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APPLYING BIG DATA TOOLS TO ACQUIRE AND PROCESS DATA ON CITIES JACEK MAŚLANKOWSKI, Ph.D. DEPARTMENT OF BUSINESS INFORMATICS FACULTY OF MANAGEMENT UNIVERSITY OF GDAŃSK, POLAND Bucharest, December 7-8, 2017 1
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Applying Big Data tools to acquire and process data on cities€¦ · APPLYING BIG DATA TOOLS TO ACQUIRE AND PROCESS DATA ON CITIES JACEK MAŚLANKOWSKI, Ph.D. DEPARTMENT OF BUSINESS

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Page 1: Applying Big Data tools to acquire and process data on cities€¦ · APPLYING BIG DATA TOOLS TO ACQUIRE AND PROCESS DATA ON CITIES JACEK MAŚLANKOWSKI, Ph.D. DEPARTMENT OF BUSINESS

APPLYING BIG DATA TOOLS TO ACQUIRE AND PROCESS DATA ON CITIESJACEK MAŚLANKOWSKI, Ph.D.DEPARTMENT OF BUSINESS INFORMATICS

FACULTY OF MANAGEMENT

UNIVERSITY OF GDAŃSK, POLAND

Bucharest, Decem

ber 7-8, 2017

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Page 2: Applying Big Data tools to acquire and process data on cities€¦ · APPLYING BIG DATA TOOLS TO ACQUIRE AND PROCESS DATA ON CITIES JACEK MAŚLANKOWSKI, Ph.D. DEPARTMENT OF BUSINESS

AGENDA

Prerequisites

Possible use cases and pilots conducted

Conclusions

Bucharest, December 7-8, 2017

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Page 3: Applying Big Data tools to acquire and process data on cities€¦ · APPLYING BIG DATA TOOLS TO ACQUIRE AND PROCESS DATA ON CITIES JACEK MAŚLANKOWSKI, Ph.D. DEPARTMENT OF BUSINESS

PREREQUISITESCHALLENGES AND OVERVIEWTHE GOAL OF THE STUDY AND GENERAL CHARACTERISTICS

Bucharest, December 7-8, 2017

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Page 4: Applying Big Data tools to acquire and process data on cities€¦ · APPLYING BIG DATA TOOLS TO ACQUIRE AND PROCESS DATA ON CITIES JACEK MAŚLANKOWSKI, Ph.D. DEPARTMENT OF BUSINESS

CHALLENGES AND OVERVIEW

Lacks of statistical data at regional level(sampling frame, cost).

We have to identify new data sources to acquire the data with minimum cost (no cost) at regional or city level.

Based on UNECE taxonomy Big Data sourcescan be divided into three categories: Human sourced information Process mediated data Machine generated data

Lots of Big Data sources exist but it is not easyto access them (e.g., MCR, CDR, road sensors, …)

Bucharest, December 7-8, 2017

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Page 5: Applying Big Data tools to acquire and process data on cities€¦ · APPLYING BIG DATA TOOLS TO ACQUIRE AND PROCESS DATA ON CITIES JACEK MAŚLANKOWSKI, Ph.D. DEPARTMENT OF BUSINESS

OVERVIEW AND THE GOAL OF THE STUDY

The goal of the paper was to study and analyze the possiblealternative Big Data sources for analysis at regional (city)level

Smart city will become smarter with the current and reliabledata help in decision-making process

The pilot surveys conducted in various statistical areas will beshown in this paper

Bucharest, December 7-8, 2017

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Page 6: Applying Big Data tools to acquire and process data on cities€¦ · APPLYING BIG DATA TOOLS TO ACQUIRE AND PROCESS DATA ON CITIES JACEK MAŚLANKOWSKI, Ph.D. DEPARTMENT OF BUSINESS

POSSIBLE USE CASES AND PILOTS CONDUCTED

METHODS, TECHNOLOGIES, DATA SOURCES

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Page 7: Applying Big Data tools to acquire and process data on cities€¦ · APPLYING BIG DATA TOOLS TO ACQUIRE AND PROCESS DATA ON CITIES JACEK MAŚLANKOWSKI, Ph.D. DEPARTMENT OF BUSINESS

WHAT DO WE NEED TO ACQUIRE AND PROCESS BIG DATA?

MethodsWeb scrapingText Mining/NLP Machine Learning

Data quality framework InputThroughputOutput

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Page 8: Applying Big Data tools to acquire and process data on cities€¦ · APPLYING BIG DATA TOOLS TO ACQUIRE AND PROCESS DATA ON CITIES JACEK MAŚLANKOWSKI, Ph.D. DEPARTMENT OF BUSINESS

LIST OF ALTERNATIVE DATA SOURCES

Business data Job vacancies

Data on enterprises

Accomodation establishments(hotel chains)

Road traffic

Social statistics Life satisfaction

People’s opinion

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Page 9: Applying Big Data tools to acquire and process data on cities€¦ · APPLYING BIG DATA TOOLS TO ACQUIRE AND PROCESS DATA ON CITIES JACEK MAŚLANKOWSKI, Ph.D. DEPARTMENT OF BUSINESS

CASE 1: JOB VACANCIES

Data we have Variety of European Labour Force surveys

– demand, supply, earnings etc.

