Results of health channel marketing in Australia
0
5
10
15
20
25
30
num
ber o
f adv
ertis
emen
ts
year
Infant formula and milk advertising in medical journal
Australia, 1904 to modern day
Smith J: The contribution of infant food marketing to the
obesogenic environment in Australia. Breastfeed Rev 2007,
15(1):23-35.Smith J. Formula for fatness: infant food marketing in
Australia. In: Dixon J, Broom D, eds. The seven deadly sins of
obesity. Sydney: University of New South Wales Press, 2007.
Infant formula milk sales
020406080
100120140
1904
1910
1916
1922
1928
1934
1940
1946
1952
1958
1964
1970
1976
1982
1988
1994
2000
kg p
er li
ve b
irth
Breastfeeding rates
0%
20%
40%
60%
80%
100%
1904
1910
1916
1922
1928
1934
1940
1946
1952
1958
1964
1970
1976
1982
1988
1994
2000
year
initiation
9 months
3 months
6 months
PresenterPresentation NotesResults of health channel marketing
in AustraliaAustralian Medical Journal advertising Increased milk
formula salesDecreased breastfeeding
Chart16
1900
1904
1910
1915
1920
1925
1030
1935
1940
1945
19500
19550
19606
19659
197016
19753
19800
19850
infant formula
year
number of advertisements
Infant formula and milk advertising in medical journal
5
10
12
15
5
0
0
7
charts
AWW
MJA
charts
1900
1904
1910
1915
1920
1925
1030
1935
1940
1945
19500
19550
19606
19659
197016
19753
19800
19850
infant formula
year
number of advertisements
Infant formula and milk advertising in medical journal
5
10
12
15
5
0
0
7
advertising
1900-041900-04
1905-091905-09
1910-141910-14
1915-191915-19
1920-241920-24
1925-291925-29
1930-341930-34
1935-391935-39
1940-441940-44
1945-491945-49
1950-541950-54
1955-591955-59
1960-641960-64
1965-691965-69
1970-741970-74
1975-791975-79
19801980
19851985
infant formula
milk
year
number of advertisements
Infant formula and milk advertising to women
0
1
2
0
1
1
1
6
4
5
3
0
0
0
0
0
annual milk sales
1904
1905
1906
1907
1908
1909
1910
1911
1912
1913
1914
1915
1916
1917
1918
1919
1920
1921
1922
1923
1924
1925
1926
1927
1928
1929
1930
1931
1932
1933
1934
1935
1936
1937
1938
1939
1940
1941
1942
1943
1944
1945
1946
1947
1948
1949
1950
1951
1952
1953
1954
1955
1956
1957
1958
1959
1960
1961
1962
1963
1964
1965
1966
1967
1968
1969
1970
1971
1972
1973
1974
1975
1976
1977
1978
1979
1980
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
infants and invalids food, kg per birth
kg per live birth
infant formula milk sales
24.411877192
8.5259774062
24.2743888647
22.8234044833
34.5406841317
65.2168001088
28.0121257847
38.0125092186
38.4815937031
50.5489328591
39.4806222953
45.9195804236
42.2952206401
57.0971915543
49.5297709571
49.0699313192
54.5103244995
60.0392560468
69.9060313464
74.0672263014
86.4716911905
55.0095432752
59.6553033116
56.3207497536
43.0594654837
69.4420856779
46.0289901886
81.8673856031
125.6287229842
87.6476010711
85.1293246307
80.4439270054
70.0312375352
74.3636016974
60.5956530219
80.2991208947
75.172048703
77.1228371467
62.5794591981
95.2676706836
63.5465167172
88.0897696152
96.5015026907
103.0082991876
95.3927212248
97.1642705594
85.488718357
82.0289867155
90.0405580589
94.0963639471
103.6210468398
PublicationYear
infant formulamilk
Medical journal of Australia1900
1904
1910
1915
1920
1925
1030
1935
1940
1945
195050
1955100
1960126
1965159
1970516
197503
198000
198570
PublicationYearProduct promoted
infant formulamilk
The Australian Womens Weekly1900-04
1905-09
1910-14
1915-19
1920-24
1925-29
1930-34
1935-39
1940-44
1945-49
1950-5401
1955-5920
1960-6411
1965-6916
1970-7445
1975-7930
198000
198500
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
Year ended Juneinfants and invalids food, kg per birth
1904
1905
1906
1907
1908
1909
1910
1911
1912
1913
1914
1915
1916
1917
1918
1919
1920
1921
1922
1923
1924
1925
1926
1927
1928
1929
1930
1931
1932
1933
1934
1935
1936
1937
1938
193924
1940
1941
1942
1943
1944
1945
1946
1947
19489
194924
195023
195135
195265
195328
195438
195538
195651
195739
195846
195942
196057
196150
196249
196355
196460
196570
196674
196786
196855
196960
197056
197143
197269
197346
197482
1975126
197688
197785
197880
197970
198074
198161
198280
198375
198477
198563
198695
198764
198888
198997
1990103
199195
199297
199385
199482
199590
199694
1997104
1998
1999
2000
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
111111111111
#REF!
