APPLICATION OF SCALL\G TECHNIQUES TO DATA OK VALUE ORIENTATIONS 3y Ann Carol Maney Submitted as an Honors Paper in the Department of Sociology THE WOMAN'S COLLEGE OF THE UNIVERSITY OF NORTH CAROLINA GREENSBORO, NORTH CAROLINA 1953
APPLICATION OF SCALL\G TECHNIQUES
TO DATA OK VALUE ORIENTATIONS
3y Ann Carol Maney
Submitted as an Honors Paper in the
Department of Sociology
THE WOMAN'S COLLEGE OF THE UNIVERSITY OF NORTH CAROLINA
GREENSBORO, NORTH CAROLINA
1953
CONTENTS
Page Introduction • 1
Guttman Scalogram Analysis .... 4
The Social Distance Scale .... 13
Paired Comparisons 18
Equal-Appearing Intervals . • • • 20
Item Analysis 26
The Theory of latent Attributes ... 31
Variables Used in the Attitude Studies Being Investigated ....... 34
The Guttman Scalogram Technique .... 37
The H-technique *3
Questionnaire #1 *7
Questionnaire #2
Questionnaire #3 •■
Bibliography
Appendix
INTRODUCTION
As a basis for the understanding of attitude
scaling, we ought to understand what attitudes are.
Just as methods of scaling have developed through
years of research, so the meanings of "attitudes"
have developed. Commonly put forth definitions of
attitudes have inoluded the beliefs that an attitude
is a predisposition to act in a certain manner towards
something and that an attitude may be inferred from
the individual's previous behavior.
It is generally agreed that "opinion" should
refer only to verbal behavior, while the term "attitude"
may be applied to the verbal or to the non-verbal.
Most attitude research is at a verbal level, however, and
correlation between the verbal and the non-verbal overt
behavior is unknown. Thus a scale does not directly
measure opinion and attitude, but requires an expression
of judgment on the acceptability of a series of verbal
propositions.
1 Q. McNemar, "Opinion and Attitude Methodology, Psychological Bulletin, vol. 43, pp. 289-300.
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These Judgments are immediate thought processes
directed partly by existing predispositions but also
dependent on the situation. Thus Louis Guttman defines
an attitude as a "delimited totality of behavior in 1
response to something." A condition of attitude
definition, then, is the inclusion of specific behavior.
Such a stipulation allows useful research on this be-
havior without a complete definition. Although scaling
has been used mostly with attitudes, it is not strictly
limited in application to attitudes, but may be applied 2
to other behavior also. If we accept Guttman's above
definition, we are led to accept also his basic premise
that a scientific oonoept must be defined in terms of
observations, either directly or by analysis of the
observations, and that a definition is of scientific
use only insofar as it leads to objective research.
Therefore, any sociological concept must be based on
observations of human behavior and will be of use
only insofar as the necessary observations can be made
and strictly analyzed. Attitude scaling is a means of
accomplishing this.
1 S.Stouffer, L.Guttman, et al, Measurement and Prediction, vol. 4, ohap. 2. 2 See k.J.llagood and D.O.Prioe, Statistics for Sociologists. rev. ed., p. 146 for an example. 3 Stouffer, op_. clt.. ohap. 2.
- 2 -
The general purpose of an attitude scale is ■
therefore to assign to an individual a numerical value
which will represent the degree of favorableness or
unfavorableness of his verbal reactions to a set of
statements designed to assess any given attitude. Put
more generally, it is the ordering of respondents along
a single dimension represented by homogeneous items.
The homogeneity or unidimensionality of items means
that the scale is measuring only one variable at a time.
If this is not possible, the investigator should have
some idea of the extent to which his measuring instru- 1
ment departs from the ideal of unidimensionality.
This paper attempts to deal with the field of
attitude scaling in two ways. The first section
discusses the major contributions to the theory of
scaling. Since the Guttman technique is the latest
immediately useful scaling technique, and sinoe its
development has been influenced by past techniques,
this theory serves as the starting point of our
discussion. It is important that the reader obtain
some understanding of this technique before passing
on to the earlier contributions, because many of the
1 M.fc.Jahoda, et al, Research Methods in Social Relations. Dryden Press, New York, vol. 2, chap. 21.
- 3 -
criticisms of the earlier techniques presuppose a
knowledge of Guttman*s scalogram theory.
The second section begins by explaining the
attitude variables involved in the particular research
studies being investigated by this paper. Then a more
practical presentation is made of the Guttman scale
and of the related H-technique as a basis for under-
standing the application of these techniques in the
last section. The body of the last section is con-
cerned with testing the scalability of the particular
attitudes that were being studied in a series of
larger research projects.
GUTTMAN SCALOGRAM ANALYSIS
During World War II Louis Guttman, in con-
junction with the Research Branch of the Information
and Education Branch of the War Department, developed
an approach to scaling which is Jcnown as scalogram
analysis. The approach was used successfully in in-
vestigating morale and other problems of the United
States Army.
A basic concept of the theory of scalogram
analysis is that of the universe of attributes. A
universe consists of all the attributes or qualitative
variables that define the concept being investigated.
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The universe can usually be considered a sub-universe
of a larger universe, and can itself be divided into
subuniverses. Thus complex attitudes may be broken
down into component parts which are scaled, or may
be parts of an even more complex universe.
The internal validity of a universe, or the
extent to which the scale is measuring the variable
it is supposed to measure, must be determined before
its external validity, or efficiency in predicting
outside variables, is studied. If the internal
problems of how well a particular question represents
the universe from whioh it was drawn and how well it
discriminates proportionately among the pros and cons
in the population are solved, and the content proves
scalable, then the maximum predictability of any
external variable may be determined easily. The
external validity of the scale is, then, an ewpirioal
correlate, rather than a component, of the attitude.
The purpose of a Guttman attitude scale
is, therefore, to assign an individual a numerical
value somewhere between two extremes of maximum
favorableness and maximum unfavorableness to represent
his verbal reactions to a oarefully standardized set
1 Stouffer, et al, 0£. o£t_., chap. 2.
- 5 -
of propositions. From these assignments along a
quantitative scale it must be possible to characterize
the population being investigated, on all behavior
involved in the definition of that attitude universe
by actual observation of each individual on each item,
and by finding the interrelation between items so that
the whole pattern can be reproduced. If the universe
contains an indefinitely large number of characterizing
acts, there must be a sufficiently simple pattern of
interrelationships among them to allow the whole to be 1
reproduced fairly simply from the sample.
Every set of items c annot be usefully quanti-
fied for every population, however. The reliability
or error of measurement must be known. If the behavior
of each individual in the given population is not suffi-
ciently consistent for a given set of items, then the
numerical values cannot efficiently reproduce the
whole population's behavior.
The Guttman theory of scale analysis differs
in principle from other theories of scaling. Factor
analysis is a theory for analyzing the structure of
quantitative variables that comes from the field of
mental testing. There Spearman's original single-faotor
1 Jahoda, et al, op., clt.. chap. 21.
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theory was developed by L.L. Thurstone into a multiple
factor theory. These approaches are widely used to
analyze the intercorrelations of many sets of variables.
They were brought to attitude scaling by Thurstone and
have been the basis of many techniques (including one
of the most recent, Paul F. Lazarsfeld's theory of
latent attributes).
Guttman, however, has ruled out the appli-
cation of Spearman-Thurstone factor analysis to qualita-
tive data on the grounds that the theory was not
designed for qualitative data and will not make a com-
plete analysis of it. The Spearman-Thurstone approach
to factor analysis is entirely linear, but the qualita-
tive data analyzed by soalogram analysis has perfect
curvilinear functions which are linearly uncorrelated.
Nor does scale analysis attempt to tell us
how to select homogeneous items as earlier techniques 2
did. Instead Guttman's technique tells how well a set
of items has been chosen for homogeneity after they 3
have been selected.
1 Stouffer, et al, 0£. oit., p. 192. 2 Particularly Thurstone's equal-appearing intervals ana Likert's summated ratings. „,„„„,,„„,,, 3 A.Edwards, "On Guttman's Scale Analysis," Educational and Psychological Lteagurements. vol. 8, pp. axa-a-Lo.
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There are initial steps common to all scalo-
gram techniques. The universe of content must be
defined for the attitude to be studied in order that
the general content of questions to be asked may be
decided. Almost any sample of about twelve cumula- 1
tive questions from a universe is adequate to test
the scalability of the universe providing they cover
the range of content designated. The population of
people must be defined and sampled. Each person in
the sample of the population is then observed on
each question in the sample of the universe of
content. If the area is scalable, a sufficiently
large proportion of the population being measured B
respond to the scale questions in a consistent way.
The criterion of consistency is that
endorsement of a given item is accompanied by
acceptance of all items that are less extreme and
rejeotion of all items that are more extreme.
1 Cumulative items are questions so ordered that acceptance of a particular item indicates acceptance of all the preceding, less extreme items as well as rejection of all of the more extreme items. 2 L. Guttman, "The Cornell Technique for Soale and Intensity Analysis," gduoational and Psychological Measurement, vol. 7, pp. 248-249.
- 8 -
I
This means that, ideally, items are ordered so that
persons answering a given question favorably have
higher ranks on the scale than persons who answer
the same question unfavorably. Ideally, from a
respondent's rank or scale score we know exactly
which items he has endorsed. This principle of
Guttman's theory is important to note, because no
other definition of a soale includes this criterion.
The relative frequency with which the individual's
response can be correctly reproduced from his scale
score is expressed in terms of a coefficient of
reproducibility. A coefficient of reproducibility 1
of /.90 has become the arbitrary, empirically
determined criterion for accepting the scalability 2
of the area.
Since inconsistent responses imply that
more than one dimension underlies the scale, offend-
ing items are eliminated until the criterion of
consistency is met. As a result of this process, the
1 A reproducibility coefficient of /.90 means that nine times out of ten a subject's pattern of responses will be correotly reproduced from his scale score. . -. 2 D. Kretoh and H. Crutohfield, Theory and Problems of Social Psychology, pp. 220-224.
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final items may be slight variations of the same
theme and so be thought to limit the practical
usefulness of the soale. There is a loss of
generality, but an explicitly multidimensional
study can be done to test the interrelationships 1
of these specific scales.
If data fail to fit the Guttman model, the
presence of a quasi-scale or of non-scale types
aay be indicated. The non-scale types, as men-
tioned above, may indicate the presence of more
than one variable. A quasi-scale is present when
the errors are randomly distributed. This scale
form is valuable in that correlation of its scores
with an outside criterion yield the same results
that a multiple correlation between responses to
individual items forming the scale and the outside 2
variable would yield.
1 P. Young, Scientific Social Surveys and Research, pp. 361-364. 2 Stouffer, et al. op., oit., chap. 1.
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The ranking of people by the Guttman scale
model represents the content component, apparently 1
only one of a set of principal components. In the
case of perfect scalability, there are as many
principal components with a definite law of
formation as there are scale types (or rank groups).
We have already spoken of the first known component.
The second component is a U-shaped or J-shaped curve,
a measure of intensity in the ideal case. From the
minimum point of the curve, an objective zero point
can be determined. The determination of this zero
point is accomplished by a process known as intensity
analysis.
Intensity function is based on the conoept
that it is possible to measure the intensity of
feeling with which people with different rank posi-
tions hold their attitudes in a scalable area.
1 There are only three known principal components, or functions inherent in a scale. The first com- ponent, content, is a straight line function of the rank order. The second component, intensity, is a U-shaped or .T-shaped function of the rank order. The curve for the third component has one more bend than that of the second component, etc. The term "principal components'1 has been used here merely to place the intensity function theoretically. For a detailed explanation of principal components, see Stouffer, et al, oj>. cit.. chap. 9.
- 11 -
The intensity of feeling is believed to be strongest
at both ends of the content continuum and to decrease
toward the middle. Therefore, by application of the
technique of intensity analysis,it is possible to
fix a point along the scale continuum that will
divide the population into "favorable" and "unfavorable"
sections. The use of this objective method of dividing
the population on the variable avoids problems such as
question bias that accompany a cutting point dependent
on an external criterion.
Correlation of a content scale with an
intensity scale produces the J-shaped or U-shaped 1 *
curve. The minimum point, called the zero point, of
the curve represents the content rank of the persons
with the least intensity of feeling concerning the
attitude dimension being measured. If the curve has a
broad base, the minimum point extends over several rank
groups and the cutting point will not be as sharp nor 2
as useful.
1 A Guttman scale is constructed for intensity a s well as for content, and the respondents* content scores are plotted against their intensity scores to obtain the curve of the intensity function. 2 The discussion of intensity analysis is based on l.Guttman and E.A.Suchman, "Intensity and a Zero Point for Attitude Analysis," American Sociological Review, vol. 12, pp. 57-67; and on Stouffer, et al, 0£. a££., chap. 1.
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THE SOCIAL DISTANCE SCALE
In 1925 Emory S. Bogardus devised a technique
to measure the degrees of identification and sympathy
that exist in various social situations. This
Social Distance Scale is composed of statements
selected a priori to obtain responses indicating
the extent of the respondent's acceptance or re-
jection of oertain racial and nationality groups.
Negative or positive judgments by the individual
are not directly involved. Instead, reactions are
elicited that are indicative of the relative
willingness or unwillingness to be exposed to or
identified with an object. The more unfavorable
the reaction, the greater the social distance
exhibited. A Bogardus scale will also yield
attitude measurements to the extent of the corela-
tion between sooial distance and the individual's
general attitude toward an object.
1 See E. Bogardus, "The Measurement of Social Distance," Journal of Applied Sociology, vol.9, p. 299; and G. Murphy and R. Likert, Public Opinion and the Individual, chap. 5.
- 13 -
The Sooial Distance Scale, however, is
based on the judgment of one person and is thus an
"arbitrary scale" — i.e., the units of measure-
ment between the attitude steps depend on arbitrary
rather than experimental judgments. (Guttman, it
will be remembered, uses responses to questions to
determine the weight or rank of a question.) A
large number of statements of types of sooial
situations are formulated, and items judged to
represent various degrees of social distance are
selected to form the scale. A scale of races, or
whatever the attitude object may be, is also given,
and the subject checks on the social distance
scale his first reactions to the stereotype when 1
the object item was seen.
1 P. Young, 0£. oit., p. 355.
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For example:
"Directions : According to my first feeling reactions I would willingly admit members of each race or nationality (as a class and not the best I have known, nor the worst members) to one or more of the classifications whioh I have circled.
English To close kinship by marriage Negro To my club as personal ohums French To my street as neighbors etc. To employment in my occupation
To citizenship in my country As visitors only to my country i Would exclude from my country."
This use of arbitrary indexes does not insure
a unidimensional scale according to Guttman's oriteria
and is subject to the following five defects basic to
the use of arbitrary indexes in an area which is not
a scale or a quasi-scale. 1) The score has no
descriptive meaning. In a scale every person's
response to every question should be reproducible
from his score, within the limits of scale error.
On a Bogardus scale, however, equivalent scores do
not mean similar behavior, nor does a higher index
score have any special meaning in relation to a
lower one. 2) There are a variety of weights that
1 T. Jahoda, et al, Research Methods in Social Relations, vol. 2, p. 189.
- 15 -
might reasonably be applied to an attitude (or
social distance) statement. If the area is not a
scale, though, the index scores from these differ-
ent weights will be most likely to have a low
correlation among themselves. 3) Index scores
for individuals change if different items from
non-scalable universes are used while a scale with
a single dimension gives essentially the same
rank order of people with any sample of items from
the area. 4) If the area is known to be scalable,
the correlation of an outside variable with scale
scores will be approximately equal to the multiple
correlation with separate items. There is, of
course, no assurance of this when unidimensionality
has not been ensured, as is the case with a Bogardus
scale. 5) If an area is known to be scalable, it
is also known that the addition of more items to
the sample from a scalable universe will not in-
crease the multiple correlation with an outside
variable. Since this condition does not apply to
non-scalable universes, a correlation based on an
- 16 -
arbitrary index derived f rom a sample will even
underestimate a sample multiple correlation.
