Application The Gathering (ATG) The thing that you’ve imagined!

Application The Gathering(ATG)

The thing that you’ve imag-ined!

PROTOTYPECONCEPTFURTHER EXPLANATION

Lists

ATG

You’ve just bought‘Café Americano’!!!

•Price: 3,800 Won

•Where: Starbucks in

센텀시티

•Rating:

•Server: 김성미

See more details…

Comments?

Loading to ATG

Caffe Americano

\3,600

Caffe Latte

\4,100

Caffe Mocha

\4,600

Caramel Caffe

Latte

\4,600

Caramel Macchiato

\5,100

…Lists

ATG

You’ve just bought‘Café Americano’!!!

•Price: 3,800 Won

•Where: Starbucks in

센텀시티

•Rating:

•Server: 김성미

See more details…

Comments?

Caffe Americano•Price: \3,600•Where: Starbucks in 센텀시티•Server: 김성미

Rating

DescriptionIn Europe, coffee is essentially espresso – which, in America, isn’t very much coffee. To create a caffè americano – a coffee…

Nutrition Facts

Doutzen KroesHier, americano is verschrikkelijk!!!!!!

…

…

Charlotte Lucy Gains-

bourg

J'aime cela, si je reviens en

France,

…

Lists

ATG

You’ve just bought‘Café Americano’!!!

•Price: 3,800 Won

•Where: Starbucks in

센텀시티

•Rating:

•Server: 김성미

See more details…

Comments?

Caffe Americano

\3,400

Caffe Americano

\3,800

Caffe Americano

\3,500

Caffe Americano

\3,600

Caffe Americano

\3,300…Lists

ATG

You’ve just bought‘Café Americano’!!!

•Price: 3,800 Won

•Where: Starbucks in

센텀시티

•Rating:

•Server: 김성미

See more details…

Comments?

Lists

ATG

You’ve just bought‘Café Americano’!!!

•Price: 3,800 Won

•Where: Starbucks in

센텀시티

•Rating:

•Server: 김성미

See more details…

Comments?

Starbucks부산 해운대 우 1468 1

층

ATR’s Recommandations!!!

GangaTandoori Chicken, Palak Paneer,

Outback SteakhouseGarlic Rbi-Eye, Kakadu Griller,

…

Events

…

Shake a Cup, Share a

Story…

Kiira KorpiHän oli paras Server että…

Audrey TautouElle servait le café tort de me...

Diane Kruger

Ich glaube nicht, dass sie…

Brad PittThis server was so impres-sive...

현빈이 분 커피 추천 잘해 주시는 ...

Lists

ATG

You’ve just bought‘Café Americano’!!!

•Price: 3,800 Won

•Where: Starbucks in

센텀시티

•Rating:

•Server: 김성미

See more details…

Comments?

Lists

ATG

You’ve just bought‘Café Americano’!!!

•Price: 3,800 Won

•Where: Starbucks in

센텀시티

•Rating:

•Server: 김성미

See more details…

Comments?

I like the 2nd floor of this coffee shop. On the firs_

Comments:

Choose degree of exposed-ness

For everyone of ATG Users

In private

√

√

ATGApplication The Gathering

Search

Product Cat-egory

ServerLocation Rating

Price Range0 1

M

If you have ATG ID, Log in here, or click here to make a new ac-count

Newest Comments

Avril LavigneHere, americano is horrible!!!!!!!!!!!

…

현빈이 분 커피 추천 잘해 주시는 듯

...

OH, SWEET!BUT WHAT IS THIS FOR?

Communication

Informative

Personal

Informative

Personal

Comments

BUT!Are they reliable?

Fake InformationMISLEAD people

Idea

Provide People with reliable information

Over a product/service

By qualifying the real customers

• Collect data from trustful cus-tomers

Database Promotion

Real?

In business view…

• Customer database is

expensive and hard to get

• Promotion is costly, yet cus-tomers don’t pay attention

• Will they be-come

real future customers or

not?

Key factor:Customers must not

feel they are manupulated

•Feedback•Database•Promotion•HR mgmt

Benefits

ATG

Firm Users

•Reliable in-formation•Fee

•Comments about product/ser-vice

HOW CAN WE REALIZE THIS APPLICATION?

QR Code

• A matrix barcode (or 2-dimensional code)

• Readable by – QR scanners– Smart phones with a camera–Webcams

• Consists of black modules arranged in a square pattern on white back-ground. 

Why QR Code?

• Consumer Recognition– More than a half smartphone users use QR code

scanning applications

• Breadth and Depth– Printed on a package of product, posters, maga-

zines– Link users directly to a website, Facebook page,

YouTube video

• Novelty Factor– “what’s this?” element:

Scanning process makes everyone curious to participate.

High Capacity Encoding of Data

• Stores data in both the vertical and horizontal di-rections

• Store several dozen to several hundred times more information

• Handle all types of data, e.g. numeric and alpha-betic characters, Kanji, Kana, Hiragana, symbols

• URL length: Up to 4,295 characters.

A QR Code symbol of this size can encode 300 alphanumeric characters.

High-Speed Reading• Readable from any direction in 360° • 3 specific squares positioned in the

corners of the symbolQR-Codes scanners:

Can determine the correct way to decode the content within the QR-Code

Small Printout Size

• Encode the same amount of data one-tenth the space of a traditional bar code

• Allow to print on the bills with limited space

Accessible and Affordable

• Retailers’ Viewpoint:– Installation price: Low– QR Code generator: USD30– QR Code Printer: USD150

• Consumers’ Viewpoint: – All they need is a smart phone– Download a free QR Code

Can be accessed by anyoneAffordable

Thank you ! XD