Apple or Android? What you need to know.

or

Apple or Android

Until recently – easy answer – Apple

Now more complicated: consider

Market factors• Geographic target market preferences• Demographic target market preferences• Competitive opportunity• Business models

Development factors• Operating system fragmentation• Device fragmentation

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Geographical market, example US

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Demographic market

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• Apple users spend more in the App Store than Android users spend in Google Play

Equates to approx $1b

Demographic market

• Parents buying inexpensive Android devices for their kids

• Android hardware now in some cases superior to Apple’s – Samsung Galaxy S4 & S5, Google Nexus 5, Moto X, HTC One

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Competitive advantage

• Google Play can offer green pastures compared to App Store

• Shifty Jelly – local Melbourne development house

• Built one of the first Australian weather apps for iOS – Pocket

Weather

• Identified lack of any Pod casting app for Android (at a time,

when Apple had produced its own)

• Gap in the market allowed them to launch a successful and

profitable app

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Business model

• Paid apps are almost extinct on Google Play

92%Freemium

4%Paid 4%

Paidw/ IAP

98%Freemium

1%Paid

1%Paid

w/ IAP

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Operating system fragmentation - Apple

• Rapid and massive user adoption of latest version

February 2014

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Operating system fragmentation - Android

• Slow user adoption and manufacturer availability of latest version

February 2014

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Device fragmentation - Apple

Non-Retina Retina Retina “Tall”

iPhone

iPad

Device fragmentation - Android

LDPI MDPI HDPI XHDPI XXHDPI

Small

Normal

Large

X-large

TVDPI

Device fragmentation compared

Clear delineation between phone and tablet

Practically 5 device types

Consistency of hardware

Phablets and Nexus 7 blur delineation

100s of devices

More than 5 hardware manufacturers

Drinking our own Kool-Aid

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Project Circles – Creating a private photo messaging app

At prototyping stage

iOS7 – Bugs in Apple’s code have hampered and delayed build progress• Popular open sourced code that worked fine in iOS6 is currently broken• Still, enhancing your design to showcase iOS7, may assist distribution

Future is Mobile

Gartner predicts that by 2016, use of

mobile apps will surpass that of internet

domain names

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Apple or Android - It depends!Questions?

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