Later Bogardus Social Distance Scales
utilized Thurstone's judging technique to deter-
mine equidistant social situations. This meant
that the statements of social relations were
judged by Thurstone's method for equal-appearing
intervals in terms of increasing or decreasing
social nearness. The small number of items so
selected were considered evenly spaced according
to the judges' ratings, but were also subject to
the faults or lacks of Thurstone's technique.
The Bogardus scale has been of value in
that it is striving for cumulative items to show
various degrees of social distance. Its arbi-
trary weighting scheme is not as refined as
Guttman's but the idea of cumulative items repres-
ents an important theoretical advance.
i
1 Stouffer, et al, 0£. oit., chap. 6. 2 See a later section ofthis paper on the dis- advantages of the equal-appearing intervals technique.
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PAIRED CCSvIPARISQNS
The method of paired comparisons, developed
by L.L. Thurstone and others, was Thurstone's
initial contribution to scaling techniques.
According to Guttman the purpose of scale analysis
is to attempt to reproduce by a single rank order-
ing of people their attitudes toward a single
universe of items. The method of paired compari-
sons has a related but different purpose. It
tries to determine the average differences between
people's attitudes toward several universes of
items in order to discover if the average attitude
of a population toward one object is higher than
its average attitude toward another object. The
technique is usually, therefore, a multiple faotor
problem with respect to individual responses.
In this method the assumption of the normal
distribution of attitudes is introduced. Final
weights assigned by paired comparisons represent
an average of the scores of the population on
that object being Judged. Based on the above
mentioned assumption of normality, the method
attempts to devise weights for the attitude
objects that will reproduce the proportion of
- 18 -
people who say one object should be higher than
the other for all of the Judgments. It is, there-
fore, the objects whose ranking is analyzed, but
in the more conventional forms of scale analysis
it is the people or the internal struoture of
the separate attitudes that is analyzed.
An example of the use of paired compari-
sons is found in the examination made by the
Research Branch of the point system for demobi-
lization of men from the Army.
"The problem was to assign weights to the four factors considered important by the soldiers with respect determining who should be released from the Army first: length of time in the Army, length of time overseas, amount of combat, and number of children. Should a battle receive less weight or more weight than a baby? Should a month of service overseas count the same as a month of service in continental united States? These were the kinds of questions to be resolved in the light of the attitudes of the enlisted men."1
1 Stouffer, ©t all ££• £it»» *• 189#
- 19 -
There is a more recent approach to the
method of paired comparisons which makes no
assumptions about normal distribution or any-
other type of distribution. Instead it centers
on the reproduction of each individual's judgment,
not merely that of group proportions of judgments.
It must be remembered that the method of
paired comparisons cannot be criticized on the
same level as the Social Distance Scale or the
iaethod of equal-appearing intervals, because it
deals with a different, though related, problem.
The technique of paired comparisons attempts to
show the relation between the average attitude
of a population toward one object and its
average attitude toward any of several other 1
objects.
E'4UA.L-APPEARING IKTERVAIS
One of the earliest achievements in com-
bining systematic theory with computational
techniques in the area of attitude measurement
was L.L. Thurstone's application of suitable
1 This discussion of paired comparisons is based on Stouffer, et al, oj>. oit.. chap. 6.
- 20 -
psychophysical methods. Theoretically this
method of scale construction could be developed
to measure attitudes toward any social object or
issue. It attempted to represent the attitude
of a group on a specific issue by means of a
frequency distribution, the base line indicating
the complete range of attitudes from the most to
the least favorable with a neutral zone between.
The method consists of the following steps.
1) A large number of simple, dichotomous state-
ments about the issue in question are collected
and edited. 2) The statements are ranked by a
large group of judges, usually in eleven piles, so
that they represent a scale ranging from extremely
unfavorable to neutral to extremely favorable.
The judges are instructed to rank the statements
not in terms of their own opinion, but in estima-
tion of the degree of favorableness and unfavor-
ableness that would be exhibited in endorsement
by the population of individuals to be studied.
1 D. Kretch and R. Crutchfield, on., cit., p. 215.
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3) The number of judges placing eaoh item in
each category is tabulated. 4) The consistency
of the judges* rankings is analyzed in two ways.
All the items are rejected that are found to be
ambiguous or faulty because of insufficient agree-
ment among judges as to proper scale position.
A scale score, usually the median soale position,
is assigned to each remaining item. For example;
"Scale value 10.3
Item no. 1
6.8 11
I consider that the native is only fit to do the ♦dirty' work of the white commun- ity.
• . • • • •
I would rather see the white people lose their position in this country than keep it at the ex- pense of injustice to the native."2
1 See A. Edwards and K. Kenny, "A Comparison of Thurstone and Likert Techniques of Attitude Scale Construction," Journal of Applied Psychology, vol. 30, p. 72 for a simple explanation of the construction or the ogive and determination of Q to find the coeffi- cient of ambiguity. 2 M. Jahoda, et al, Research Methods in Social Relations, vol. 1, pp. 191-192.
- 22 -
5) A final selection is made among the remaining
statements so the items will be spread rather
evenly along the scale.
There seems to be a great deal of
controversy over Thurstone's assumption that the
determination of scale values will be independent
of the attitudes of the sorters or judges toward 2
the issue. Guttman's contention is that scores
obtained from judges' weights, because they
reflect the behavior of judges and not of
respondents, do not represent the responses of 3
the respondent. In general, then, the
predictive power of the items is lost by the
use of the judges' weights, whioh are not the
invariant quantifications of the respondent's
answer which is necessary for external prediction
1 EX Thurstone and E.J. Chave, The Measurement Of Attitudes. P. 65f. T„*4»<rlti«l 2~See' fit! Ferguson, "The Influence of Individual Attitudes on the Construction of an Attitude Scale." Journal of Social PaYoholo^Y. vol. o, pp! li5-nyTlTtoT*mSHty* *flie Influence of Individual Opinion on the Construction of Attitude Scales," Journal of Social Psychology, vol. 3. pp. 283-296; and MoNemar. op_. Ufet p. 301'fo? studies supporting this assumption. 3 This contention is supported by studies cited in A. Edwards and K. Kenny, op., cit., PP. *■ *>•
- 23 -
Guttman tells us that no necessary relation was
found between the weights assigned by judges and
the pattern of behavior of the respondents. The
concern of the Thurstone method is, therefore, with
the consistency of the judges1 statements, not with
the consistency of the behavior of the respondent.
As a result, in general, it is impossible to
reproduce the response to each of the questions
from a score obtained by the equal-appearing
intervals method, so that a scale in the sense of
reproducibility from scale scores is not present.
Since a scale of respondent's behavior is
not yielded, all the problems of non-scalable
areas are inherent in the items. This does not,
however, rule out the utility of the technique.
Its rationale does differ considerably from that
of Guttman scale analysis, a later development
in attitude scaling, but the two theories can be
considered as being devoted to separate problems,
each one appropriate for its own purpose.
1 Stouffer, et al, 0£. 2i£., chap. 6.
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The utility of Thurstone*s Method is in the study
of the judgments of people in comparing various
things, but it is inappropriate for the study of
the internal consistency of people's actual 1
responses*
There are other criticisms of the
equal-appearing interval method. The method is
extremely laborious. Yet it fails to select from
within each scale interval the most discriminating
items. The units along the continuum are actually
unequal, but then Thurstone only claimed equal
"♦appearing" (meaning approximately) intervals.
However, units cannot be added or interchanged
along the continuum. The comparability of
scales constructed by this method has not been
sufficiently well demonstrated to allow direct
comparison of means based on different scales.
Endorsed statements are scattered over a wide
range on the continuum and include many "neutral"
items which tend to lower the reliability and
decrease the reproducibility of the set of items 2
finally selected.
2 ATTdwards and L. Kilpatrick, "A Technique for the Construction of Attitude Scales," Journal or Applied Psychology, vol. 32, p. 382.
- 25 -
ITE-: ANALYSIS
A somewhat different approach was made by
R. Likert in 1932. 1) The method obtains
statements of opinion edited by informal criteria
that emphasize values which clearly indicate a
positive or negative position concerning the
point at issue. 2) The propositions are next
presented to subjects who respond in terms of
five scale alternatives ranging from "strongly
agree" through "agree", "undecided", and
"disagree", to "strongly disagree". 3) Weights
from one through five are applied to these
alternatives. 4) The total score for each
subject is obtained by summing the values of
each item checked. 5) The amount of correlation
between each item and the total score is examined
and those items with insufficient correlations
are eliminated. In this test of internal
1 This method yields essentially the same reliability coefficient as Thurstone's sig?* method and correlates (/.99) with that method, See R. Likert, "A Technique for Measuring Attitudes," Archives of Psychology, vol. Zd, pp. 1-55.
- 26 -
consistency, an examination is made to find the
individual items that differentiate between two
criterion groups composed of the upper and lower
ten percent of the population in terms of total
score. 6) Reliability is determined by the
split-half method of correlating scores of odd
against even items.
This Likert technique is very similar
to Thurstone's equal-appearing intervals except
in the determination of scale values. Here
Thurstone seeks a reasoned scale based on the
placement of items by judges, while Likert takes
a more pragmatic approach and selects items in
terms of how well they work when administered
to a group of respondents. Both provide
techniques for selecting from a large group
of initial items a set of items to be used as 2
a measuring instrument.
1 kretch and Crutchfield, op.. ott., pp. 217-219. 2 Edwards and kilpatrick, op., clt., P. *'*•
- 27 -
Likert's technique has certain advantages
over Thurstone's. A Thurstone score represents
an individual's central tendency to favor or
oppose something. A Likert score is also
influenced by the number of favorable and
unfavorable responses, as well as by the consistency
and intensity of these responses. The Likert
scale also yields more information, in that it
provides data on the individual's attitude about a
specific issue and provides the total score on the
dimension being studied. Thurstone and Likert
scales, independently constructed from the same
original items, yield high correlations, but the
Likert scale is much easier to construct and still
gives results comparable to those obtained by the
Thurstone method. In terms of the application of
the criterion of relevance to the items, the
rationale of both methods is fairly well
developed, so that there is little theoretical
basis for choice. In practice though, the Likert
1 T. Newcomb, Social Psychology, chap. 5.
- 28 -
scale yields a higher coefficient of reliability
with fewer items. In addition the difficulties
and errors encountered by the use of a judging 1
group in constructing the scales are avoided.
Item analysis is based on the following
rationale. The items are all an indication of
some central variable. The problem is to
obtain the person's score on this variable.
If there is an external measure of the variable
available, it is possible to use item analysis
to select and score items. If there is no
observable variable external to the items, why
not obtain a variable from the items themselves?
Thereupon the scores are summed and the total
score is used in place of the external variable.
Item analysis, therefore, does not describe the
internal consistency of data, if that term is
used to mean the reproduction of items from the
total score. It does investigate the extent to
1 A. Edwards, "A Critique of 'Keutrfl *tem*' in
Attitude Scales Constructed by the Method or Equal-Appearing Intervals," Psychological Review, vol. 53, pp. 159-160.
- 29 -
which the total score can be estimated from each
item reply. In item analysis it will be found
that items discriminate regardless of the
scalability of the area, because the only requirement
is the significant correlation of scores on items.
The reproducibility of items from scores is not
required. Therefore it is possible that a Likert
scale will have, not a single dimension, but merely
items that correlate among themselves. This means
that all the problems of non-scalable areas belong,
in general, to areas examined by item analysis 1
also.
Despite the inadequacies of item analysis
in the description of internal consistency, item
analysis is most helpful in the prediction of an
outside variable, the field in which it
originated. Likert, in his technique of summated
ratings, was the first to apply the method of
internal consistency or to emphasize the importance 2
of each item as a scale in itself.
1 Stouffer, et al, op_. cit.., chap. 6. 2 Young, op., olt.. pp. 358-361.
- 30 -
THE THEORY OF IATEKT ATTRIBUTES
It will be remembered that Louis Guttman
denied the applicability of Spearman-Thurstone factor
analysis to qualitative data. He believed that
factor analysis was designed for quantitative data,
that it was theoretically unsuited to and would give
only an incomplete analysis of qualitative data.
Although Paul F. Lazarsfeld's theory of scaling was
developed later than Guttman's, it has gone back to
dependence on the theory of factor analysis,
lazarsfeld's theory of latent structure is a
generalization of factor analysis. It postulates
that there is a set of latent classes corresponding
to the factors in factor analysis that underly the
manifest relationship of items on a questionnaire.
A particular response has two components.
One is associated with the latent classes; the
other is the specific component of any item. The
latter is assumed to be independent of the latent
classes and also Independent of the specific
component of any other item. All possible responses
can be evaluated in terms of the latent classes.
- 31 -
Lazarsfeld, then, defines an attitude as an
inference oonoerning latent classes. Therefore the
latent attitude is an intervening variable which one
merely hypothesizes. It is tested by fitting an
appropriate latent structure model to the manifest
data. The models thus make it possible to compute
the probability that a given response pattern will
be given by a member of a particular latent class.
These formulations of factor analysis
eliminate the necessity of relating by correlations.
The only necessary mathematical concept in
Lazarsfeld's approach is that of the independence 1
of variables.
Guttman*s quasi-scale can be derived
analytically as a specific case of latent structure
analysis. His perfect scale is, however, a limiting
case. It requires discrete probabilities of unity
and zero in the relation of rank to scale type and
therefore implies that the manifest variables are
discrete. In fact, Guttman's belief that
qualitative data are composed of non-continuous
*■ J
1 This discussion is based mostly on Stouffer, et al, op. cit., ohap. 1 and on S. Stouffer, et al, "A Technique for Improving Cumulative Scales," The Public Opinion Quarterly, vol. 16, pp. 277-278.
- 32 -
manifest attributes has been a basis of his
objections to the direct application of factor
analysis to qualitative variables. He has disagreed
with the concept of latent classes as such, because
he believes Lazarsfeld applied continuity to a case
where all things occur at a single point. That is,
all the responses falling within a given rank group
have the same manifest value or score derived from
the ordering of the rank groups. The distance
between this rank or score and any other is unknown,
but the order of the ranks is known. Guttman's
model deals only with the manifest relationships
among attitude items, and it defines an attitude
directly as the observed responses to these items.
The scalogram does not define the content of the
attitude, but it does analyze the formal structure
of the interrelationships of items having that 2
content.
1 Stouffer, et al, Mflaaurement and Prediction,
l°t GutSaS; Son Festinger's Evaluation of Scale Analysis," P*Yohologlcal Bulletin, vol. «, pp. 451-519.
- 33 -
VARIABLES USED IN THE ATTITUDE STUDIES BEING INVESTIGATED
The analysis done in this second section is part
of a larger research enterprise composed of a series of
projects carried out by the class in "kethods of Social
Research." These projects, represented by three
separate questionnaires, were concerned with the
assessment of certain value orientations which are
amenable to scaling, just as attitudes are.
Value orientation refers to those facets of an
individual's orientation which commit him to observe
certain norms or standards and certain criteria of
selection, whenever he is faced with a situation
requiring choice.
