Applying Agile Marketing in a SME (Small and Medium Enterprise)

SCOTT SWEENEY, VP MARKETING KUBOTEK USA

CAN SMALL BUSINESSES DO

AGILE MARKETING?

And can it be done in small groups?

ARE YOU DOING AGILE?

What I like about

Agile?

It’s all scott’s fault

(brinker that is)

THEN I READ THIS BOOK – OOPS – SCRUM ISN’T FOR SMALL

GROUPS?

IS IT SCRUM AGILE OR SOMETHING ELSE?

Silicon Valley Scrum Scene – Season 1 Episode 5

https://youtu.be/oyVksFviJVE

MarcomManager

Me- VP Marketing

INITIAL AGILE TEAM – AGILE LITE

AGILE MARKETING BOARD

Visibility

Strategy

Ideas

Learning

MarcomManager

Me

Sales & Marketing support

Sales & Marketing support

Sales & Marketing support

THE 2014-2015 AGILE TEAM

THE HUDDLE

MarcomManager

Me

Sales & Marketing support

Sales & Marketing support

Sales & Marketing support

Marketing Manager

THE JUNE 2015 TEAM

RESULTS

THINGS TO WORK ON

Date Video Project Lead Status

4-DecWhy KeyCreator redo Matt

New Date Dec

10

4-DecPaul Stallings Santa Michael

24-NovWhat are you thankful for - employee video Michael Complete