Application Stores and Mobile Social Media : Presentation @ Marketing 2.0 Conference

Cédric Giorgi Goojet

[email protected] twitter.com/cgiorgi

Application stores are wonderful, application stores are not

everything! We need a mobile social media!

Mar 2009 Marketing 2.0 Conference

Focus on the Appstore

Mar 2009 Marketing 2.0 Conference

Huge possibilities

 25k apps in the AppStore

 +20millions users

 +500millions downloads

 +17millions iPhone

Needless to say it’s a success!!

http://www.slideshare.net/360conferences/pinch-media-app-store-secrets

Mar 2009 Marketing 2.0 Conference

Some hints for a success in the Appstore

Tops are calculated with the number of dwds a day so…

  The 1st day is key

  Do a full and appealing app description

  Do some PR about your app

  Make the users review and note your app

  Inject external traffic

  Don’t Forget to create a cool app!

Goojet: In the French Top 50 since the launch of our app 3months ago => 1k to 3k dwds a day

Mar 2009 Marketing 2.0 Conference

Web content and Apps are different! French AppStore as of Mar 10, 2009

Games (44%)

Toys (28%)

Web (28%)

The Apple AppStore promotes much more

Apps that leverage the iPhone platform (3D

graphics, Touch Screen, Shake-sensitive, …).

Mar 2009 Marketing 2.0 Conference

Appstore is not everything

  Not all Brands can create a useful app

  Not all Apps manage to be visible in the Appstore

  17millions iPhone? It’s almost the number of Nokia N95 sold…

  What about Virality?

  iPhone apps are gadgets, not web content

  Taxonomy vs Folksonomy

Mar 2009 Marketing 2.0 Conference

The AppStore is not the only one

 Android Market

 WindowsMobile Market Place

 Blackberry AppWorld

 Ovi Store

 Vodafone

 Bouygues Telecom

 Getjar

 Mobango

Content Discovery on Mobile

Mar 2009 Marketing 2.0 Conference

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The Web content cycle

Mar 2009 Marketing 2.0 Conference

Mar 2009 Marketing 2.0 Conference

How can I discover content on my mobile ?

 Operator Portals?

=> Not social at all

 Facebook mobile, Twitter?

=> No Mobile Content

 Google Mobile?

=> Not working so well…

 Sms or emails from Friends?

=> Not used at all

Mobile does not have « Central Traffic Points » yet

Mar 2009 Marketing 2.0 Conference

Let’s be social on the mobile!

  It’s in the genes

  It’s needed

  It’s the right time

http://www.slideshare.net/cgiorgi/mobile-viral-marketing-and-mobile-wom-iwomc

Goojet: a mobile social media

Mar 2009 Marketing 2.0 Conference

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Discover All My Friends

Example

  John’s waiting for his bus; he’s bored…

  He checks his Goojet InBox and sees an intriguing video (Penguin playing tennis???)

  The video is hilarious; he knows all his friends will love it!

  He adds it to his favorite videos within his Goojet space.

  Later that day, he’s the coolest guy at the party by showing off the cool videos he saved on his phone.

  Jess loves them all and looks gorgeous (though she’s not in Goojet yet): he sends her the Penguin video directly to her phone (and gets her added to his friends in the process: well done John!)

All My Friends

Mar 2009 Marketing 2.0 Conference

Thank You http://www.twitter.com/cgiorgi http://www.twitter.com/goojet

http://www.goojet.com

•  www.discover-science.ie •  www.flickr.com/photos/furiousgeorge81/ •  www.merl.com •  http://money.unblog.fr/ •  www.marketingonthebeach.com •  http://wizag.com/ •  http://www.flickr.com/photos/mi-ki/

Mar 2009 Marketing 2.0 Conference

Picture Credits