The constructors of the three questionnaires
studied in this paper were concerned with a
self-collectivity variable and an instrumental-
expressional variable. These are directions of value
orientation defined by Taloott Parsons.
1 T. Parsons and E. Shils, Toward a General Theory of Action, pp. 58-76. .,,..„ 2 See Questionnaire #3 for more specific situations containing these variables. The first twelve questions contain self-collectivity orientations, and the second twelve questions measure the instrumental-expressional variable.
- 34 -
Self orientation is the "...(orientation) on the
part of the ..(individual) to permit himself to
pursue a given goal or interest of his own ...
without regard to its bearing one way or another
on the interests of the collectivity of which he 1
is a member." Collectivity orientation is
an " .. (orientation) on the part of the actor
to be guided by the obligation to take directly
into account, in the given situation, values which
he shares with other members of the collectivity
(solidary group) in question. (It is) the
expectation by ego that in the particular choice
in question he will subordinate his private
interests to those of the collectivity."
1 Parsons and Shils, op_. cit., p. 81, 2 Ibid.
- 35 -
"Proolems of instrumental ..(orientation) concern
relationships with alters which ego engages in,
not primarily for their own sake, but for the sake
of goals other than the immediate and direct
gratification experienced in contact with the
object." Expressional orientation, on the other
hand, is"., concerned, not with goals beyond the
immediate action context, but with the organized^
gratification in relation to cathected objects."
The questions incorporated in all three of
the questionnaires pose specific situations in
which there is conflict between two opposed value
orientations. The respondent is required to choose
between the orientations. The problem is then to
determine whether or not the questions have a
cumulative property —i.e., form a Guttman scale,
so that it can be determined whether or not the
questions are all measuring the same variable.
1 Parsons and Shi Is, op., cit.., P. 209. 2 Ibid.
- 36 -
L
THE GUTFBttH SCALOGRAK TECHNIQUE
Our initial decision was that of applying
Guttman's technique of scale analysis to the variables
being investigated. The reasons for so doing were both
methodological and theoretical. 1) We had derived our
variables from Parson*s theory of action and were
accepting therefore his concept of a pattern variable
as a dichotomy. This fitted in with Guttman»s premise
that attributes or qualitative data are not continuous 2
variables and are not to be treated as such. 2) We
were interested in ranking the respondents to the
questionnaires on the variables and thus determining
how well our items met the test of unidimensionality.
3) We were assuming that the orientation areas which
were being investigated contained cumulative items.
-tt is considered possible that only a limited range of
psychological and sociological phenomena have this
"intrinsic cumulative character" necessary for
scalograiL analysis, so that we were also actually 3
testing our assumption of this.
1 Parsons and Shils, O_D_. fiii^ , p. 77. 2 Stouffer, et al, Measurement and Prediction.
3°Edwa^ds^a"0n6Guttman's Scale Analysis," Educational and Psychqloffloal keaaurements. vol. 8, pp. oio-oxo.
- 37 -
4) We wanted a score that would characterize each
subject's responses and that would enable us to
relate his position in the area to outside variables.
5) We were taking advantage of the most recent
developments in qualitative analysis and were testing
their applicability to the data being studied.
Guttman and his co-workers have developed four
techniques of scale analysis. They are: 1) The
least squares method, which is too laborious to apply
to the many items and categories present in our data,
2) The tabulation technique which involves the
graphic representation of each question. This
technique is more rigorous than one of those
utilized, but it requires more beforehand knowledge
of the responses and is not so clear or simple in
its presentation of ranks, errors or conformity to
the ideal. 3) The Cornell technique which was used
in our analysis because of its ability to locate
the error in questions.
1 See Guttman, "The Cornell Technique for Scale and Intensity Analysis," Educational and Psychological Measurement, vol. 7, pp. 247-279 for a clear explanation of the methodology involved.
- 38 -
4) The scalogram board teohnique which was also 1
utilized. All four are based on the scalogram
theory, and all four produce essentially the same
results.
The fourth technique, the scalogram board
technique, was the one most used by the Army
Research Branch, and is seemingly the most useful
and the least laborious. The procedure involves
several basic steps. 1) The initial arrangement
of items .... The responses to the set of questions
being tested for scalability are tabulated. The
order of the questions is determined by the
frequency of "positive" (favorable) and "negative"
(unfavorable) responses. (In our questionnaires
we treated self and instrumental responses as
positive and collectivity and expressional
responses as negative.) Then the questions are
ranked from left to right at the top of the paper
from the question with the lowest frequency of
"positive" (self or instrumental) responses to the
question with the highest frequency of "positive"
1 The term scalogram analysis may also be used to denote the general procedure of the scalogram board technique.
- 39 -
responses. The ordering is then oontinued from
the question with the highest "negative**
(collectivity or expressional) frequency to the
question with the lowest "negative** frequency.
2) The ranking of respondents .... The respondents
are first ranked vertically from those with the
tost favorable responses to those with the fewest
favorable responses. This is accomplished by
applying approximate weights to the answer
categories within a question. (In our case, /Ifor
a "positive■ response, 0 for a "negative" response.
A more complicated weighting scheme as well as
eventual combination of answer categories would
be necessary exoept that we have used only
dichotomous items for content scaling.) The score
of each rank group can be represented by a perfect
scale type. Let N equal the number of questions.
There are N / 1 rank groups or perfect scale
types.
Thus if there are three questions, there are
four perfect scale types which arrange themselves
in such an order because of the cumulative nature
of the questions. For example:
- 40 -
Let X equal a positive response
Least to most Most to least positive responses negative responses
Questions Questions Rank 12 3 12 3 1 XXX 2 XXX 3 XXX 4 XXX
From this illustration one can see the parallelogram
shape of the perfect scalogram.
Any responses which do not correspond to a
perfect scale type are moved to the rank groups
in which they will have the least error — i.e.,
the smallest number of replies that do not conform
to the scale type. Thus:
given: XX-X
possible placements: XXXX one error —X two errors
correct placement: XXXX
There are other rules governing the placement of
responses containing error. Among the scale types:
1) put all scale types with errors in the same
place together; 2) if a respondent will fit into
any of several scale types equally well (with
minimum error), he is placed in that scale type
closest to the middle of the rank order — i.e.,
- 41 -
given response: Im-
possible but incorrect placements: —— XXXX
oorrect placement: —XX
Within each scale type: 3) those respondents with
error near the center columns (the questions with the
highest frequency of positive responses and with the
highest frequency of negative responses) are placed
above those with error further away from the center
columns; (For example:
least to most most to least positive responses negative responses
xni IIX. x XI-X --X- )
4) responses within the rank group are arranged so
that error occurs in unbroken columns or "solid
streaks." This rule takes precedence over all
others. It is important because it helps in
determining the randomness of error.
The scalogram so constructed is tested for
the existence of a scale in terms of four main
criteria: 1) the coefficient of reproducibility
2) the number of items and the number of response
categories 3) the range of marginal frequencies
- 42 -
4) the pattern of error. The coefficient of
reproducibility is calculated in terms of the
amount of error or deviation from perfect scale
types present. The formula is:
Coefficient - 1 - number of errors of reproducibility (number of .(number of
questions) respondents)
It must be remembered, however, that the coefficient
of reproducibility alone is not enough to determine
the scalability of an area. The other criteria 1
must also be taken into consideration.
THE H - TECHKI^UE
It has been suggested that orientations are
not amenable to analysis by a Guttman scale. The
proponents of this viewpoint base their claims on
a criticism of the specific nature of the dimensions ]
which meet Guttman*s rigorous criteria of scalability.
1 For a more complete explanation of the scalogram board technique, see Stouffer, et al, Measurement and Prediction, vol. 4, chap. 4. 2 Tor an example of the extremely specific, non-attitudinal areas to which Guttman's technique can be applied, see Hagood and Price, 2£« cit.. p. 146/.
- 43 -
Questions measuring orientations, on the other
hand, require the respondent to project himself
into particular situations in which the orientation 1
is a subtle, non-factual element. The subject
may respond to the irrelevant specifics of the
questions rather than to the general variable
underlying all the questions on the schedule. The
H-technique is a method, less rigorous than
Guttman's, which makes it possible to measure more
general variables. When it seemed that the
dimensions we were analyzing were too general or
too subtle to meet Guttman's criteria of
scalability, we utilized Samuel Stouffer's
K-technique.
The objective of Stouffer*s technique for
Improving cumulative scales is to make the most
of the information available from basic data.
1 See the questions in Questionnaires #1, #2, and tfZ for examples of the type of question being considered.
- 44 - I
Reduction of scale error and consequent improvement
of subjects' ranking, and greater confidence in
the scalability of the area and in the generality
of the dimension ought to result. The method
simply combines several single items from a
Guttman or Lazarsfeld scale into a new contrived
item.
Guttman requires ninety percent
reproducibility for a scalable area, as well as a
random pattern of errors and fewer errors per
item than the number of positive, or negative,
replies. Many scales have been constructed that
meet these minimum requirements. Sometimes,
however, information is lost in obtaining a scale
through the elimination of items or through the
combination of response categories within an item.
It is possible that out of twelve or so
original questions only four or five form a scale.
It is very probable that unless the scale is
completely reproduced, there cay be overcapitalization
on chance. It is also possible that the small number
of remaining items scale because they have something
(such as content or form) highly specific in common
- 45 -
and so lack the generality in meaning that the
investigator usually seeks. These criticisms
have led to an insistence that ten to twelve items
form an initial scale, no matter how few of these
be selected for eventual practical application.
A ten or twelve question cumulative-type
scale is very difficult to construct, however. As
the number of scale items is increased, the number
of non-scale types is also increased, so that there
is more ambiguity in the ranking of respondents.
The closer the frequencies of some of the original
items, the more likely it is that the rank order
of the items will vary from sample to sample. If
the cutting points of the scale are placed more
widely, these reversals can be avoided.
The H-technique thus uses two or three
items, instead of one, to determine a given
cutting point. The new, or contrived, item formed
by the two or three original questions can be
scored in two ways. An individual can receive a
positive score on the contrived item if he answers
a majority of the composite questions favorably.
- 46 -
Or the conventional Guttman procedure can be applied
to the contrived item, together with other contrived
items, to determine the best cutting points.
The application of the E-technique to data
that fit lazarsfeld's latent distance model (and so
too the Guttman quasi-scalej results in increased:
1) coefficient of reproducibility, 2) Probability
of perfect scale types, 3) proportion of cases
that oan be ranked unambiguously, 4) test-re test
reliability. Although these expected gains are
large, the H-technique cannot be expected to save
situations where the initial item error is much 1
greater than twenty percent.
i-I
'!
QTJBSTHHKUBI #1
The first questionnaire was constructed in
an attempt to test the scalability of the
self-collectivity pattern variable. The Cornell
technique yielded a coefficient of reproducibility
of /.77. <iuestions 24,28 and 31 showed the
greatest amount of error. As result, these items
1 The discussion of the H-technique is based on material recently published in Stouffer, et al, "A Technique for Improving Cumulative Scales," The Public Opinion Quarterly, vol. 16, pp. 273-291.
- 47 -
%
I ■ Ut
ft a
w
I**
I
ffTHf
Jfi
\tr 12
It'
Tjir. ^ ans. ■Errors
2. 3 /o &<ror
■11 G©«(Vic\eo1" of yntpro4u.a'iti\»'V»1
were immediately suspected of being poor measures
of the variable.
The scalogram method was then applied to
the data which yielded a coefficient of 1
reproducibility of /.83. The scalogram was
examined in terms of the criterion for a quasi-scale,
namely that, no matter how low the reproducibility,
there be random distribution of error. Considering
the large number of items, the non-scale types on
this scale appeared to be randomly allotted. It
was concluded, therefore, that a quasi-scale was
present and would be of value in relating the data
to any external variables obtained from other parts
of the questionnaire schedule as well as for the
information obtained from examination of the error.
Questions 24 and 27 were found to have
greater than twenty percent (20$) error while
question 25 was slightly suspect with eighteen percent
1 The scalogram board technique provides for the manipulation of responses to allow assignment to the rank group in which they will have a minimum amount of error. As a result, this method of scalogram analysis yields a slightly higher (usually about 5) coefficient of reproducibility than the less flexible Cornell technique.
- 48 -
(18%) error. Of course too much faith cannot be
placed in the amount of error indicated for a
question by the scalogram, because there are
frequently scale types which will fit equally well
into any of several rank groups, even when the
rules are closely followed. Altogether four
questions out of the ten contained a disproportionate
amount of error. They were questions 24, 27, 28 and
31. (See Questionnaire #1) At this point it
becomes evident that inspection of the scale pattern
alone is not enough. The scalogram must be related
to the attitude variable being measured in order to
obtain maximum value from the technique. The
questions which the scaling process points out as
suspect in terms of error ought to be examined with
reference to the definition of the attitude
dimension being studied. The resulting theoretical
speculations may result in refinement of the
questions or of the definition.
From the pattern of error observed in the
scale area analyzed above, one might suppose that
obligation to the group is not made strong enough
nor specific enough in these questions. It might
I
I
- 49 -
very well be that obligation to friends and
obligation to family are different dimensions and
are not both measuring collectivity orientation.
At any rate, these questions were dropped from
consideration in the construction of the next
questionnaire measuring the self-collectivity
variable.
In hope of obtaining an improved scale from
this first questionnaire, the application of
Samuel Stouffer's H-technique to the data was
considered as the next step. The criteria for
application of the technique are: 1} a percentage
of error of no more than approximately twenty
percent or a coefficient of reproducibility of
about eighty percent 2) the initial items
composing a contrived item should have about the
same frequencies 3) a substantial gap between
the contrived items (for example, the gap between
items 25 and 24 below).
These criteria seemed to have been met
well enough in our data to justify application
of the procedure. We had obtained a quasi-scale
I Til
- 50 -
\
with a reproducibility of /.83 with the scalogram,
and the frequencies of the items grouped themselves
in the following manner.
Item 30 25
24 31 28
23 26 27
22 29
Frequency 73) 58)
51) 46) 41)
33) 30) 30)
19) 18)
Range
15
10
The ranges covered by the frequencies within each of
these groups were not approximately equal, but the
frequencies within each contrived grouping were
comparatively close and were less than the gaps
between the categories. Since we were dealing with
dichotomous questions, there was no other way of
manipulating the items in order to approximate more
closely Stouffer's standards.
There were not enough items to allow
Stouffer's suggested triplets, so it was necessary
to have two of the contrived items composed of two
questions each. Both original items in the first
contrived item (questions 30 and 25) had to have
- 51 -
il I
favorable 'self responses for the contrived item
to be considered positive. The positiveness or
negativeness of the triplets was determined by
the majority response. A favorable response on
either of the original items in the last contrived
item {questions 22 and 29) made the new item
positive. Since the range for questions 22 and
29 was only one (1), it is likely that the rank
order of these items will vary from sample to
sample, and it is therefore very likely that these
responses will fall within the contrived item.
Inclusion is therefore made easier. The range for
questions 30 and 25 is fifteen (15), the largest
present. *t is very unlikely that the ranks of
these items would vary, and so inclusion in the
contrived item is made difficult. A coefficient
of reproducibility of /.95 was obtained from this
procedure I This reproducibility is obviously a
considerable improvement over the original /.83
and is well within the limit of scalability
— /.90.
- 52 -
■ i
Notice that the largest amount of what
error there is on this H-technique scale occurs in
contrived item #2, which is composed of questions
24 28, and 31 — all suspect items on the Guttman
scales. This is all the more reason to eliminate
them from any future scale.
No provision was made for the measurement
of intensity in either this first questionnaire
or the second one reviewed by this paper.
