Applying Digital Marketing Practices to Recruitment - Cam Laker (SocialHRCamp Vancouver 2016)

Applying Digital Marketing practices to Recruitment

by Cameron Laker

About Me• CEO & Co-Founder of Mindfield

• 11 years in Recruitment

• Consulted with over 100 companies

• Process and technology obsessed

• BCIT Graduate 2002

• Member of the Entrepreneurs Organization

• Wannabe LifeHacker

• BulletProof Coffee drinker

• Salesforce.com model

Today’s Topic

What’s happening with Marketing trends and how can they be

applied to Recruitment

MARKETING MEGA TRENDS

Megatrend 1. Skyrocketing smartphone adoption

• More than 50% of searches are on mobile• 91% of Facebook usage (Daily Active

users) is on mobile• 80% of Facebook advertising revenue is

on mobile• 90% of mobile media time is spent in apps

SOURCE: http://www.smartinsights.com/managing-digital-marketing/marketing-innovation/digital-marketing-trends-2016-2017/

Megatrend 2. Soaring messaging app popularity• Continued and growing wish for consumers to communicate

directly outside of public social network pages• Last frontier for social media monetisation• Expect to see some major changes here in 2017 with new options

for paid media on messaging apps• There will be new options for reaching consumers via messaging.

SOURCE: http://www.smartinsights.com/managing-digital-marketing/marketing-innovation/digital-marketing-trends-2016-2017/

Megatrend 3. Applying Artificial Intelligence to engage and service customers

SOURCE: http://www.smartinsights.com/managing-digital-marketing/marketing-innovation/digital-marketing-trends-2016-2017/

Chatbots have become the biggest thing in Tech

“Unlock the ability to provide personalised, interactive communication akin to talking to a human customer service or sales rep, but at scale for much cheaper than call centres”

OK Great…so how does this apply to Recruitment?

Artificial Intelligence for Recruiting

www.claralabs.com

www.recruiting.ai

Marketing Automation

Screening and Workforce Quality

Tech Stack for the Modern TA Leader

Talent Marketing Software

•Talemetry•Phenom People•Smashfly

Social Recruiting

•Linkedin•Slack•Facebook•Instagram

Workforce Quality

•Assessments•Screening Tools•Video Interviewing

Content Marketing

•Careers Blog•Social Publishing

Mobile Integration

•SMS communication

•Mobile Apply•Mobile everything

Artificial Intelligence

•Clara Labs•Ideal•Recruiting.ai

Applicant Tracking

•Icims•Greenhouse

Analytics and Data

•Tableau•Salesforce Wave

•Culture Amp

Rethinking Recruiting1. Jobs are auto-posted to Google and Indeed and pushed to employees to share

on social2. Applicants one-click apply, no more ATS field ‘BS’

3. Applicants are asked to complete a behavioral assessment

4. Experience, Behaviors, Employers, Location is evaluated by Machine Learning to determine best fit applicants based on previous successful candidates

5. Top scored applicants are reached out via text message via the AI Recruiter to schedule interviews

6. Recruiters receive calendar invites for a Skype or Video Interview

7. If Recruiters short list candidate, AI reaches out to schedule in person interview with hiring manager

THANK YOU & QUESTIONS