#REF!
#REF!
kg per capita, pa
Apparent consumption of infant feeding products per capita
Chart19
1904
1905
1906
1907
1908
1909
1910
1911
1912
1913
1914
1915
1916
1917
1918
1919
1920
1921
1922
1923
1924
1925
1926
1927
1928
1929
1930
1931
1932
1933
1934
1935
1936
1937
1938
1939
1940
1941
1942
1943
1944
1945
1946
1947
1948
1949
1950
1951
1952
1953
1954
1955
1956
1957
1958
1959
1960
1961
1962
1963
1964
1965
1966
1967
1968
1969
1970
1971
1972
1973
1974
1975
1976
1977
1978
1979
1980
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
infants and invalids food, kg per birth
kg per live birth
Infant formula milk sales
24.411877192
8.5259774062
24.2743888647
22.8234044833
34.5406841317
65.2168001088
28.0121257847
38.0125092186
38.4815937031
50.5489328591
39.4806222953
45.9195804236
42.2952206401
57.0971915543
49.5297709571
49.0699313192
54.5103244995
60.0392560468
69.9060313464
74.0672263014
86.4716911905
55.0095432752
59.6553033116
56.3207497536
43.0594654837
69.4420856779
46.0289901886
81.8673856031
125.6287229842
87.6476010711
85.1293246307
80.4439270054
70.0312375352
74.3636016974
60.5956530219
80.2991208947
75.172048703
77.1228371467
62.5794591981
95.2676706836
63.5465167172
88.0897696152
96.5015026907
103.0082991876
95.3927212248
97.1642705594
85.488718357
82.0289867155
90.0405580589
94.0963639471
103.6210468398
charts
AWW
MJA
charts
1900
1904
1910
1915
1920
1925
1030
1935
1940
1945
19500
19550
19606
19659
197016
19753
19800
19850
infant formula
year
number of advertisements
Infant formula and milk advertising in medical journal
5
10
12
15
5
0
0
7
advertising
1900-041900-04
1905-091905-09
1910-141910-14
1915-191915-19
1920-241920-24
1925-291925-29
1930-341930-34
1935-391935-39
1940-441940-44
1945-491945-49
1950-541950-54
1955-591955-59
1960-641960-64
1965-691965-69
1970-741970-74
1975-791975-79
19801980
19851985
infant formula
milk
year
number of advertisements
Infant formula and milk advertising to women
0
1
2
0
1
1
1
6
4
5
3
0
0
0
0
0
annual milk sales
1904
1905
1906
1907
1908
1909
1910
1911
1912
1913
1914
1915
1916
1917
1918
1919
1920
1921
1922
1923
1924
1925
1926
1927
1928
1929
1930
1931
1932
1933
1934
1935
1936
1937
1938
1939
1940
1941
1942
1943
1944
1945
1946
1947
1948
1949
1950
1951
1952
1953
1954
1955
1956
1957
1958
1959
1960
1961
1962
1963
1964
1965
1966
1967
1968
1969
1970
1971
1972
1973
1974
1975
1976
1977
1978
1979
1980
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
infants and invalids food, kg per birth
kg per live birth
Infant formula milk sales
24.411877192
8.5259774062
24.2743888647
22.8234044833
34.5406841317
65.2168001088
28.0121257847
38.0125092186
38.4815937031
50.5489328591
39.4806222953
45.9195804236
42.2952206401
57.0971915543
49.5297709571
49.0699313192
54.5103244995
60.0392560468
69.9060313464
74.0672263014
86.4716911905
55.0095432752
59.6553033116
56.3207497536
43.0594654837
69.4420856779
46.0289901886
81.8673856031
125.6287229842
87.6476010711
85.1293246307
80.4439270054
70.0312375352
74.3636016974
60.5956530219
80.2991208947
75.172048703
77.1228371467
62.5794591981
95.2676706836
63.5465167172
88.0897696152
96.5015026907
103.0082991876
95.3927212248
97.1642705594
85.488718357
82.0289867155
90.0405580589
94.0963639471
103.6210468398
PublicationYear
infant formulamilk
Medical journal of Australia1900