QUESTIONNAIRE #2
This questionnaire was administered as a
pretest in the area of instrumental-expressional
orientation. The scalogram technique was applied
to the data and a coefficient of reproducibility
of /.S6 was obtained. There was only one question
(#8) which had greater than twenty percent (20%)
error ana which was suspected therefore of not
measuring the same dimension measured by the other
questions. The errors were randomly distributed
so that the requirements of a quasi-scale were
met. Because the sample of people on whom this
questionnaire was administered was so small (62),
no further analysis was made.
- 53 -
1
QUESTIONNAIRE #3
Questionnaire #3 was first considered in
teru-s of the two separate sets of questions it
eon tallied. The first set of twelve was designed
as a sample from the area of the self-collectivity
orientation. The second set, also of twelve items,
was constructed to measure the instrumental-
expressional variable. In the designing of both
sets of questions we benefited from our experience
in scaling the questions in the first and second
questionnaires.
All of the questions were constructed by
the "fold-over'1 technique, so that intensity of
feeling might be ascertained along with content
in a single question. As a part of this
technique, four alternatives, from "I would
definitely" for the action at one end of the
variable through "I would definitely" for the
action at the other end of the variable, were
1 Ar, intensity scale, which ranks people from strong to weak on a single intensity continuum is usually obtained by following each content question with a straightforward question asking how strongly the subject feels. Alternatives from a "very strongly" to a "not at a«4 strongly" are offered. It is also P0SJjJ*« J°_nt ascertain intensity of feeling along <*£•""** in a single question. This is accomplished by what is known as the "fold-over" technique.
- 54 - 1^
offered. The intensity of feeling would thus
be mo»t strongly expressed in these nI would
definitely" categories and would decrease toward
the middle of the intensity continuum in the »I
would probably" categories. In analyzing
responses for content, however, the two categories
at either end of the content dimension were
combined, so that responses were considered as
dichotomous in regard to content. The cutting
point between favorable and unfavorable responses
to each question was placed arbitrarily in this
manner, rather than by manipulation of the
categories within an item to establish a cutting
point that minimizes error — a part of the
scalogram technique. This decision was based
on the belief that our combination of categories
is more logical than the one established by the
scalogram which could combine the "I would
definitely" replies at one end of the dimension
1 See Questionnaire #3 for examples.
- 55 -
with the -I would probably" responses at the
other end. Thus the scalogram method would allow
the combination of opposite verbal responses
within the same category.
The Guttman scalogram was the first technique
applied to the two hundred responses to each set of
items. Both the self-oollectivity ana the
instrumental-expressional scales yielded a
coefficient of reproducibility of /.83. In neither
scale was there greater than twenty percent (200)
error in any one item. Talcing into consideration
the large number of items (twelve), the
distribution of error was random in each. The
standards of a quasi-scale were thus met, but it
seemed unwise to place much confidence in the
distribution of error among the questions by this
technique. The reason for this was that, once
again, scale types had occurred which, according
to the rules of placement, belonged in any of
-■
1 The procedure of arbitrary diohotomization of questions has been followed by research workers at the Institute for Research in Social Science at the tfclversity of North Carolina. Its applicability in this case was suggested in a conference with Professor Daniel 0. Price.
- 56 -
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several rank groups. Assignment to any one rank
group would result in a different placement of
error than that which would have resulted from a
position in any other of the possible ranks.
In order to obtain a more definite idea
of what items the error actually occurred in, the
Cornell technique was applied to the two sets of
responses of a sample group of one hundred. The
self-collectivity scale yielded a coefficient of
reproducibility of /.79. Most of these questions
would have been eliminated had an examination
been made in terms of the standards of the Cornell
technique for scalable items i.e., less error
than non-error in an item category and twenty
percent (20$) or less error per item. Fewer of
the items on the instrumental-expressional scale
would have been lost. The latter scale yielded
a coefficient of reproducibility of /.76. A
good scale should include items that divide the
population about evenly on the dimension being
measured as well as a few items that elicit
almost all favorable or unfavorable responses.
Yet these were, on the whole, the very questions
ruled out by our application of the Cornell
technique. - 57 -
•'
I
At this point there were several directions
in which we could have proceeded. We could have
constructed new scales for each variable from the
few questions that had met the criteria set by the
techniques which had already been applied. The
small number of eligible questions would have
n^eaiit that the variables would have become very
specific. A great possibility of overcapitalization
of chance would accompany this scaling step. We
ciight have disregarded also the glaring deviations
from the Cornell standards by trying to obtain a
scale on each dimension with the H-technique.
- 58 -
Meantime, however , the responses to the
two Guttman scales on Questionnaire ^3 had been
examined ana a definite positive relationship 1
between the scales seeded apparent. As a
result, we speculated from the analyses of the
Cornell technique and of the scalograms and
from the observed close relationship between the
self-collectivity and the instrumental-expressional
1 bince Guttman claims that attitudes on a manifest level are non-continuous variables, that items with a given scale score all fall at one point on the dimension, and that the distance between the rank groups is unKnown, a product-moment correlation would not be applicable to our data. Other methods of correlation v.ould also prove inapplicable if one would avoid violation of Guttman's basic assumptions. The method of rank- difference correlation would meet our assumptions, but the resulting rank-difference correlation coefficient would be considerably distorted by the cluster of frequencies in each rank group. The twenty-six cell contingency table that would be necessary to obtain Pearson's mean-square contingency (phi2), would contain cells with very low frequencies. Rather than attempt to force the application of statistical techniques to the data, it was decided that dependence on tne observed relationship between the individuals' scores on the two scales would be sufficient.
- 59 -
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scales. Although self-collectivity orientation
and instrumental-expressional orientation are
definitionally different, they seem to have an
Inherent relationship which makes them appear 1
in conjunction in a concrete situation. Both
variables yielded scalogram coefficients of
reproducibility of /.83. It is possible that
we had been too abstract in our definitions,
and that actually both sets of items were
measuring the same thing on a more concrete
level. The apparently close relation between
the scales indicated that they were measuring
either the same or very closely related
variables.
V\ortcing from this premise, we corabined
the items from the two scales. The Cornell
technique was applied to these combined items
in an attempt to measure the scalability of
the new dimension. A coefficient of
reproducibility of /,76 was obtained, making
1 See the earlier section in this paper which discusses the pattern variables.
- 60 -
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Error.* if
coefficient of - 1 --S4-, 700
. 1 - .091 reproducitility
* . .909 =. .91
this new variable verj. close to the twenty percent
error areas for which Stouffer's H-technique was
designed. The H-technique was applied and yielded
a coefficient of reproducibility of /.91. Ctoce
again application of the H-technique resulted in
considerable improvement in reproducibility,
although in this case one would be more cautious
about assuming the presence of a scalable area
since there seems to be some consistency in the
pattern of error.
In order to apply intensity analysis, an
area must prove scalable for content (the
coefficient of reproducibility must be at least
/.90), although a scale or a quasi-scale of the
intensity component is sufficient. Since both
the first set of questions (the self-collectivity
scale) and the last set (the instrumental-
expressional scale) of Questionnaire #3 yield
coefficients of reproducibility of /.83, neither
dimension is scalable so that neither meets the
first requirement for application of intensity
analysis. The scale which combined the two
sets of questions yielded a reproducibility
coefficient of /.91 with the H-technique, but
- 61 -
the randomness of error was questionable, thereby
throwing suspicion on the scalability of the area,
'.vith a basic assumption unassured, it seemed
unwise to proceed with an intensity analysis.
There seemed to be little difference in
the scalability of the orientation areas being
studied. The self-collectivity orientation area
and the instrumental-expressional area both
proved themselves to be unscalable in terms of
Guttman'i technique, although this technique did
produce quasi-scales in both areas. Application
of Stouffer's H-technique to the self-collectivity
variable did produce a scale — and one with a
quite acceptable coefficient of reproducibility.
The observed relation between the scale scores
(on each dimension) of a large group suggested
a very close relationship between the two
orientation areas. The apparently close relation
between scales which both yielded the same
Guttman coefficients of reproducibility (from
the group of two hundred respondents to
Questionnaire #3) suggested that the two variables
fright merge at a less abstract level of definition.
I
- 62 -
This hypothesis was acted upon when the questions
originally designed to measure the separate areas
v.ere combined to form a sample of items from the
new, more concrete variable. Application of the
Guttman and H-technique to the responses in this
new area revealed that once again the Guttman
technique yielded only a quasi-scale which was
improved to the point of becoming a scale upon
use of Stouffer's H-technique.
These indications suggest several
alternative hypotheses. The similar results
and close relationship of the scales laeasuring
the orientation areas may be accounted for by
the possibility that the questions are not
measuring two separate pattern variables —
the self-collectivity orientation and the
instrumental-expressional orientation. The
questions designed as samples from these two
orientation areas all may actually be measuring
a third variable which may not be defined in
Parson's scheme at all. In other words, we
have no direct check on the external validity
of our measuring instruments; indeed, there is
- 63 -
no known external criterion with which they may
be validated at present. Of course other hypotheses
may also arise from this lack of direct validation.
For instance, one scale may be measuring what it
is supposed to measure, while the other fails
completely, or both may be measuring the orientation
area for which just one was designed, etc.
One may hypothesize, on the other hand, that
Guttman scales were not obtained simply because
"orientations" are not amenable to the basic
assumptions of the Guttman scaling technique.
Seasoning along this line would lead one to suspect
that the improved scales resulting from application
of the H-technique are merely the result of
over-capitalization on chance or of the less
rigorous criteria inherent in the method. Since
Stouffer's technique is a relatively new
development, it has not as yet been subjected to
the test of time and authority. Through many
and varied applications of the method, the reasons
and their ramifications for the improvement of
the Guttman scale may be adequately explained.
- 64 -
I/.eanwhile, still another hypothesis may be
entertained; namely, that the questions one must
use to measure orientation areas contain some
situational, specific elements that have no
particular relation to the underlying variable,
but which do interfere with the subject's response
to the basic dimension. The underlying variables,
on the other hand, are very general and subtle.
A possible conclusion is, therefore, that the
orientation areas under study seem to be
especially amenable to application of the
h-technique due to these characteristics. If
this is the case, our work then indicates that
the H-technique for improving cumulative scales
is a promising new approach to scaling in this
area.
- 65 -
Jfc*-1
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Thurstone, L.L,, "Attitudes Can Be Measured." American Journal of Sociology. 1923, 33: 529-554.
Thurstone, L.L., "The Construction of an Attitude Scale." American Journal of Sociology. 1928, 33: 544-547.~
Thurstone, L.L., "The Theory of Attitude Measurement." Psychological Review. 1929. 36: 222-241.
~=--:^ -::::... aerie*. 1950.
Criteria f:r -.--._-. _i* -.: = _ . _ .
T. ~ ;- -- z
[jei . . _ • - - i i - - - _..-:_: . _ . .
I
nallin, P., "Cultural Contradictions and Sex Role " American Sociological Review. 1950
288-293. " ' ' 15
Hang, C., "Suggested Criteria for Writing Attitude Statements." Journal of Social Psychology 1933, 3; 367-373. ' ***** **y-'
Winch, rf., "Hueristic and Empirical Typologies." American Sociological Review. 1947 13: 63-75. '
st- IS mtervisv'er's name As JJ-^L,
+.m4.<*a -,
r OCCUPATIONAL tJOSTIOiiiUStU
Case number S*J
_round data
e ar. dress' form, or if rural, county *^L^, & . /. <£ . •jtate JU Country''
\. . ■ long have you lived there ? p _years 3- here have you lived the most oart of your.life'
fovoij or if rural, county .^i-K^^i ^s ■ Jtate /T • 3 •
It- .here were you born' ■Jtate A- ^' A ■ <* ■ Country at nearest birthday _^A_yrs.
rital status' i-arried , Single ^_ iligion* Catholic^ Protestant *S
, ilngaped_ Jevish _<Jerish i iQ^^u^.)
- nor at .C fi.t 4. g. ^ . , A^_^-^^; ^t*—~v 9- Have you ever had a summer job outside of your home- yes ^ ,no 10 If yes, -hat kind of job(s)
description of job . location of job .ife^^tA ^ &kfc t-rtrrUV- ' 'fl*-<-*- {xi*-<^ I Ac
•■ x /!»*-&. O^ud. ^^U^A, M ^*4.-L^~U. fr*-<^<
■Jf-*-*-*-**., ii\
U Is your father!
living . 1^ '-foere(to-m or county, state) ^C^-iCU^ \1* ■ uead 'hen (Year) divorced (from your mother) ~ -hen? (year)
12 In what year vfaa your father born? 7"% 8-5 13 'here did he grow up? State 7f lli Is your mother'
' U I Country
,,'^Aa;—c&u. Living >/ ~/here?(toYm or county, state) '-'cad 'hen?(year)
15 In "hat year i:as your mother born'.'' / 9& 3 16 .here did she grow up? State ifss>.* .„* * Country
117 ^o you have a step father or a step mother'*' father " .'hen did. he marry your mother? -•other .hen did she marry your father?
.at brothers who are older than you beginning vith the oldest (if sten put Jl after age)(-rite on back of .sheet if necesrary)
S) age ^_education/«a''^fc>.^t^ic/*'occ. ++-,r*^v married • . loc ^ *-*-/c^>. -
intern over's name H^j^j^-^t
OCCUPATIONAL JJi&TIOKHAIhi;
&- £ »<U*g i
^ase number -f~V
.it. rround data
e addressI fo*m, or if rural, county otate x. »*/*^ 4*U JL, JL Country
- . • long have "rou lived there' &>■
years - re have you lived the most nart of your.life'
i'o-TI, or if rural, county -><S^ew to - 'tate A ■ 3. ■ "
_- here were you born' otate xtejc /T ■ .<? • Country
- ; at nearest birthda1/ > A yrs. :- • irital status ; tarried , Single 7-..eli"ion- Catholic Protestant */ ■ ijor at iC' ^
_£__> iingaged. Jevish @*s>i~L+.)
,no 7- Have you ever had a stunner job outside of your home' yes ^ ,i 10 If yes, --hat kind of job(a)
description of job . Location of job
'
i_ Ly^ 4^^%
...,,, x.
A. __ ■J\- &* -Ad A«-h/ • -" -^
U Is your father1
living t^- where (tern or county, state)_ -Jead -'hen (Year) divorced (.from your mother)"- -hen? (year)
12 In what year was your father bom"' /"*% ^s~ 13 'here did he grow up? State 71 .,?. Country 111 Is your nother'
living S uead
•here? (town or county, state) &? ^0-~A^,J ^C</■ _'hen? (year)_
15 in vhat year was your mother born? / ?J J 16 -here did she grow up? State -fr^ w JO you have a steo father or a ste;
Father. • other"
■„? if**.,. cou"try_ p mother'
Tien did he marry your mother? 'hen did she marry your father?
-st brothers who are older than you beginning with the oldest (if step put 1/ » after ape)(--rite on back of sheet if necesrary) p)age j±_ed\xco.tlon/a*-**.* "i&ZZr'occ. +*-*-r»^r married • loc ^t*^t -
19 List sisters i;ho are older than vou/beginning -dththe oldest ij W md._/v?l ^^ . pec. ^h^J^T^.^ arried^ f loc.
-^
-J List brothers who are younger than you beginning with the oldest a^e _/£_ed. / / *-^.^ ,. Occ. M+ Zo^*^ Lurried loc. 7,
~
21 list
.-•»..—-
sisters who are younger than you beginning with the oldest e - pd._ occ. married loc.
