Applied Audience theory Can I Identify how game marketing is used to target specific audiences? For the game advert in front of you: Identify the target audience in 50 words. Apply the AIDA theory. Attention / Interest/ Desire /Act Starter:
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Applied Audience theory
Can I Identify how game marketing is used to target specific audiences?
For the game advert in front of you:
Identify the target audience in 50 words.
Apply the AIDA theory.Attention / Interest/ Desire /Act
Starter:
• Genre ?
Define the Audience for the new conglomerate recruitment Video
What pleasure / benefit is being offered in the video?
• Team (join us)- chance to be part of something• Belonging• Rebellion• Violence / let off steam / catharsis• Defending your land against the enemy
(patriotism)• Achievement• Masculinity• Power
Define the Audience for the Terrans recruitmement Video
http://www.youtube.com/watch?v=CHN9CdBqSYM
What pleasure / benefit is being offered in the video?
Audience theories so far:
• Uses and Gratifications
Game campaigns
• How else can Video game companies market their products?
Some facts
• Promotion and Marketing doesn’t work unless it prompts audience action in some way
• Knowing what action is required is important:• Are the materials raising awareness?• Are the materials intended to create positive brand associations?• Are the materials working to persuade the audience to buy the product?
• Promotional materials should make it wasy as possible for the audience to act!
EntertainmentInformation
Social interaction Personal Identity
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