1904
1910
1915
1920
1925
1030
1935
1940
1945
195050
1955100
1960126
1965159
1970516
197503
198000
198570
PublicationYearProduct promoted
infant formulamilk
The Australian Womens Weekly1900-04
1905-09
1910-14
1915-19
1920-24
1925-29
1930-34
1935-39
1940-44
1945-49
1950-5401
1955-5920
1960-6411
1965-6916
1970-7445
1975-7930
198000
198500
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
Year ended Juneinfants and invalids food, kg per birth
1904
1905
1906
1907
1908
1909
1910
1911
1912
1913
1914
1915
1916
1917
1918
1919
1920
1921
1922
1923
1924
1925
1926
1927
1928
1929
1930
1931
1932
1933
1934
1935
1936
1937
1938
193924
1940
1941
1942
1943
1944
1945
1946
1947
19489
194924
195023
195135
195265
195328
195438
195538
195651
195739
195846
195942
196057
196150
196249
196355
196460
196570
196674
196786
196855
196960
197056
197143
197269
197346
197482
1975126
197688
197785
197880
197970
198074
198161
198280
198375
198477
198563
198695
198764
198888
198997
1990103
199195
199297
199385
199482
199590
199694
1997104
1998
1999
2000
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
111111111111
#REF!
#REF!
#REF!
kg per capita, pa
Apparent consumption of infant feeding products per capita
Chart23
190419040.9346991037
190519050.9374570447
190619060.9572580645
190719070.9599056604
190819080.9642553191
190919090.9882397572
191019100.9912400766
191119110.9909833756
191219120.9539052497
191319130.9689025957
191419140.97649717510.920.3207243916
19151915
19161916
19171917
19181918
19191919
192019200.940.327696661
19211921
19221922
19231923
192419240.940.327696661
19251925
192619260.950.3311827957
19271927
192819280.930.55
192919290.51
193019300.930.45
193119310.52
193219320.5
193319330.51
193419340.48
193519350.49
193619360.48
193719370.49
193819380.47
193919390.460.9
194019400.480.88
194119410.460.88
194219420.460.88
194319430.950.470.88
194419440.88
194519450.88
194619460.89
194719470.89
194819480.89
194919490.89
195019500.71250.9
195119510.9
195219520.9
195319530.9
195419540.9
195519550.9
195619560.9
195719570.9
195819580.9
195919590.9
196019600.82
196119610.82
196219620.82
196319630.82
196419640.82
196519650.75
196619660.75
196719670.75
196819680.75
196919690.75
197019700.7
197119710.7
197219720.7
197319730.7
197419740.7
197519750.7
197619760.77
19771977
19781978
19791979
19801980
19811981
19821982
19831983
19841984
19851985
19861986
19871987
19881988
19891989
19901990
19911991
19921992
199319930.772
19941994
199519950.747
199619960.746
199719970.7744
199819980.764
199919990.8173
200020000.8164
initiation
9 months
3 months
6 months
VIC 3 months, fully'breastfed'
VIC 6 months, fully 'breastfed'
NSW 1 month
VIC initiation
VIC 9 months, 'breastfed'
QLD initiating any breastfeeding
year
Breastfeeding rates
0.6197894737
0.4198573854
0.6332631579
0.4289847199
0.6332631579
0.4289847199
0.64
0.4335483871
0.864
0.63
0.804
0.56
0.792
0.55
0.756
0.53
0.64
0.53
0.55
0.42
0.52
0.42
0.48
0.39
0.47
0.38
0.49
0.38
0.47
0.37
0.46
0.35
0.46
0.33
0.43
0.31
0.4
0.29
0.42
0.27
0.37
0.25
0.36
0.23
0.31
0.22
0.33
0.19
0.33
0.17
0.29
0.15
0.28
0.13
0.27
0.13
0.25
0.12
0.24
0.11
0.22
0.1
0.21
0.1
0.21
0.09
0.22
0.11
0.25
0.13
0.28
0.15
0.31
0.18
0.34
0.21
0.38
0.24
0.41
0.27
0.45
0.3
0.46
0.31
0.47
0.32
0.49
0.33
0.49
0.31
0.504
0.356
0.52
0.371
0.523