Jto_cori?Lict Questions '°'7 ,'m Soing to describe to you some real life situations in r/hich a choice & ™st be made bet-veen two alternatives, Ihere is no right or irrong ans-'er. ->ome people -;iii choose one alternative, others will choose the other. I would also
Tor you to use your best judgment in telling me what your mother would ■vise in such a situation and what your father would advise in such a situation,
Ci?*6 7nether answers are in terms of real parent or step parent) (Indie
f. aire is a 16 year old high school girl fron a family that is pretty veil exi financially. Although she receives an allowance, she wants to earn some teah-m°ney l?UrinC the summer. Both of her parents see this as an opportunity for •/hihu Claire to assume more responsibility but they disagree on the area in
■mien she needs to develop this trait. One oarent feels that Claire should take cl •nore of the management of the household (planning meals, cooking, shopping, , fnin" UP> etc,) and be paid for it, giving as the reason that after all she ent th"6^ to know tnese things vrhen she was older and married. Her other par- Mro i^ she should Get a job outside the home so she can learn how to take
re of herself in any situation.
Interviewer's name ,'j.j. Ji,. 2L. Case number J~^
c
1- -hich of these views do you agree --ith? Responsibility in the home
^ Responsibility outside the home 2- .hich view wouldJOVX mother emphasize if she -..-ere advising Claire
V Responsibility in the home b
liesponsibility outside the home 3-mich would your father emphasise if he were advising Claire? Responsibility in the hone
\/ Responsibility outside the home
i had a lonely life and had made few friends. After graduating from collet she went right onto get her I .A. derree and got a job teaching hiFh school in a snail town. There she net two girls her own age who were also teachers. The three became good friends, lived together, and vent around with the sere crowd of boys. At the end of a year Jean was offered a much better
lng and norc promising iob at another school $00 miles away. Jean could not decide whether to take this job and risk being lonely and unhappy in order to advance her career or to stay where she had found real security in friendship.
1- "hich would you do if you were Jean? Stick -ith friends T ^ Take better job
2- v:ich would your mother advise Jean to do? y Stick with friends \ Take better job
3- -'hich would your father advise Jean to do? Stick with friends
L/ Take better job
2li- In a certain high school a special committee was appointed by the faculty to revise some of the school rules. This committee voted to establish a ser- ies of changes in the rules which two members of the committee thought would be very unfair. They objected in the meetings and tried to show the basis of their objections but the other members could not be convinced. The two mem- bers agreed that things could not continue as they were but they made different decisions in regard to what action they should take next...One decided to eo alonn with the committee and stop voicing her objections, She thought that after all one person's judgnent could not be relied on that strongly and that she should let the majority opinion rule. The other girl resigned from the comnittee and wrote an article in the student newspaper telling why she disagreed with the committee's policy on rules. She felt that she could not conscionciously continue to be associated with a group whose stand on an im- portant issue she disagreed with so strongly.
1- 'hich of these two girls do you most agree with? -r let majority rule
' .V resign from committee 2- 'hich of these two girls' positions would your mother want you to take •
f* %/ let majority rule ^- resign from committee
3- hich of these two girls' positions would your father want you to take? let majority rule
\/ resign from comnittee 25- ->usan was a business major in college, ^he planned to work as a secretary
w .«.«. ~* lob sue really *J*rgc city. Juring Susan's senior year, however, it was discovered that her IJil had tuborculosis and would have to go to a sanatorium for an indefinite wngth of time. This left Susan's father to care for her younger brother of hn -i?cr father "as financially able to hire someone to care for the house and ™-r little brother, but Susan felt that both her father and her brother needed per a, hone. Susan had to decide \-hether she should give up her ambition to
.joecome a successful business woman with a really interesting and challenging 'jr.1" orr-'cr to help her family, or whether she owed it to herself to go on
■ith her plans since perhaps a good servant would bo just as much help as she vould b° to her father and' brother.
1- If you wore Susan which would you do? stay at home ___£__continue plans
pretend that Susan's family lived ncr.t door to your family... 2- .hat would your fcitiiatK say Susan should do? (mother;
y stay at home _continue plans
r c
i- '.mat would 2'our father say Susan should do? J- - stay at home
_continue plans
L
■ricmsr's nar.c JJ JU £j^^ ft - .
Case number 3M- - try is majoring in Chemistry and is doing excellent norl: in a lab course.
ich test this semester, she has made top grades. In fact, there has been a considerable gap between her grades and the next highest. She has come to feel the resentment of the other girls and is very worried by this situation.
Btfora bctweon two alternatives- Should she continue to work at her too capacity despite the dislike of the other girls because she believes that a -:rson should do her work to the best of her ability. Or should she Icr.'cr her standards to the point of making good grades, but not £Ke best in the class, cecausc it is more important to bo liked and accepted by ones classmates than to alr.*ays work at top capacity*
1- If you were Lary which would you do? ^ do best job
lower standards for friends 2- 'hich would your mother think was more important for a girl like l.iary?
do best iob sy^ lower standards for friends
3- .•hichrwould your father think was more important for a girl likrj Kary? y do best job
lower standards for friends
J
t I
27-Peggy was from a middle-sized town in ilorth Carolina, ^ho had graduated from collepe and carried a college graduate from another state. It happened that he res offered a job in Peggy's home town and a job in a town of about the same size in a neighboring state. The jobs were equal in all respects and they •ere in branch offices of the same company. John left the decision as to which job to take un to Peggy* Peggy looked at it this way: In her home town she and her parents are rather well known and liked. There she would, see her long tine friends frequently and be XKXJCXKHXI: living near her parents. In the other town, out of the state, they would be starting out _completely on their
-., Leading their own life, and making their own place in the community.
1- If you were Peggy vrtiorc would you prefer to live? A \j in home town ^ in another to- n
8* „ .- ••en pretend that Peggy's family lived next door to your family
2- ./here would your mother think leggy ought to live? 0 V in home town
3-T "in another town
jrc would your father think Peggy ought to live? </ in home tcr:m
in another town 25- GTOUD A and group B arc putting up candidates for President of the Student
Sody. Grow, A has nut up two candidates for election, but it has become ap- parent that'the vote of the student body will be split between them thus giv- ing group 3 r.lth only one candidate an advantage. It is also apparent tnat Jane, one of Group A's candidates has no intention of -ithdrawing. Joan the other Groun A candidate, faces this dilemma! Should she withdraw from the race in order to PIVC her group a better chance of winning the election. Or should she stay in the race and hone to ran because she feels she is more qualified for the job than the other candidates?
1- If you were in Joan's position which would you do? i/ withdraw from the race
stay in the race .,, . ,_,. -x *J„„ 2- That would your mother think a girl like Joan should do an this situation
w^"'withdraw from the race
r\
stay in the race 3- lv\t would your father think
___^ja their aw from the race stay in therace
girl like Joan should do in this sit"
*\ * Grouo of girls had roomed on the sane floor at college and were very close {rtends.1 After graduation they all took civil service jobs latteM"JJgncy. ftey nont thru their training period together and wero ^hen sent to a small J* of the wa? town where there was little to do ino girls ■£• tbo best of tt*ngs and enjoyed each other but the town itself was dull. After a while two ?* the giris had a chance to be transferred-each one to » difxercnt fe r^c city. *■ Wp girls make different decisions. The first girl accepts the transfer -«o o.-o girls make different decisions. «» ***«« »~*-^"-*"- ^ . not =ven though it means leaving her close college friends because g£ Joes not like the town she is in. The second refuses the transfer ^c" ^^^C *°^ H't like this location because the more exciting experiences in th© city would
ittlc to her if she wore not able to share them with her friends. 1- -'hich of thcpo girls' decisions do you most agree wiuu
. Wcicccpt transfer
X
"refuse transfer >,„-+'? 2- Tiich of these girls' decisions would your mother think was Pest-
accent transfer refuse transfer .. vx reiuse transicr *.VJ-J v^ct?
3- -hich of these girls' decisions would your father think was DCSX.. \/ accent transfer refuse transfer
%uj&£y- Case ;u-.'i:r ■- <-/
nta had been able to pay for all her college expenses. How uation, Betty was planning to '-ork and save ever-' penny toward
I is problem as she sees it* ->incc she did not have to nork , she should put off her plans for graduate school indefinitely
r extra money to help pay Jane's expenses above tuition...or sine -rk and earn th_ rest of her expenses, Betty should not jeopardise
-: should go right on saving her money for graduate work.
1- rhich pf these alternatives vould you choose if you -'ere Betty? ft V^nolp sister save for graduate school
2- "ihich "v;ould your mother think Betty should do * y/" help sister
save for graduate school
n }- Ihich -ould your father think Betty should do?
yhelp sister save for graduate school
- popular 17 year-old high school girl. She has recently been '---, .-,•■■ o is a very sDU^ht after bov at school. Her vor,
-ting this particular boy because they feel he is irresponsible Dd th - do not think that thoy and Laura -ould really enjoy having him in their hone. Laura asks herslof: Should she stop dating Dick and turn her
. to those bovs whom her parents would like and enjoy too, or should Line dating Dick, believing that what her family thinka doesn t natter
feels about a boy is -"hat should count-
It If you Tore Laura which -/ould you do? p \S stop dating Dick ^- continue to date Tick ^
2- -hat :ould your mother say Laura should do- p y/stop dating Dick ^- continue to date Dick
3- ..hat -.ould your father say Laura Should do*1
A V stoo dating Dick ^ continue to date Dick
-ICE ? 32- -hat do you nlan to be doing next year at this time-
school </ job marriage
33- If all conditions wore ideal, what -ould you consider the perfect occupation?
3I»- That then, is your fantasy job. No* what job do -ou rc^i3^nf-(1^/or' (rite up'on separate sheet and attach. Be sure you ^J^M****
:tors: technical content, location, responsibility ior People, rcsponsi bilif for job, independence, personal contact, prestige Ox joo;
35-Out
Giri LOthor Father
M M &
:rs: technical content, location, rcspo.isxuxxx^y x«i £"£?! by for job, independence, personal contact, prestige Ox joo;
Outside of the fact that the work is inter: sting to JW» £**of the fol- lowing things do you feel are the nost important *?/°,^J?
toY^
0£XcJ job? ..hich docs your mother think you should consxdcr^first•
(Bank in ordor of importance) ' Chancca for adva.acci.icnt ■> the pay 3 tho ppcplo you vould be working with
36- Suppose you were married and had no ^^V^a^vI^pSlomt^ney that his iaco-n. is quite adequate to support ^/g^SX^ to,7ard -,-ork- asidc. Undor these circumstances what would your attitude b- t-orrar
^ l^^ouxdlref^^to work outside and devote your ti* to your hus-
2- £uS£?Srt to work outside the home and devote your tine to making fritcndTahd doing community club '.orK.
3- ould prefer to have a full-time job outside of the hone m ore r to feel that you arc doing something on your own. ..
U- .ould prefer a oart-tinc job which although not as interesting as a full" tine job -.-ould xmr give you s one thing to ao.
•'hich would your mother think was best, •nich wouad your father think was best?
('rite in number) Girl d Kothor I Father^ —r
Case nunber __- Intcrvii/,'-r's name_
BACKGROUND s#SSTI0NS 37- hat cradc in school did your nothor complete? Attended grammar school
■^•Attended high school finished high school Attended coll finished college
Graduate or professional school
J8- .'as your mother cnploycd at a paying job outside of the home before she married
"~71'oS
39- If yes, -,/hat kind of Trork did she do? ______^
5 your moth.r had a full-tiTc naying job outside the home for at least ■o years at any time in the last ten years?
I.s, for _yc ars
:-~ifycs, v»hat kind of job -as it? (full description)
li2- 'fas your mother had a part-time naying job outside of th; homo for at least 2 years at any time in the last ten years? J'.s, for years
-3- If yes, TThat kind of job was it? (full description)
i- To v.-hat community organisations does your mother belong? (mention social, Political, religious, business or professional, community service, etc, as alternatives)
n her club activities -.;ould you say she is ;
_cxtrencly active _ictivc only slightly active inactive
• - 'hat grade in school did your father complete? (check only one) Attended grammar school Attended high school __^_-',inishefl high school ^-/fe^o/cy b*a-*-£S"*f -*■/ s*-4oo/ &J-/U*, J,.& ffr**'- J /• Attondod college &
Finished college - Graduate or professional school
'•'■- 'hat is j'our father's occupation? (get previous occ. if retired) EXACTLI
*>• 'hicli of your parents do you feel understands you the best? /"Other
'o -pfc?*hthcr
w" ■OUCh of "our parents' advice do you usually take? , j -other
5c ,-i K-J'r-thcr
*- ''hich family member speaks most of your having a. career after college?
a %—1^±^^ p -nich family member spcak3 most of your getting married and having a home , J*tor college? /^B /.^ /r/aHLw
;.:ich parent speaks most of your having a career? J other
C-> --, . '^thr-T PJ- /hich parent speak? most of your getting married and having a home? i othjr
_ Jath-.T -> i- nich^brothcr or sister speaks most of your having a career? _fi"tcr (->ut age)
5r-_-c-^?rothcr (Put age) /& •nich brother or sister speaks most of your getting ia. rricd and having a home? —fcsSistor 'rut age) ^2- Brother (put age)
Ur. juestion one_
Suopose that two events were scheduled for the same night at a college. One was a ballet and the other was a lecture entitled ''Morals for Moderns'1. Suppose too that the dancers and the lecturer are both outstanding and that neither the dance program nor the lecture will be repeated
VJ1HCH OF THESE T70 EVENTS "70ULD YCU ATTEND? I would definitely attend the ballet. I would probably attend the ballet,
""I would probably attend the lecture on "Morals for Moderns", I would definitely attend the lecture on "Morals for Moderns".
Now suppose that at the last minute still another event was scheduled for that same night. It was a lecture by one of the most outstanding people in your chosen occupation which you knew would be of helo to you both in your course work and your future occupational plans.
IF YOU HAD TO CHOOSE BET.JSEN GOING TO THE BALLET AND THE LECTURE BY AN OUTSTANDING PERSON IN YOUR FIELD, *fflICH '70ULD YOU ATTEND? I would definitely attend the ballet,
""I would probably attend the ballet, I would probably attend the lecture by an outstanding person in my
chosen occupation, I would definitely attend the lecture by an outstanding person in my
chosen occupation.
IF YOU HAD TO CHOOSE BET-VEEN GO DIG TO THE LECTURE ON "MORALS FOR MODERNS" AND THE LECTURE BY AN OUTSTANDING PERSON IN YOUR FIELD, VHICH 7QULD YOU ATTEND?
would definitely attend the lecture on "Morals for Moderns", would probably attend the lecture on "Morals for Moderns'1,
I "I would probably . "I would probably attend the lecture by an outstanding person in my "chosen occupation, _I would definitely attend the lecture by an outstanding person in ray "chosen occupation.
"uestion two
Two college girls were discussing their reasons for attending a "get-together" to which majors in their department had been invited by the majors in the same department in a near by sirls school, ,
One girl said she was going because she liked to meet and mix with people. She enjoyed talking to them and she just liked social occasions.
The other girl said she was going in order to meet others in her field, bhe wanted to talk "shop" with them and find out how their department differed from her own and perhaps learn something more about job opportunities in her iieia.
IF YOU /ERE GOING TO ATTEND THIS GET-TOGETHER WHICH GIRL'S REASONS FOR GOING WOULD BE MOST LIKE YOUR OWN?
I would definitely be more like the 1st girl who was going because she
Il^oul^p^bably^^ore like the 1st girl who was going because she liked oeing sociable, . „v~
I would probably be more like the 2nd girl who was going because she
^Jc^Sl^defSte'S^Mre like the 2nd girl who was going because she wanted to talk "shop".
