Apple is doing it. Shouldn't you?

is doing it.

Shouldn’t you?

Dan Weir, Frost Valley YMCA

Joanna Warren Smith, Camp Consulting Services

Apple hires Burberry CEO

as new retail chief

Angela Ahrendts, who has led

the luxury fashion brand for the

past seven years, will join Apple's

executive team in the spring.

She'll oversee both the retail and

the online stores.

WHY?

Because she has

a proven track record

of moving sales

from

‘TRANSACTIONAL’to

‘RELATIONSHIP BUILDING’

You’re in the

relationship

building

business!

The difference between

summer camps

that consistently fill

and those that are marginal is

relationships.

Intentional nurturing

of

emotional connections

Promoting your summer

camp is easy when everyone

wants to be there

Strategically Moving from

Marketing to Engagement

Jen Feltz, Executive Director-Camping Services

YMCA of Metropolitan Milwaukee-Camps Matawa and Minikani

What’s the

difference?

Marketing:

Brochure in the

mail

Engagement:

Brochure from

an ambassador

Marketing: Sending a postcard to non-returners

Engagement: Calling every family that has not yet registered (with a purpose)

Marketing:

Sending a postcard

Engagement:

Calling every family

that has not yet

registered (with a

purpose)

Marketing:

Open House

Engagement:

Pancake Breakfast

& Family Day

Marketing:

Encouraging EE

schools to return to

camp

Engagement:

Partnering with

schools year round

Marketing:

Sending a brochure to afterschool sites

Engagement:

Running a 12 week program in afterschool sites

Marketing:

Scholarships Available!

Engagement:

Meeting with families that

need a scholarship

The

switch

got

results

Matawa – 7.5%

Matawa – 7.5%

Minikani - 15%

Jen Feltz,

ED-Camping Services

[email protected]

Let’s Build

Those

Relationships!

Emphasize the Common

Philosophical Commitment

Help A Parent

See That What You Provide

is What Their Child Needs

Partner with Parents

Camp is a critical decision

Relationship longevity

Provide Access

phone, email, chat lines,

social media

In-person opportunities

Ask the right questions and LISTEN

Identify Solutions

to parental concerns

Express Knowledge & Confidence

Respond AppropriatelyGuide the Conversation

Follow Up in a timely manner

Nurture connections

Build

Enrollments

through

Relationships

New Acquisitions

Through Ambassadorswith financial or philosophical incentives

Cultivate New Areas

Maximize Web Connectionsvisuals, copy, and access

After Registration

Acknowledge Parent Registration

Welcome Campers

Prep Parents for Camp

Build Camper Anticipation

Increase

Retention

Connect Monthly

Intentional Stalking

Kath Davies,

Director, YMCA Camp Hazen

[email protected]

Show ProgressionTransition Conversations

RAVE

Show Progression

Excite Kids

CRAVE

Tend to Rituals

Expand

Fund Raising

Personalize the Effort

Capture Hearts and Interest

Establish Necessity for Giving

Hands-on Experiences

Snapshot of the Experience

Show the Results

Leverage

Collaborations

Community Opportunities

What

Relationship Building

do you plan to do?

Session

Guarantee

Dan Weir

[email protected]

http://danlovescamp.com

twitter: @danlovescamp

Joanna Warren Smith

[email protected]://camp-consulting.com