0.374
0.528
0.386
0.535
0.388
0.532
0.384
0.537
0.387
0.533
0.39
0.532
0.387
0.527
0.39
0.535
0.393
0.539
0.4
0.527
0.391
0.526
0.393
0.527
0.3979
0.524
0.4007
0.523
0.3992
charts
AWW
MJA
charts
1900
1904
1910
1915
1920
1925
1030
1935
1940
1945
19500
19550
19606
19659
197016
19753
19800
19850
infant formula
year
number of advertisements
Infant formula and milk advertising in medical journal
5
10
12
15
5
0
0
7
advertising
1900-041900-04
1905-091905-09
1910-141910-14
1915-191915-19
1920-241920-24
1925-291925-29
1930-341930-34
1935-391935-39
1940-441940-44
1945-491945-49
1950-541950-54
1955-591955-59
1960-641960-64
1965-691965-69
1970-741970-74
1975-791975-79
19801980
19851985
infant formula
milk
year
number of advertisements
Infant formula and milk advertising to women
0
1
2
0
1
1
1
6
4
5
3
0
0
0
0
0
annual milk sales
1904
1905
1906
1907
1908
1909
1910
1911
1912
1913
1914
1915
1916
1917
1918
1919
1920
1921
1922
1923
1924
1925
1926
1927
1928
1929
1930
1931
1932
1933
1934
1935
1936
1937
1938
1939
1940
1941
1942
1943
1944
1945
1946
1947
1948
1949
1950
1951
1952
1953
1954
1955
1956
1957
1958
1959
1960
1961
1962
1963
1964
1965
1966
1967
1968
1969
1970
1971
1972
1973
1974
1975
1976
1977
1978
1979
1980
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
infants and invalids food, kg per birth
kg per live birth
Infant formula milk sales
24.411877192
8.5259774062
24.2743888647
22.8234044833
34.5406841317
65.2168001088
28.0121257847
38.0125092186
38.4815937031
50.5489328591
39.4806222953
45.9195804236
42.2952206401
57.0971915543
49.5297709571
49.0699313192
54.5103244995
60.0392560468
69.9060313464
74.0672263014
86.4716911905
55.0095432752
59.6553033116
56.3207497536
43.0594654837
69.4420856779
46.0289901886
81.8673856031
125.6287229842
87.6476010711
85.1293246307
80.4439270054
70.0312375352
74.3636016974
60.5956530219
80.2991208947
75.172048703
77.1228371467
62.5794591981
95.2676706836
63.5465167172
88.0897696152
96.5015026907
103.0082991876
95.3927212248
97.1642705594
85.488718357
82.0289867155
90.0405580589
94.0963639471
103.6210468398
breastfeeding rates
190419040.9346991037
190519050.9374570447
190619060.9572580645
190719070.9599056604
190819080.9642553191
190919090.9882397572
191019100.9912400766
191119110.9909833756
191219120.9539052497
191319130.9689025957
191419140.97649717510.920.3207243916
19151915
19161916
19171917
19181918
19191919
192019200.940.327696661
19211921
19221922
19231923
192419240.940.327696661
19251925
192619260.950.3311827957
19271927
192819280.930.55
192919290.51
193019300.930.45
193119310.52
193219320.5
193319330.51
193419340.48
193519350.49
193619360.48
193719370.49
193819380.47
193919390.460.9
194019400.480.88
194119410.460.88
194219420.460.88
194319430.950.470.88
194419440.88
194519450.88
194619460.89
194719470.89
194819480.89
194919490.89
195019500.71250.9
195119510.9
195219520.9
195319530.9
195419540.9
195519550.9
195619560.9
195719570.9
195819580.9
195919590.9
196019600.82
196119610.82
196219620.82
196319630.82
196419640.82
196519650.75
196619660.75
196719670.75
196819680.75
196919690.75
197019700.7
197119710.7
197219720.7
197319730.7
197419740.7
197519750.7
197619760.77
19771977
19781978
19791979
19801980
19811981
19821982
19831983
19841984
19851985
19861986
19871987
19881988
19891989
19901990