A third girl entered the discussion and said that she was going ■* to the 'get-together" because she thought she ought to V^Sd/mixwi?h Seonle,
had really rather not go she thought she should get out and mix with people, especially with those in her own field.
IF YOU HAD TO CHOOSE BET :EEN THE REASONS OF THE= 1st GIRL AND THE 3rd CTRL, • HIGH GIRL'S REASONS FOR GO KG WOULD BE MOST LIKE YOUR 0,/N?
I would definitely be more like the 1st girl who was going because she
^Sl^^bKl^be^ore like the 1st girl who was going because she
_ltuirpr^bablyabelemore like the 3rd girl who was going because although she had really rather not go, she thought she ought to ^ s^iable. I would definitely be more like the 3rd girl who was 8°?^ because 6"
she had really rather not go, she thought she ought to be sociable.
TF YOU HAD TO CHOOSE 3ET.2EJ THE REASONS OF THE 2nd GIRL AND THE XEBBXX 3rd GIRL, 7HICH GIRL'S REASONS FOR GOING lOULD BE .MOST LIKE YOUR O'VN?
I would definitely be more like the 2nd girl who was going because she wanted to talk "shop", I would probably be more like the 2nd girl who was going because she
wanted to talk ''shop". I would probably be more like the 3rd girl who was going because al-
though she had really rather not go, she thought she ought to be sociable, 1 would definitely be more like the 3rd girl who was going because
although she had really rather not go, she thought she ought to be sociable.
fliestion three
'ith finals over and graduation day ahead, two seniors were looking back on their college life and began talking about why they were glad they had been to college, i'ary said she was glad she had been because a college degree and the training back of it are essential for getting a good-paying and interesting job.
The other girl, Jane, said that although a college education might prove useful to her too, looking back on it she was glad she had been to college mainly because she had had such a wonderful time. She said she wouldn't take anything for the just plain fun she had had in school,
IF YOU WSRE LOOKING BACK ON YOUR COLLEGE EXPERIENCE HIICH EXXX10BX GIRL'S IDEAS 70ULD BE MOST LIKE YOUR OWN?
I would "been to job. I would
"been to job. I would
"been to I would
"been to
definitely be more like the 1st girl, frary, who was glad she had college because college training was essential for getting a good
probably be more like the 1st girl, Mary, who was glad she had college because college training was essential for getting a good
probably be more like the 2nd girl, Jane, who was glad she had college because she had had such a wonderful time, definitely be more like the 2nd girl, Jane, who was glad she had college because she had had such a wonderful time.
A third girl, Joan, said that she had a still different reason. She said she was glad she had been to college because it had broadened her in so many ways, She felt it had been one of the richest experiences in her life and had made her grow as a person,
IF YOU HAD TO CHOOSE BETWEEN THE IDEAS OF THE 1st GIRL AND THE 3rd GIRL WHICH YiDULD BE HOST LIKE YOUR OTTO? I would definitely be more like the 1st girl, kaiy, who was glad she
""had been to college because college traininggwas essential for getting a good job. , I would probably be more like the 1st girl, Mary, who was glad she had
""been to college because college training was essential for getting a good job. I would orobably be more like the 3rd girl, Joan, who was glad she had
""been to college because the experience had broadened her and made her frow asr a person,
would definitely be more like the 3rd girl, Joan ....
IF YOU HAD TO CHOOSE BET-VEEN THE IDEAS OF THE 2nd GIRL AMD THE 3rd GIRL "MICH V/OULD BE IDST LUG YOUR CO?
I would definitely be more like the 2nd girl, Jane, who was glad she had ""been to college because she had had such a wonderful time.
. I would probably be more like the 2nd girl, Jane. I would probably be more like the 3rd girl, Joan, who was glad she had
been to college because x* the experience had broadened her and made hor grow as a person. .
I would definitely be more like the 3rd gxrl, Joan.
■Question four -3-
Two college girls are planning to be grammar school teachers but they want to teach for somewhat different reasons, Now you may or may not plan to teach but imagine for a moment that you do.
One girl said! "I want to teach grammar school because young children's per- sonalities can be molded and shaped for better or worse and I want by examine and guidance to heli :ome strong, well adjusted people".
Another gd want to guide children too, but I /ant to teach mainly because I love little children and they love their teachers. It is sc wonder- fully satisfying the way young children respond to you and appreciate every lietle thing you do,"
IF YOU PLANNEDTO TEACH IN GRAMTAR SCHOOL WHICH GIRL'S REASONS YOULD BE MOST LIKE YOUR O'/N?
I would definitely be more like the 1st girl who wanted to mold the per- sonalities of young children,
I would probably be more like the 1st girl who wanted to mold the person- alities of yemg children, I would probably be more like the 2nd girl who loved children and the way
they responded to her, I would definitely be more like the 2nd girl who loved children and the
way they responded to her-,
A third girl who is also planning to teach in grammar school entered the discussion and said: "Education is one of the most necessary and important things in the world today and I want to teach in grammar school because if children don't get a good foundation, a higher education just won't "take" with them,"
IF YOU HAD TO CHOOSE BSTTSEB THE REASONS OF THE 1st GIRL AND THE 3rd GIRL '.HICH "70ULD BE MOST LIKE YOUR 07/1-1?
I would definitely be more like the 1st girl who wanted to mold the per- sonalities of young children,
I would probably be more like the 1st girl who wanted to mold the person- alities of young children,
I would probably be more like the 3rd girl who wanted to give young child- ren a good foundation so a higher education would "take" with them, I would definitely be more like the 3rd girl who wanted to give young
""children a good foundation so a higher education would "take" with them,
IF YOU HAD TO CHOOSE BETTEEN THE REASONS OF THE 2nd GIRL Aiffi THE 3rd GIRL IiICH TJOULD BE MOST LIKE YOUR 0-/N?
I would definitely be more like the 2nd girl who loved children and the way they responded to her. I would probably be more like the 2nd girl who loved children and the
way they responded to her, „ ,n. I would probably be more like the 3rd girl who wanted to give young child- ron a good foundation so a higher education would "take with them. I would definitely be more like the 3rd girl who wanted to give young children a good foundation so a higher education would "take with them.
jjestion five
. Suppose that in the college annual, a little was written under each senior's fiarae describing her main traits or characteristics. Margaret was described in the following way: "She is a girl with high morals and she puts them into oaixy practice." .
Mary, another senior/ was described this way: «7ith her efficiency and resourcefulness she gets things done. She makes honor grades and in going places m her field."
IF YOU 3EOE '..'ERE BEING WRETTBi UP IN THE ANNUAL WHICH MXXKKg GIRL'S TRAITS HAD YCU RATHER HAVEA ATTRIBUTED TO YOU?
I would definitely rather be like fcargaret whom they said had high morals and put them into daily practice. . . morals I would probably rather be like Margaret whom they said had high morals
I _fwoSS P^ooabTrafher bTlike^ry who, they said was efficient and was
^^fdellniw'rit^'be *** ** "h om ** Said -" 9ttU^ "* was going places in her field.
A third girl, Elizabeth was described in a still different way: "She is poised and composed, pleasant to be with and always gracious .
■4l-
IF YOU HAD TO CHOOSE HAD YOU RATHER HAVE THE TRAITS OF l'ffiGARET OR TZABSTH ATTRIBUTED TO YOU? '-^WutM OR
I.would definitely rattier M like Margaret whom they said had gh morals and put :,-.-; j.toto cea
T would probal ■ be like Margaret whom bhey said had high als and pu lce<i
' v-ould wobably rafcl b lizabeth whom they said was poised, racious and pleass ,'ii ..
I would definitely rather be like Elizabeth whom they said was poised, gracious and pleasant to be with.
HAD YOU RATHER HAVE THE TRAITS OF HART OR OF ELIZABETH ATTRIBUTED TO YOU?
I would definitely rather be like Mary whom they said v.'as efficient and was going places in her field.
I vrould probably rather be like Mary whom they said was efficient and was going places in her field, I would probably rather be like Elizabeth whom they said was poised,
gracious and pleasant to be with. I vrould definitely rather be like Elizabeth whom they said was
poised, gracious and pleasant to be with.
"uestion six
Tvro college girls were discussing whether or not t*ey liked to play their favorite games in a spirit of competition
One girl said she did not like to play with a competitive spirit(unless it ras purely a joking one) because she piayed entirely for fun and it vrould ruin the game to have to be thinking about the game and trying to win all the time.
The other girl said she thought an element of serious competition in a game m a £ood thing because it gave her more incentive to play up to the best of her ability and to try to increase her skill,
'THIGH OF THESE GIRL'S IDEAS ARE MOST LIKE YOUR OSN?
I would definitely be more like the 1st girl who does not like to play with a serious competitve spirit because she played entirely for the fun of it.
_I vrould probably be more like the 1st girl who does not like to play with a serious competitive spirit because she played entirely for the fun of it.
I vrould probably be more like the 2nd girl who likes an element of ser- ious competition in a game bedause it made her try to increase her skill,
I vrould definitely be more like the 2nd girl who likes an element of serious competition in a game because it made her try to increase her skil
A third girl entered the discussion and said that she liked an element of serious comoetition in a game because it made her stick to the rules and practice good sportsmanship —you learned to be a good loser as well as a good winner.
ARE YOUR OWN IDEAS ON THIS MORE LIKE THE 1st GIRL'S OR THE 3rd GIRL'S? I vrould definitely be more like the 1st girl who does not like to play
with a serious competitive spirit because she played entirely for the
I would probably be more like the 1st girl who does not like to play with a serious competitive spirit because she played entirely lor ine
IUwo!*d1pr,obably be more like the 3rd girl who liked an element of serious competition because it made her stick to the rules and practice good sportsmanship, ,., . . »*
I would definitely be more like the 3rd girl who liked an element of serious competition because it made her stick to the rules and practice
good sportsmanship, ARE YOUR O'/N IDEAS ON THIS MORE LIKE THE 2nd GIRL'S OR THE 3rd GIRL'S.
I would definitely be more like the 2nd girl "h°.^J^Le"he^skJll°f
__ra Scsyg srarjrtAJgs ass sg ^ comoetition because it made her stick to the rules and practice good
^wouS^nSitely be more like the 3rd girl fj^^f-f^rfctice serious competition because it made her stick to the rules and practice good sportsmanship.
-5- aiflfction seven
Two girls in a dorm were discussing how they felt about the girls on toe hall dropping in for a visit.
One girl said she enjoyed an occasional visit but in general the girls came in ill too often when she wy trying to get some work done and she was afraid she made it pretty plain that she didn't want to be interrupod and have to talk to them.
The second girl said she loved for people to stop by and that she would be worried if the didn't. She said that unless she was really terribly pushed she was never too busy to stop and talk awhile.
■■mCH OF THESE GIRLS' ATTITUDES IS MOST LIKE YOUR CT7N?
I 7/ould definitely be more like the 1st girl who said that the girls came 'in too often when she was trying to get some work done. I would probably be more like the 1st girl who said that the girls came in too often when she was trying to get some work do«e. I would probably be more like the 2nd girl who said she loved for people to stop by and was rarely toobusy to talk I would definitely be more like the 2nd girl who said she loved for peoolc to stop by and was rarely too busy to talk
A third girl entered the discussion and said she didn't do much visiting hersol- but that when somebody stopped by when she was busy she tried not to think of it as a waste of time but as a worthwhile experience.
IS YOUR O'fN ATTITUDE KORE LIKE THE 1st GIRL'S OR THE SX 3rd GIRL'S?
I would definitely be more like the 1st girl vho said that the girls came in too often When she was trying to get some work done. I would probably be more like the 1st girl v/ho said that the girls came in too often whon she was trying to get some work done. I vould orobably be more like the 3rd girl who tried not to *hink of it as a waste of tire but as a worthwhile experience. I would definitely be more like the 3rd girl who tried not to think oi it as a waste of time but as a worthwhile experience.
IS YOUR a'/N ITITUDS TORE LIKE THE 2nd GIRL'S OR THE 3rd GIRL'S? I would definitely be more like the 2nd girl who said she loved for people
to stoo by and was rarely too busy to talk. ^..i. I would orobably be more like the 2nd girl who said she loved for people to stop by and was rarely too busy to talk. I would orobably be more like the 3rd girl who tried not to think of it as a waste of time but as a worthwhile experience. I would definitely be more like the 3rd girl who tried not to think ol xz as a waste of time but as a worthwhile experience.
"jucstion eight
Two girls, both of whon were average students, did not go * ^JJ0"^* oollep during the Thanksgiving holidays. The two girls did different things
^iLlTpent most of her time working on a term paper and doing sons.course reading because she 1ix±aiHixftMixxh]«xxHjA^ knew she would do a better 300 she worked over the holidays. ... m . „r%,,tlj n„+ her life
The other girl soent So holidays doing many things to round out her lile which she didn't have time for when classes were in session, jje -CM so ious literature, caught up on current rffxxxaJc affairs, listened to music ana did other things that interested her,
IF YOU HERE IN THIS SITUATION TOUGH GF THESE GIRLS :OULD YOU BE MORE LIKE? I would definitely be more like the 1st girl who spent her time on her
course work so she could do a better job on }■*• t± n her I would probably be more like the 1st girl who spent her time on
course work so she could do a better job on.it. ± m I would probably be more like the 2nd girl who spent her tim
things to round out hcr life. , h g erit her time doing many I would definitely be more like the 2nd gin wno »p
things to round out her life.
A third girl who was also an average^stutoA-and^o was ^S^UVbST at school spent most of her time just letting down. *»J? t£ k lifc caSy, because movies, browsed around in the reading room and in genera* she felt she really needed a rest from the grind.
-6-
IF YOU HERE IN THIS SITUATION V/DULD YOU BE MORE LIKE THE 1st 0130. OR THE 3rd GIRL? I would definitely be more like the 1st girl who spent her time on
her course v.'ork so she could do a better job on it, I would probably be more like tho 1st girl vino spent her time on ' her course work so she could do a bettor job on it. I would probably be more like the 3rd girl who took life easy because
she felt she really needed a rest from the Grind. I would definitely be more like the 3rd girl who took life easy
because she felt she really needed a rest from the grind,
IF YOU 1ER3 E! THIS SITUATION rKJULB YOU BE VORE LIKE THE 2nd GIRL OR THE 3rd GIRL?
I would definitely be more like the 2nd girl who spent her time doing many things to round out hor life, I would probably be more like tho 2nd girl v/ho spent her time doing
many things to round out her life. I would probably be more liko the 3rd girl who took life easy because
she felt she really needed a rest from the grind. I would definitely be more like the 3rd girl v/ho took life easy because
she felt she really needed a rest from the grind.
yjstion nine
Three college girls wont to Europe one summer. Prices were low enough for all of them to buy a good many artistic objects — pictures, leather work, carvings, etc. The girls differed, however, in their reasons for buying them.
One girl said that although she would keep some of the things, she bought them primarily to give as wedding and Christmas presents.
The second girl said that she would use a fow as girfts to special friends v-hc uould value them as much as she did, but that she had bought them primarily because she loved beautiful things and wanted to own them.
7HICH OF THESE GIRLS' REASONS WOULD BE MOOT LIKE YOUR O./TJ?
I vrould definitely be more like the 1st girl v/ho bought the artistic objects to give as wedding and Christmas presents, I would probably bo more liko the 1st girl v/ho bought the artistic objects to give as wedding and Christmas presents. I would orobably be more like the 2nd girl v/ho bougut the artistic
objects because she loved beautiful things and wanted to own tiiem. I would definitely be more like the 2nd girl who bought ohe artistic
objects because she loved beautiful things and wanted to own them.