Sampling does not allow to process the data at regional level.

Several Big Data sources exist.

Data to acquire with Big Data tools Job supply at regional and city level

Job demand at regional and city level

Number of job offers scraped (thous.):

140; 124; 46; 39; 9.9

Duplicates in the data

Classification is needed

Location is not always shown

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Page 10: Applying Big Data tools to acquire and process data on cities€¦ · APPLYING BIG DATA TOOLS TO ACQUIRE AND PROCESS DATA ON CITIES JACEK MAŚLANKOWSKI, Ph.D. DEPARTMENT OF BUSINESS

CASE 1: RESULTS

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Number of enterprises: 10.3 thous.Number of locations: 9.5 thous. 18880

11420

9317

5514

4141 3962 40075081

2265

0

2000

4000

6000

8000

10000

12000

14000

16000

18000

20000

Warszawa Wrocław Kraków Poznań Katowice Łódź Gdańsk Niemcy Szczecin

JOB

VACA

NCI

ES

LOCATION

Job vacancies by the city

Liczba ofert przed klasyfikacją Liczba ofert po klasyfikacji

Page 11: Applying Big Data tools to acquire and process data on cities€¦ · APPLYING BIG DATA TOOLS TO ACQUIRE AND PROCESS DATA ON CITIES JACEK MAŚLANKOWSKI, Ph.D. DEPARTMENT OF BUSINESS

CASE 2: ENTERPRISES

What we know? Business registers

Not frequently updated

Don’t have full information on enterprise

What can be observed? Current NACE (type of economic activity)

Communication channels (what are the most important channels)

Methods that enterprise uses for itsactivities (e.g., e-commerce)

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Page 12: Applying Big Data tools to acquire and process data on cities€¦ · APPLYING BIG DATA TOOLS TO ACQUIRE AND PROCESS DATA ON CITIES JACEK MAŚLANKOWSKI, Ph.D. DEPARTMENT OF BUSINESS

CASE 3: ACCOMODATION ESTABLISHMENTS (INCLUDING HOTEL CHAINS)

What we know? List of registered hotels and places

What can be added? Full, updated list of

accomodation base

The categories of objects even not registered

The object misplacedtheir category

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14%

73%

8%2% 2% 1%

Price category of agritourismplaces

20PLN and less

20.01-40PLN

40.01-60PLN

60.01-80PLN

80.01-100PLN

100.01PLN and more

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CASE 4: ROAD TRAFFIC

Current data sources Traffic loops

Road traffic sensors

Possible data sources Google Maps

Traffic density and anomalies(access to historical data)

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Page 14: Applying Big Data tools to acquire and process data on cities€¦ · APPLYING BIG DATA TOOLS TO ACQUIRE AND PROCESS DATA ON CITIES JACEK MAŚLANKOWSKI, Ph.D. DEPARTMENT OF BUSINESS

CASE 5: PEOPLE’S OPINION

Current work We have sampling data that are gathered

and processed not in the real time

Process of typical opinion pool isexpensive

Data possible to gather

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CASE 6: SOCIAL STATISTICS – LIFE SATISFACTION

Twitter popularity in Europe Training and testing datasetprecision recall f1-score supporthappy 0.62 0.75 0.68 56neutral 0.60 0.71 0.65 34calm 0.43 0.30 0.35 10upset 0.67 0.15 0.25 13depressed 0.59 0.62 0.60 21discouraged 0.59 0.50 0.54 20indeterminate 0.00 0.00 0.00 3avg / total 0.59 0.60 0.58 157

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THE FRAMEWORK

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(1) Web scraping

•HTML/PHP/ASP etc.

(2) Twitter API

•Text

(3) Machine Learning

•Classification

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CONCLUSIONS SUMMARYFUTURE WORK

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Page 18: Applying Big Data tools to acquire and process data on cities€¦ · APPLYING BIG DATA TOOLS TO ACQUIRE AND PROCESS DATA ON CITIES JACEK MAŚLANKOWSKI, Ph.D. DEPARTMENT OF BUSINESS

SUMMARY

There is a variety of alternative data sources

The quality is an issue

„Bad statistical data drives out good”

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FUTURE WORK

Combining the data

Increase the data quality

Publish a dashboard

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Dashboard for labour market mismatch

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Page 21: Applying Big Data tools to acquire and process data on cities€¦ · APPLYING BIG DATA TOOLS TO ACQUIRE AND PROCESS DATA ON CITIES JACEK MAŚLANKOWSKI, Ph.D. DEPARTMENT OF BUSINESS

THANK YOU!JACEK MAŚLANKOWSKIUNIVERSITY OF GDAŃSK

POLAND

Bucharest, December 7-8, 2017

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