19911991
19921992
199319930.772
19941994
199519950.747
199619960.746
199719970.7744
199819980.764
199919990.8173
200020000.8164
&A
Page &P
initiation
9 months
3 months
6 months
VIC 3 months, fully'breastfed'
VIC 6 months, fully 'breastfed'
NSW 1 month
VIC initiation
VIC 9 months, 'breastfed'
QLD initiating any breastfeeding
year
Breastfeeding rates
0.6197894737
0.4198573854
0.6332631579
0.4289847199
0.6332631579
0.4289847199
0.64
0.4335483871
0.864
0.63
0.804
0.56
0.792
0.55
0.756
0.53
0.64
0.53
0.55
0.42
0.52
0.42
0.48
0.39
0.47
0.38
0.49
0.38
0.47
0.37
0.46
0.35
0.46
0.33
0.43
0.31
0.4
0.29
0.42
0.27
0.37
0.25
0.36
0.23
0.31
0.22
0.33
0.19
0.33
0.17
0.29
0.15
0.28
0.13
0.27
0.13
0.25
0.12
0.24
0.11
0.22
0.1
0.21
0.1
0.21
0.09
0.22
0.11
0.25
0.13
0.28
0.15
0.31
0.18
0.34
0.21
0.38
0.24
0.41
0.27
0.45
0.3
0.46
0.31
0.47
0.32
0.49
0.33
0.49
0.31
0.504
0.356
0.52
0.371
0.523
0.374
0.528
0.386
0.535
0.388
0.532
0.384
0.537
0.387
0.533
0.39
0.532
0.387
0.527
0.39
0.535
0.393
0.539
0.4
0.527
0.391
0.526
0.393
0.527
0.3979
0.524
0.4007
0.523
0.3992
1948
1949
1950
1951
1952
1953
1954
1955
1956
1957
1958
1959
1960
1961
1962
1963
1964
1965
1966
1967
1968
1969
1970
1971
1972
1973
1974
1975
1976
1977
1978
1979
1980
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
infants and invalids food
Infant formula milk sales
8.5259774062
24.2743888647
22.8234044833
34.5406841317
65.2168001088
28.0121257847
38.0125092186
38.4815937031
50.5489328591
39.4806222953
45.9195804236
42.2952206401
57.0971915543
49.5297709571
49.0699313192
54.5103244995
60.0392560468
69.9060313464
74.0672263014
86.4716911905
55.0095432752
59.6553033116
56.3207497536
43.0594654837
69.4420856779
46.0289901886
81.8673856031
87.6476010711
85.1293246307
80.4439270054
70.0312375352
74.3636016974
60.5956530219
80.2991208947
75.172048703
77.1228371467
62.5794591981
95.2676706836
63.5465167172
88.0897696152
96.5015026907
103.0082991876
95.3927212248
97.1642705594
85.488718357
82.0289867155
90.0405580589
94.0963639471
103.6210468398
PublicationYear
infant formulamilk
Medical journal of Australia1900
1904
1910
1915
1920
1925
1030
1935
1940
1945
195050
1955100
1960126
1965159
1970516
197503
198000
198570
PublicationYearProduct promoted
infant formulamilk
The Australian Womens Weekly1900-04
1905-09
1910-14
1915-19
1920-24
1925-29
1930-34
1935-39
1940-44
1945-49
1950-5401
1955-5920
1960-6411
1965-6916
1970-7445
1975-7930
198000
198500
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
Year ended Juneinfants and invalids food, kg per birth
1904
1905
1906
1907
1908
1909
1910
1911
1912
1913
1914
1915
1916
1917
1918
1919
1920
1921
1922
1923
1924
1925
1926
1927
1928
1929
1930
1931
1932
1933
1934
1935
1936
1937
1938
193924
1940
1941
1942
1943
1944
1945
1946
1947
19489
194924
195023
195135
195265
195328
195438
195538
195651
195739
195846
195942
196057
196150
196249
196355
196460
196570
196674
196786
196855
196960
197056
197143
197269
197346
197482
1975126
197688
197785
197880
197970
198074
198161
198280
198375
198477
198563
198695
198764
198888
198997
1990103
199195
199297
199385
199482
199590
199694
1997104
1998
1999
2000
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
u1473103:yellow is converged from lbs in old series, non yellow
is ABS-converted data
111111111111
#REF!
#REF!