The third girl said that sho bought things from the different places she visited in Europe primarily because they would remind her of her various exper- iences on the trip whenever she looked at them,
WOULD YOUR OWN REASONS BE MORE LIKE THE 1st GIRL'S OR THE 3rd GIRLS?
I would definitely be more like the 1st girl who bought the artistic objects to give as wedding and Christmas presents. .-M-M- I would orobably be more like the 1st girl rho bought the artistic objects to give as wedding and Christmas presents. rpmind I would probably be more like the 3rd girl v/ho bought them to remind her of her various experiences on the trip.
S*! 'SSAESSSS* b. „ere like the 3rd girl *e bought the. te reBind her of her various experiences on the trip,
T/OULDY YOUR OWN RSASNS BE MORE LIKE THE 2nd GIRL'S OR THE 3rd GIRL'S?
I would definitely be more like the 2nd girl wh°^y* ^^J^ objects because she loved beautiful things and wanted to o_m them.
I would orobably be more like the 2nd girl who bought the artistic objects because she loved beautiful things and wanted to om them.
I would orobably be more like the 3rd girl v/ho bought them to remz ~"hcr of her various experiences on the trip. ^ ht thpm to remind
I would probably be more like the 3rd girl who bought them to re
|i
ner of her various oxperiences on the trip,
-7-
x stion ten
It was late at night and the bull session was getting serious. Throe college girls' conversation had turnud to a very general subject which you night call their "philosophy of life".
The first girl said: "I think the main thing in life is "adjustment", A •jerson should be well adjusted in life and well balanced. One should not ask for nore than she can have and she should be able to take life as it comes".
The second girl said she didn't agree with this. She said: "If you make adjustment the most important thing you will never do anything creative or achieve anything of importance, I believe that throughout life a person should always set higher and higher goals for herself and strive to attain them, She should take advantage of her opportunities and try to make something of herself.
IHICH OF THESE GIRLS DO YOU MOST AGREE WITH?
I definitely agree with the 1st girl who thinks a person should be 'well adjusted and well balanced, I probably a^irce with the 1st girl who thinks a person should be well adjusted and well balanced. I probably agree with the 2nd girl who thinks a person should always set
higher and higher goals for herself and strive to attain them. I definitely agree with the 2nd girl who thinks a person 3hculd always
set hfegher and higher goals for herself and strive to attain them.
The third girl said she did not agree rath cither of the others. She saidJ T think too much emphasis is put on striving for this and that and adjusting to life. To me life'was put here to be enjoyed and appreciated. One should got pleasure out of living, not work at it. Life is so short and so few people really appreciate its offerings."
DO YOU AGREE MORE 7XXH THE 1st GIRL OR TIE 3rd GIRL?
I definitely agree with the 1st girl who thinks a person should be roll
f ^ebablTa^^S^ist girl who thinks a person should be well
_fj5bSirWt*Sl5^ Cirl who thinks life was put here to be
_T8SL%/%£?Sth'the 3rd girl who thinks life was put here to be enjoyed and appreciated,
DO YOU AGREE MORE IX WITH THE 2nd GIRL OR THE 3rd GIRL?
_I definitely agree with the 2nd ^^ ^^^^^^^^'^
_iiS8S a«h tftflffSf&l liTe was put here to be
_rffiniSlaS?LCXwi?2,the 3rd girl who thinks life was put here to be enjoyed and appreciated.
&
•Jdc*e-V*-/T=. ^^
_1 _
Interviewer's namc_
ISTIONS
1_ Hone address: Town, or if rural, county ;tate _or country if other than b'..'J.
2- here have you lived the most part of your life? Tornij or if rural, county State _cr country if other than U.o.
tt last birthdayj years
It-Iferital status: married j single j engaged .
ligious preference: Catholic Jewish . rotestant YJhat denomination?_
6- • a jcr at TC«
7- Is your father: Living 'There? (town or county, state) Dead "hen? (year) Divorced from your mother .Tien? (year)
3- Is vour mother: Living | lie re? (tovn or county, state)_
id hen? (year)
Case no
- lease list the ages of your sisters, beginning with the oldest (living)
none
10-RLoase list the ages of your brothers, beginning with the oldest (living)
none
11- Mother's education: attended grammar school attended high school finished high school
_attendcd college or business or trade school after high school college graduate graduate or professional school
12- Has your mother had a full-time paying job outside of the home for at least two years at any time in the last ten years?
_ycs, for
no years
- If she did have a job, tell exactly what kind of job? Where? Doing exactly what? 13- T*
-2- Intervicv.'cr's initials Case no
Hi- C-ivc the names of the three clubs or organizations that your mother is most active in-
VL Ho-: active is she in these clubs or organizations? extremely active very active
"""—moderately active_ ' only slightly actiie
15- Father's education: attended grammar school
""""""attended high school finished high school
attended college or business or trade school after high school """""^college graduate
graduate or professional school
17- hat is 7°ur father's occupation? Please describe in detail. If he does more than one' thins tell about each job and then underline mo one from which he derives the most yearly income.
GO ON TO THE HEXT PAGI i
1_
Interviewer's initials Case no
The following questions Tfill consist of descriptions of some real life situations in which a choice most be made between two alternatives. There are no right or wrong answers* Some t>eoole will choose one alternative and other people will choose the other. (Please read all of the question before checking and make sure you check where you mo to check)
an
is a senior and a physics major in college. She has done outstand- work in that field and plans to go on to graduate school. Her family is
financially able to send her to any school she chooses, Anne wants very much to go to a large university located more than 1000 miles from her hone,
ause it has the best physics department in the country and is the only ce that offers the particular courses she wants. Her mother, however,
is in poor health and Anne's father has told her that her mother would rest much easier and be happier if Anne went to a nearby university for her
luate work. Anne debates:
Should she go to the far array university in order to take advantage of the best training available and to get the particular courses she wants?
Or should she go to a nearby university in order to have her mother rest easier and be happier?
3RE IN ANNE'S SITUATION THIGH TOUID YOU DO?
I would definitely go to the far away university I would probably go to the far away university
would probably go to a nearby university would definitely go to a nearby university
2- Two girls had roomed together in college and were very close fricnas. tor graduation they took civil service jobs in the same agency and were
sent to a small out of the way town where nothing of interest was going on. The girls made the best of things and enjoyed each other but the town itscil ras dull, Thev both applied for a transfer but only one of the girl s applications went through. She has a chance to fill the only vacancy in an office loc-ted in a city some distance away. Knowing that it would be highly unlikely that her friend could got transferred to this same office, she wonders what to do?
Should she accept the transfer and go to the city where she will have many more cultural and recreational opportunities, even thougn it mean, leaving her friend behind?
Cr should she refuse the transfer out of consideration for her friend, whom she does not want to leave stranded m this dull town, and^hope that eventually both of them can be transferred to anotner place together.
IF YOU IER3 Ii! THIS SITUATION V/HICH TCULO YOU DO?
I would definitely accept the transfer and go to the city 1 would probably accept the transfer and go to ttie oxg
—I would Probably refuse the transfer and stay on in «« ™wn ~I would definitely refuse the transfer and stay on in the town
I
-It- Initials Case no
tty'8 parents had_been able to pay for all her college e:cpenscs. Now after graduation, Petty is planning to work and save ever;' penny toward putting herself through Graduate school. Betty'8 younger sister, Jane, is going to enter college in the fall, but the family has suffered a serious financial set-back and can only pay for Jane's tuition and nothing else,
- is faced with this problem as she sees it:
Since she did not have to work while at college, she should put off her plans for graduate school indefinitely arid send hi_r extra money to help pay Jane's expenses above tuition,
Cr, since Jane can work and earn her expenses above tuition, Betty should not jeopardize her mm career, and should go right on saving
r money for graduate work.
. r- JETTY'S SITUATION VJHICH 'TOULD YOU DO?
I would definitely send the money to Jane I would orobably send the money to Jane
—I would nrobably save the money for graduate school I vould definitely save the money for graduate school
garet is a math major and makes top grades in her class. Two of her friends who live dorm the hall are also majoring in math. On the night before the final exam they come in and ask her to explain some complex new material they had been given toward the end of the semester. They say they
n't worried much about it before because they thought they could figure it out tonight, but they can't, and they are afraid they will not do veil 0:1 the exam if they don't master it. How Kargaret has been studying hard all term and hoecs to make an "A" in the course. She is not planning to co over the nor.' material tonight because she had known it was difficult mid had worked hard to learn it earlier. Instead, she is planning to review the first Dart of the course and then go to bed early so she will be fresh for the exam. She knows that it will take several hours or more to exolam the new material to her friends. 3he hesitates before answering them and thinks:
Should she give up her ovm study plans and devote several hours to explaining the material she has already mastered to her friends so they won't fall do:,-n on the exam?
Or should she keen on with her own study plans and toll her friends that although she would have heloed them earlier she just can't help them tonight; She would do this because she feels she should not endnneor her own chances for doing well just because her friends dido t ao their studying early enough.
I? YOU THE DJ MARGARET'S SITUATION WHICH v/OULD YOU DO?
I vould definitely help my friends I would probably help my friends I would probably go on with my own study plans I would definitely go on with riy own study plans
I
-5- Initials Caso no
5- Susan is a business major in college. She hopes to get a job in a large office and work up to a oosition as private secretary to a big busi- nessman. 3usan is from a small tov/n and although she can got a job at homo sho kno:.rs that the kind of job she roally r.'ants can only be found in a city. fA the end of Susan's senior year, it is found that her mother has tuber- culosis and ..111 have to go to a Janatoriurn for an indefinite length of tine. This vri.ll loavo Susan's father to care for the house and her little brother of 12. Her father is financially able to hire someone to care for the house and her little brother, but Susan feels that both her father and her brother need her at homo. Susan has to decide:
'Ihothor she should give up her ambition to become a private secretary to a big businessman and stay at home in order to help her family.
Or whether she ov/cs it to herself to go on with her plans since perhaps a good servant vrould be just as much help as she would be to her father and brother.
IF YOU MaS IN SUSAN'S SITUATION ..HIGH 70UID YOU DO?
I would definitely stay at home I vould probably stay at home
~ I would probably go on to the city I would definitely go on to the city
py is majoring in chemistry and is doing excellent work in a lab course. In fact, she'docs so well that there is a considerable gap botwoen her grades and the next highest, and this means that she always get3 the only "A" in the class* She has come to feel the resentment of her friends in the class who feel that they could make "A's" too if she weren't so far out in front. She is very worried by this situation .and wavers between two alternatives:
Should she continue to "crk uo to her top capacity even though it bo hurting her friends' chances for getting "A's" because she
believes that a person should do her work up to the best of her ability.
Or should she lower her standards a little and not make such outstanding grades because sho believes that consideration for one's friends is more important than always rorking at top capacity.
IF YOU -/ERE T ' I ART'3 SITUATION WHICH flDULD YOU DO?
I would definitely continue to work at top capacity 1 would probably continue to work at top capacity 1 would Probably lover my standards a little_
"I would definitely lower my standards a little
-6- Initiols Case no
Frances and Join arc seniors in college. They arc both planning to work several years before they get married. The two girls have different
30ns, however, Tor planning to work:
Fr-mcos wants to work because she is looking forward to a fe:1 vcrs of being independent and on her own. She feels that she had rath r not mari"/ until she has had the experience of doing something suc- cessfully In her own right.
Joan does not especially -rant to work before she gets married, but she* plans to do so because she feels she owes it to her parents. Her parents feel that since they have sent her through college to prepare her for a job that she should work at least a few years to utilize her training.
17 YOU TORE PLANNING TO ".'ORK SEVERAL YEARS BEFORE GETTING KARRIS), THIGH GIRL'S REASONS FOR FORKING ./OULD BE LORE LIKE YOUR C"..T
I would want to work definitely for the exoerience of doing something successfully in my own right I would -.'ant to work probably for the experience of doing something successfully in my own right I would want to work probably to satisfy my parents
1 --ould want to work definitely to satisfy ray parents
Two colicpe professors' wives both have 10 and 12 year old children and also have part time jobs outside of the home. They have different
sons, however, for working:
Mrs, Jones says that the, only reason she is working is to supplement the family income. 3hc says that she does not like to work and that she had much rather spend her time taking care of her children, if she did not feel that the family needed the money she earned she would gl-dly stop working.
Mrs. Brown savs that she is also working because the family needs the income, but that actually this has given her the °PP°^it/ to do what she prefers to do anyway. 3hc says that she had rather vork than stay at home with the children till the tine.
: H! THIS SITUATION, V/HICH T7IWS REASONS FOR WORKING .'OULD EE .ORELIKE YCUR CMJTC
I -ould definitely agree with Mrs. Jones who says the only reason she is working is to supplement the family income.
fwou?d proiacly agree 3th Irs Jones who says the onlyreason shp is working is to supplement the family income. „«-,-
I would Soiably agree with Irs. Brown who says that the family's needing the extra income has given her the opportunity to do
what she prefers to do anyway. . .. I would definitely agree with >rs Brown wao says that• J£e
family's needing the extra income has given her the oppox J to do what she prefers to do anyway.
j
-7- Initials Case no
Two married vomen whose children arc all in high school have been forking as secretaries for about a year. They both like their jobs very ruch, 'ith the money they are paid they buy clothes for themselves and
'■- children and employ someone to do their houscvork for them. Their husb?nds, hovev.:,r, object to this arrangement because they think the mothers should be at home at lunch time and in the afternoons when the children come in from school. They think the mothers should give up their jobs because they ought to be at home at these times. They leave
final decision up to the mothers:
One mother decides to give up her job as her husband rashes (cve.i though she doesn't want to) so that she can always be at home whon the children come in.
The other mother points out to her husband that the children are beinP "ell looked after, that she sees them at supper and at ni^ht and that therefore, since she likes •rorkir.g, she intends to continue at her job.
IF YOU "TERE IN THIS SITUATION tfHICH V/0U1D YOU DO?
I vould definitely give up the job J "ould probably give up the job I vould probably continue at the job
I vould definitely continue at the job
10- Jccn's husband is in the insurance business and since their marrir.se . has boen helping him with his paper vrofk at the office. But ^an had
in art at college and now she has her big chance. She is offered ob designing book jackets for a publishing company in the city v*ero
she had worked at a less interesting job before she was married, oho .-ants very much to take this job because it is work She enjoys ana has b-on trained for and her husband's office work is tedious aid ^interesting.
msband, however, would like for her to continue helping him bccausc he feels that she lias learned the ropes and has the best ^crcsts of the business at heart. lie doesn't want to have to train a rne.; assistant and thinks that an "outsider" would never be as conscientious MJean. He admits that strictly financially they would come out about even either way. He leaves the final decision up to Jean, who debases.
Should she take the designing job because it is ™rk that shc especially likes and that vould give her a greater sen,e of personal accorpli3hr. ;nt ?
Or should she refuse the designing job and continue to help her husband since that would make things easier A or mm.
IF YOU ;/ER3 LI JEAN'S SITUATION THICH '7D0LD YOU DO?
I would definitely take the designing job 1 vould probably take the designing job I vould probably continue helping my husband
-. .,'■, x.!_..„ helping my husband "I vould definitely continue
-G- Intervicvrar's initials Case no.
11- hrs. X is marriod and has two children beginning high school. After several years of serving on the local, and state executive boards of the AAU"/ (Aicrican A3sn. of University 7omon) she has now boon aOpointod to the national executive committee of this organisation.
