SWOT Strengths Weaknesses Formidable competitive advantages through horizontal and vertical integration Ecosystem High average selling prices (ASPs) in an industry characterized by declining ASPs Significant growth rates and cash flows High dependence on iPhone and iPad product lines Market share in music streaming vs. itunes purchases. Opportunities Threats Diversification of products Apple Pay provides robust growth opportunityPositive outlook for smartphone and tablet markets Rising adoption of Apple products in the enterprise market Smart wearable devices market Operating in complex and challenging environment could impact market position Premium pricing could limit growth in emerging markets Smartphone subsidy cuts could impact shipments