#REF!
kg per capita, pa
Apparent consumption of infant feeding products per capita
Year ending JuneVictoriaNSWQldTasmania
infants and invalids foodVIC initiationVIC 3 months, any
breastfeedingVIC 3 months, fully'breastfed'VIC 6 months, any
breastfeedingVIC 6 months, fully 'breastfed'VIC 9 months, any
breastfeedingVIC 9 months, 'breastfed'NSW 1 monthNSW 1 month
('entirely breastfed')NSW 3 months any breastfedingNSW 3 months
fully breastfedNSW 6 months any breastfedingNSW 6 months fully
breastfedNSW 9 months any breastfedingQLD initiating fully
breastfeedingQLD initiating any breastfeedingQLD 3 months any
breastfedingQLD 3 months fully breastfedQLD 6 months any
breastfeedingQLD 6 months fully breastfedTAS initiatingTAS
initiating fully breastfedTAS 3 months any breastfeedingTAS 3
months fully breastfeedingTAS 6 months any breastfeedingTAS 6
months fully breastfeedingTAS 12 months any breastfeedingTAS 12
months fully breastfeedingSA initiatingSA initiating fully
breastfedSA 3 months any breastfeedingSA 3 months fully
breastfeedingSA 6 months any breastfeedingSA 6 months fully
breastfeedingWA, initiating any breastfeedingWA initiating fully
breastfeedingWA, 3 months any breastfeedingWA 3 months fully
breastfeedingWA, 6 months any breastfeedingWA, 6 months fully
breastfeedingWA, 12 months any breastfeedingWA, 12 months fully
breastfeeding
190493%72%
190594%77%
190696%79%
190796%80%
190896%82%
190999%83%
191099%84%
191199%85%
191295%86%
191397%91%
191492%62%42%32%98%94%
1915
1916
1917
1918
1919
192094%63%43%33%
1921
1922
1923
192494%63%43%33%
1925
192695%64%43%33%
1927
192893%102%86%95%63%72%55%
192969%51%
193063%45%93%87%75%68%
193171%52%
193268%50%
193368%51%
193467%48%
193566%49%
193666%48%
193765%49%
193864%47%
193963%46%0.9
194096%80%85%56%63%48%0.88
194196%79%83%55%60%46%0.88
194292%76%82%53%61%46%0.88
194395%92%64%80%53%61%47%0.88
194470%55%54%42%0.88
194566%52%54%42%0.88
19460.89
19470.89
919480.89
2419490.89
23195071%48%39%0.9
35195147%38%0.9
65195249%38%0.968%62%55%44%33%25%
28195347%37%0.9
38195446%35%0.9
38195546%33%0.9
51195643%31%Apparent annual consumption of infants and invalids
food per live birth0.9
39195740%29%0.9
46195842%27%0.9
42195937%25%0.9
57196036%23%0.82
50196131%22%0.82
49196233%19%0.82
55196333%17%0.82
60196435%29%15%0.82
70196528%13%0.75
74196627%13%0.75
86196725%12%0.75
55196824%11%0.75
60196922%10%0.7559%53%23%17%
56197021%10%0.741%
43197121%9%0.7
69197222%11%0.744%18%7%
46197325%13%0.749%22%10%
82197428%15%0.764%57%29%23%58%25%15%
197531%18%0.757%58%30%18%
88197634%21%0.7762%35%18%
85197738%24%66%39%27%
80197841%27%70%44%35%
70197945%30%72%66%44%41%29%71%49%36%
74198046%31%86%52%38%
61198147%32%
80198249%33%
75198349%31%75%40%38%30%28%
77198454%50%36%81%77%60%51%45%39%20%12%82%78%53%49%34%86%84%62%53%45%41%13%11%
63198555%52%37%80%77%52%48%36%33%
95198656%52%37%80%78%50%46%36%32%
64198756%53%39%
88198857%54%39%
97198957%53%38%
103199058%54%39%
95199155%53%39%
97199258%53%39%
85199377%58%53%39%
82199454%39%
90199575%62%54%45%40%78%60%57%44%17%84%64%56%48%19%78%63%60%44%22%82%50%46%46%18%87%69%63%51%22%13%11%
94199675%53%39%48%
104199777%53%39%
199876%53%40%83%85%
199982%58%52%40%
200082%58%52%40%
u1473103:Source: ABA 2001Coy et al 1976, reported in Manderson,
1985p. 164 Includes infants on mixed regimes
u1473103:Source: ABA 2001Coy et al 1976, reported in Manderson,
1985p. 164
u1473103:Source: Newton 1976, reported in Manderson, 1985p.