Is very proud of having worked her way up to this position and wants to recent it. She is worried, ho-ever> over whether sic should take on a -job that -'ould require the major ocrtion of h and nocessitrte frequent absenses from home since she has her two high school a children to think about. She is financially ablo to hire a servant but she rs«
Jhou.1d she accept the position and hire a servant to relieve her ' some of her home duties because she fools that she should pursue
the --or!' that she is most interested in .and haa shown herself to K superior in?
Or should she refuse the position (cv,.n though she would like to have it) because she feels she owes it to her husband and children to devote the major portion of her time to then?
EOT "./HIE III KSS. X'S SITUATION TiIICH 70ULD YOU DO?
1 would definitely accept the position I would probably accept the position I would probably refuse the position
"I would definitely refuse the position
12- I rs X • akes up vdth a cold. Her husband had been planning for them to "o on a fishing trip together that day. She docs not like to fish and she would like to stay at home and get rid of her cold. Her husband, how- ever, although he would understand, would be very disappointed if she didn t ro, for he enjoys taking her on his infrequent fishing trips so much. Mrs, X debates s
Should she go with him in order not to disappoint him even at the risk of getting a worse cold?
Or should she stay at home and take care of herself and plan to go with him on his next trip?
IF YOU fERE IN mZ, X's SITUATION WHICH TOOLD YOU -00?
I -rould definitely go with hlffl I rould probably go with him ~~~I would probably stay at home
I -.-ould definitely stav at home
HOT THESE KEXT qJESTIONS hILI BE A LOTUS M)T BUT THHffl CAN STILL E3 NO RIGHT QU FffiOMG I
-0_ In it i-.Is Case no
Supoosc that two event3 arc scheduled for the sane hours at the college, f-np is a party given by your dorm for the girls in another dorm and the other is a lecture by a "..-ell known parson in your field.
(U «AD TO CHOOSE BBHSM THESE EVBtJTS, YrilCH VfOULD YOU ATT31ID?
I vrould definitely attend the dorm party 1 vrould probably attend the dorm party ■ "I would probably attend the lecture 1 would definitely attend the lecture
Suppose that in the college annual a little is -.-ritton about each of the graduating seniors.
■ arv is described this way: "V.'ith her efficiency and resourcefulness she gets things done. She makes honor grades and is going places m her field."
Jane, another senior, is described this -.'ay: "She is poised and charm- .1 always pleasant to be with."
-.HIGH 0? THESE GIRLS HAD YOU RATH31 2Z LIKE?
I had definitely rather be lite 1-ary who is going places in her
fhad'probably rather be like Mary vtoo is going places in her field. 1 had probably rather be like Jane v.-ho is always pleasant to be >ath. 1 had definitely rather be like Jane who is always pleasant to
"be with.
rith finals over ?nd graduation day ahead, two seniors are looking back " ,. theiJ cel]?S life aS begin talking about why they are glad they came
to coll'.
life.
The other girl says she is glad she c^o to collie because of the won- derful friendships she has made and the good times she ana nei have had together.
I? YOU 7ERE LOOKING BACK OU YOUR COLLIE LIFE THJII GIRL "101113 YOU 1 OST .IT!!?
I vrould definitely agree with the first girl who is glad she came to college because she learned so much _ I would probably agree with the first girl ./ho is glad she came college because she learned so much t I vrould probably agree with the second girl ./ho is glad she erne
-college Lcaus/of the f-Jg^'SSfSl *>**•* she came I would definitely agree with the second gtrA w L VES£'taSS S tne^nderfui friendships she rn.de
-10- Intervie-.rer's initials Case no
Tuo college girls arc planning to teach in elementiry school, but it to teach for somewhat different reasons.
One girl Bays* "I want to teach in elementary school because I love little children and they love their teachers. It is so wonderfully satisfying the way they respond to you and appreciate every little
ing you do.1'
The other ''irl sayss "I want to teach in elementary school because education is a vital force in the vrorld today and I want to be in on the ground floor. If children aren't taught to think early in the game a higher education just won't 'take1 with thein."
TT TOT ^R3 PLA1 IBB TO TEACH IM ELEMENTARY SCHOOL \HICH GIRL'S R &CH TOULD YOU MOST AGREE TTITH?
I -rould definitely agree with the first girl who '.-rants to teach because she loves little children and the ray they respond to
I wouldeSobably agree with the first girl irho -..'ants to teach because she loves little children and the way they respona to
IhSullCDroeaDly agree with the second girl who wants to teach because she believes children should be trained to think early
i^ould^dSinitcly agree with the second girl who wants to teach because she believes children should be trained to think early
in the game
« Two college "iris pre discussing their reasons for attending a '■ -et-to.ethS" to which majors in their department have been Invited by
the same department in a nearby girls' school.
Sfi? B\»«C!SA
,SS srw ass.
Ih, other cirl Ufjfg" BjttWlS SfCthS dSLnt SSorl^^roi^'p^n^0.^^ noro about 3oo opportunities in her field.
IF YCU' ma GOMJ ro THIS GET-TOGETHER -THICH GIRL* REASONS FOR GOLIG
•.GULD YOU 1,'OiT AGREE ".TTH?
I would definitely agree with the first girl who is going because she likes being sociable. ± ± because
I vrould orobably agree with the first girl .mo b
she likes being sociable. . ± going in order I -rould probably agree with the secona girl vno is b
to talk "shop". sreond "irl who is going in I vrould definitely agree with the secona gir*
order to talk "shop".
-11- Intc rv icrrc r' 3 init ial s Case no
7-
T--o college girls are planning to be nurses in a large hospital. ■PV, „ have somewhat different reasons, however, for choosing this occupation. (5 you probably do not plan to be a nurse, but imagine for the moment
t you do) One eirl --ants to be a nurse because she thinks she would enjoy her relationship with her patients. She feels that since nurses are the most important people in the lives of hospitalized patients that rmrscfl are in - position to do so much to make them hanpy and content and the patients in turn are so appreciative of understanding and attentive nurses.
The other girl -'ants to be a nurse because she is interested in the medical field. She wrnts to be in on the discussion of cases, watch orations and in general participate as much as possible in the more strictly medical and technical aspects of her job.
TF YOU fANTED TO BE A NURSE, 'WHICH GIRL'S REASONS FOR CHOOSTCG THIS OCCUPATION fOULD YOU MOST A0B3E WITH?
I Wuld definitely agree vrith the first girl who thinks she would
"YttfyagTSS S£ S fiKJ* .ho thinks she would ""?S£i£S?S2 5S S SSftlg fo is interested in
-^STaSaS^^-WS » is interested in the more strictly medical aspects of the iield
Two "iris in a dorn .are discussing ho* they feel about the girls on the hall dropping in to visit with them.
One Sirl says that she enjoys these visits up to a point,but that sometimes tL girls come in W^J^Y%^%£*m
to work.
The oth« girl .ay. «»t^^SSl^JS^^VS^
girls on the hall who stop by.
IP YOU .ERE IN THIS DISCUSSION 3HKH GIRL WOULD YOU MOST AGREE ,/IPH? some-
"Then the girls come in she can't help being eager small talk and get back to "?;*. irl who says it -ould be
-I ^dS inSd^shfwas'So bu^lhS she couldn't enjoy
WSJ deSnSly afree with the second girl who sy. it^ to "a rare day indeed if she WAS so Uutf » » « sharing some small talk
-12- Intc rvicrre r' a init i al s Case no
■v college ^.irls r;ct into a discussion about why they like people.
One girl 8oya sne li^08 P©©plG because she likes to try to figure them out analyze thorn. She "says that you can learn a lot from people too, that you can never Ret in books.
The otter girl seys that she doesn't have a "reason" Tor liking poople, ghc V ..:, She sa,rs she just enjoys people without wanting to analyzo them or learn from them.
I? YOU 7IERE IK rHIS DISCUSSION, WHICH 0BL TTOULD YOU M03T A0R3B riTHV
T. would definitely agree rath the first girl vrho likes people be- cause oho likes to try to analyze th^m and learn fron the
T ,rould nrobably agree with the. first r.irl who likes people occav.se she likes to try to analyze their, and l^arn fra
1 r-ou'a nrobably agroe rath the second girl-.'ho doesn't have a reason for liking people, she just onjovs them
1 -ould definitely agree with the second girl who doesn t have a reason for liking people, she just enjoys them
iw, -iris are olanning to get lobs as technicians in a large lab where thev wiS b" viking ai'cside of but not directly with other people, They Sgin to talk abcAGthc other girls who will also be working there.
n™ sirl sars she hooes she likes the otter girls, She says she would
SfiEarAwe awtr?cop13 she " a groat deal to her hov: she felt about the other gxrls.
I? YOU -« TUm* TO BE A LAB TECHlIICIAi!, /HIGH GIRL'S ATTITUDE !MU> YOU ;ooT &GREE .Tim
I would definitely agree rath the first girl.*hosays she would hot be happy at her job unless she really liked the JthwgftJ^
I would probably agree rath the first girl wnc>*<*?
be happy1 at her job ^"^seSi Si 25 ^ays tha? as long
—LTTlSffffi SPtt SJS'-S'SS^i great^eal to her ho,
f^js&s; ss Sti'sar'fys Si «*?.£■ as she liked her work it "ould not matter a grea* she felt about the other girls
-13- Interviowcr' s initials Case no
Two Kirls are planning to go to Europe next summer. They have somc- l0" *at different reasons, however, for wanting to go.
One girl say3 she Hants to go to Europe in order to learn about prc- ■«nt conditions over there and to find out more about Europe in -enoral. She savs that traveling is one of the best learning exper- iences anyone could have.
The other girl soys she intends to learn fro,,! her trio too, but that traveling for her rould mean mainly pleasure, ohc wants to meet some of the peopDe and just drink it all in,
p YOU TSRE PiAMUHO TO GO TO EUROPE WHICH GIRL'S BEASOHS FOR rANTHJQ TO GO VOULD YOU K.3T AQREE .ITH?
I iTOuld definitely agree with the first girl -.-ho wants to go to 3urS» to find out about present conditions over there and to
learn mere about Europe in general I Sad WObably agree with the first girl rfco •.-.'ants to go to £ureS to find out about present conditions over there and to
learn no re about Europe in general «..*«,.»*« T SH nrobablv agree with the second girl v,ho wants to go to
* "° -P "^; tn l^rn but mainly because she would enjoy it, TUr-ou?dnieSnUoi? agreS vfth the 'second girl who rants to go
—to 'SSooe La orde? S learn but mainly because she would enjoy It
* .iidr^^^^ » *' One girl says: ?en 1 think ^ vhat^ant in^ildrenj thank
J^TSFS^^ 2S they are po-.-
The other girl says: ., want a couple office kids £« ~»-J chcorful and make US happy. J don ^h nlc cn_ ^ gc
a°*S SKfffi^^dSi^ iy children to friss out on it."
IF YOU -mz w THIS Discussion «* OIRL ;OULD YCU MOST AGREE ran i*v thr> first Pirl who wants her children
T v,ould definitely agree with the first gwx to learn the neaning of d^cipline B hQJ. childrcn
I would probably agree with the first gin
"^&a£^"^££Sg««•,ho ronts hcr chl1 ron I would definitely agr«« ..*•» --",,■
"to get a hick out of things in childhood
5 -1U-
Intc rvic. :cr' s initial s Case no
It is late at night and the conversation is getting serious. I-o *2~ in—a airl-?' conversation turns to a veiy general subject vMch you migh t
cSl their "Philosophy of life"
One eirl Bays* "I believe that throughout life a person should al set hifher'and higher goals for herself and strive to attain then. She should take advantage of her opportunities and try to make some- thing of herself."
Thn other "irl says: "I think too much emphasis is put on striving for °OP1S.
J To no life -..rs put here to he enjoyed and appreciated. oi ihould get pleasure out" of living, not vork at it. Life is so short and so few people really appreciate its offerings."
I7 YOU •;ER3 Li THIS DISCUSSION MICH GIRL :/DULD YOU MOST AGP.EE V.TTH?
T -ould definitely agree with the first girl v;ho thinks a person shoSd always set higher and higher goals for herself and strive
T^uld^robably agree With the first girl who thinks a person should alv'ys set higher and higher goals for herself and strive
I^Sf orobably agree with the second girl *hO thinks life was
^r^^^^^^^t^ girl -o thinks life nas put here to be enjoyed and appreciated.
(Please choc,- to see if you have answered all the questions up to here)
:F YOU .III, GIVE THIS BACK TO THE INTERVIEW, SHE ,TU ASK YOU A IE/ iTIOKS.
-15- Lntorvicwcr' s init ill s Case no
r-iTIC:-., TO B3 ASKED BY THE B1TERVIE'..,ER (Instructions to interviewer ire in parentheses)
1_ lh.it arc the three clubs or organizations on campus that you devote the most tine to? jo ,rou hold on office in any of these clubs? If so, what office? Approximately how many hours a week do you devote to each of these organizations'
of club or organization Office held if any
Appro::, hrs. per v
KG.' HERE ARE SOI E JJE3TIDNS ABOUT YOUR FUTURE PLANS — FIRST A RATHER 0EN3UL OIJE (Phrase the following question exactly as printed here)
2- Trv to think of all the thing3 you hope to do in life. Now Ylhat is the one thing you hope to do that would bring you the greatest sense of self satisfaction
(Record her answer word for word, putting probes in parentheses)
Do you feel that doing this rrould be enough to bring you a complete sense of self satisfaction? (If she says "no", ask:) \hat else?
Do you feel that doing these two things would be enough to bring you complete self satisfaction? (If she says "no", askO "/hat else?
2 07 THESE NEXT JJESTIONS 'AY COVER THINGS YOU HAVE ALREADY SAID, BUT IB "Al'T TO AJK YOU ABOUT THEti SK3CIPICALLT. 3- Supnosc you were married and had no children. You and your husband agree that
his income is adequate to support you and -ven to put some money aside. Under these circumstances, which of the following activities, besides house .orK, had you rather devote most of your time to: (Check only one;
1 part time job outside of the home 2 full time job outside of the home 3 community club work and/or church work u "an active social life 5 doing things at hone that especially interest me
(If she chooses the last one, askO .hat sort of things?
-16- Intcrviowor'3 initials Caao no
K.Tf rll conditions vcrc idoal, exactly vrtiat occupation vrould you really like to hr.vo? (if she says "mother" or "houscrdfo" record, and then ask, "Besides this do vou have any nonoy making .job in mind that you would re-11/ like lo have?")
ell that is the job you would like if all conditions •■ere ideal, nov; what occupation arc you realistically hoeing for?
(if she says "mother" or "house..-ifc" record, then ask for money making job)
st her to be as specific as Possible)
(If the first job mentioned is different from the second job, ask:) Ihy don't you expect tc have the first job you mentioned?
(record ansver v.-ord for --ord, if only one reason is r;ivcn ask for others)
- ■ -ssume that you arc Going to get married and are going to hive children. assumi fat you r.-ould not absolutely have to vcrk at any time in order
to help support the family. Now toll re at which of the fcllo-dng tines you Uld like to have a full time paying job outside of the hone.
(Check as many times as necessary)
after you arc married and before you have children ""after your children arc old enough to go to school
after your children got in high school """"after your children leave home for college, marriage, or jobs
"don't want a full time job at any time after marriage
6-About hot: many children do ?/ou think you ••ould like t o have?
7-Could you bell mo what your main reasons for having children -.-ould be?
8-ifoK this is che last question. As you think back over this questionnaire which one of your parents do you feel your ideas .and attitudes are mest li.e.
(Try to get her to decide bctirccn mother and father)
mother "father ~ne ither "both
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