Apple, product mix

Presented By:-

Mustahid Ali

Suraj Chute

FOUNDATION OF APPLE

• Steve Jobs and Steve Wozniak laid the foundation of APPLE COMPUTERS INC. on April 1,1976 to sell the Apple 1 (personal computer kit)

NAME AND LOGO

• The name was taken by Steve Jobs.

• The first Apple logo was designed by Ron Wayne, co-founder of Apple Computer. It was rather a picture than a logo. It showed Sir Isaac Newton sitting beneath the famous Apple tree thinking about gravity.

NAME AND LOGO

• In 1977 Jobs asked the art designer Rob Janoff to design the new Apple logo. The new logo had a simple shape of an Apple, bitten into, with the colors of the rainbow in the wrong order.

• In 1997, Steve Jobs decided to drop the multi-colored Apple logo and replace it by a solid-colored logo. The first Apple computers to feature the new logo were the new PowerBook G3s in 1998

THE EVOLUTION OF A BRAND

1977 1997 20061975 2013

VISION STATEMENT "Man is the creator of change in this world. As such

he should be above systems and structures, and not subordinate to them."

"Apple is committed to bringing the best personal computing

experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings”

MISSION STATEMENT

Best Known Products

Hardware line: Macintosh line of personal computers iPod portable media players iPhone

Software products: Mac OS X operating system iTunes media browser iLife – iMovie, iTunes, iPhoto Final Cut Studio – video editing

8

Apple

Software

I tune

I photo

I movie

I-Pad

I- pad 1

I- pad 2

I-Pod

I pod shuffle

Ipod nano

Ipod touch

Ipod classic

Iphone 3g

Iphone 4

I-Phone

Iphone

Mac

Mac book air

Mac book pro

Mac mini

I mac

Mac pro

I- pad mini

I- pad air

Iphone 5

Iphone 5s

Iphone- 4s I cloud

Grage band

I work

PRODUCT

LINE

PRODUCT WIDTH

Product Line Depth

I PHONE I PAD MAC BOOK

I PHONE 3G, 8 GB I PAD AIR, 16 GB MacBook Pro (15")

I PHONE 3G, 16 GB

I PAD AIR, 32 GB MacBook Pro (17")

I PHONE 5S 32 GB I PAD MINI 7 INCH Mac OS X Leopard (10.5)

I PHONE 5S 64 GB I PAD MINI 10.1 INCH

MacBook Pro (3rd gen) (Late 2013)

PRODUCT

DEPTH

THANK YOU