164
u1473103:Source: Armstrong 1939City and suburbs of Sydney
u1473103:Source Mein Smith 1991figures before 1943-44 are for
'up to 3, 6, and 9 months, not 'at' 3,6,9 monthsfigure is for total
minus artificially fed
u1473103:Source Mein Smith 1991figures before 1943-44 are for
'up to 3, 6, and 9 months, not 'at' 3,6,9 months
u1473103:Source Mein Smith 1991figures before 1943-44 are for
'up to 3, 6, and 9 months, not 'at' 3,6,9 months
u1473103:Source Mein Smith 1991figures before 1943-44 are for
'up to 3, 6, and 9 months, not 'at' 3,6,9 months
u1473103:Source Mein Smith 1991figures before 1943-44 are for
'up to 3, 6, and 9 months, not 'at' 3,6,9 months
u1473103:Source Mein Smith 1991figures before 1943-44 are for
'up to 3, 6, and 9 months, not 'at' 3,6,9 months
u1473103:Source Mein Smith 1991figures before 1943-44 are for
'up to 3, 6, and 9 months, not 'at' 3,6,9 months
u1473103:Source Mein Smith 1991figures before 1943-44 are for
'up to 3, 6, and 9 months, not 'at' 3,6,9 monthsfigures are
breastfed not inc partially breastfed
u1473103:Source Mein Smith 1991figures before 1943-44 are for
'up to 3, 6, and 9 months, not 'at' 3,6,9 monthsfigures are
breastfed not inc partially breastfed
u1473103:Source Mein Smith 1991figures before 1943-44 are for
'up to 3, 6, and 9 months, not 'at' 3,6,9 monthsfigures are
breastfed not inc partially breastfed
u1473103:Source Mein Smith 1991figures before 1943-44 are for
'up to 3, 6, and 9 months, not 'at' 3,6,9 monthsfigures are
breastfed not inc partially breastfed
u1473103:Source Mein Smith 1991figures before 1943-44 are for
'up to 3, 6, and 9 months, not 'at' 3,6,9 monthsfigures are
breastfed not inc partially breastfed
u1473103:Source Mein Smith 1991figures before 1943-44 are for
'up to 3, 6, and 9 months, not 'at' 3,6,9 monthsfigures are
breastfed not inc partially breastfed
u1473103:Source Mein Smith 1991figures before 1943-44 are for
'up to 3, 6, and 9 months, not 'at' 3,6,9 monthsfigures are
breastfed not inc partially breastfed
u1473103:Source Mein Smith 1991figures before 1943-44 are for
'up to 3, 6, and 9 months, not 'at' 3,6,9 monthsfigures are
breastfed not inc partially breastfed
u1473103:NHS for Victoria 56.0
u1473103:NHS for Victoria 61.70
u1473103:Source: ABA 2001 breastfeedingpartly and fully on
discharge
u1473103:Source: ABA 2001 breastfeedingpartly and fully on
discharge
u1473103:Source: ABA 2001 breastfeedingpartly and fully on
discharge
u1473103:Source: ABA 2001 breastfeedingpartly and fully on
discharge
u1473103:Source: ABA 2001 breastfeedingfully on discharge
u1473103:Source: ABA 2001 breastfeedingfully on discharge
u1473103:Source: ABA 2001 breastfeedingfully on discharge
u1473103:Source: ABA 2001
u1473103:NHS 43.9
u1473103:NHS
u1473103:Source: ABA 2001
u1473103:Source: ABA 2001
u1473103:Source: ABA 2001
u1473103:Source: ABA 2001
u1473103:Source: ABA 2001
u1473103:Source: ABA 2001
u1473103:Source: ABA 2001
u1473103:Source: ABA 2001
u1473103:Source: ABA 2001
u1473103:Source: ABA 2001
u1473103:Source: ABA 2001
u1473103:Source: ABA 2001
u1473103:Source: ABA 2001
u1473103:Source: ABA 2001
u1473103:Source: ABA 2001
u1473103:NHS for Victoria 45.0
u1473103:NHS
u1473103:Mein Smith 1990
u1473103:Source: Mein Smith 1990
u1473103:Mein Smith thesis p. 279
u1473103:Mein Smith thesis p. 279
u1473103:Mein Smith thesis p. 279
u1473103:Mein Smith thesis p. 279
u1473103:Mein Smith thesis p. 279
&A
Page &P
infants and invalids food
kg per live birth
&A
Page &P
infants and invalids food