promotional calendar? Account for a soft launch.
Plot communication strategy, frequency and milestones.
Visualize your network potential.
You may need to spend
time creating a network
before you launch.
NYBC Driving everything Digital – Salesforce Examples
NYBC Driving everything Digital – Measuring Results
NYBC Driving everything Digital – Measuring Results
Account/Hospital
ID’s and %
deviation + or -
would show here
Advancing Action
THE MARKETING MIX
Designing an integrated
campaign requires identifying
your marketing mix, what
owned, shared, paid, and
earned media you are planning
to use. The strongest
campaigns have different
elements in each.
Pitch In For Baseball (PIFB) provides new and gently
used baseball and softball equipment to children ages
5-18 in the United States and around the world who
want to play ball but lack the equipment to do so.
Leveraging ur Strategic Plan
Awareness building
Product donations
Financial support
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