Apple Inc.

LU YA N G

APPLE INC.

ABSTRACT

• Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics and computer software products.• The company was started by Steve Jobs, Steve

Wozniak, and Ronald Wayne in the 1970’s. . Apple uses many different types of business models to make their consumers more effective in their work.• There are many vivid products of Apple Company

such as iPhone, iPod, iPad, and apple watch. From this, consumers can be provided a sort of more safe and technological approach to work.

INTRODUCTION• Apple is an American multinational technology company which is

the largest information technology company in the world. It designs and markets consumer electronics, computer software and personal computers.

• Apple was established on April 1, 1976, by Steve Jobs, Steve Wozniak and Ronald Wayne. With long-term developing over 40 years, Apple Company recently reported revenue of $74.6 billion and a mind-blowing $18 billion in profits for a single quarter, which is the largest quarterly earnings of any company ever.

• And on the other hand, Apple's brand as twice as valuable as Microsoft, it is the second most valuable brand in the world. Apple's products have a high level of brand loyalty; as a result, it makes huge profits to its company. With the high quality of Apple products, consumers can receive not only the advanced technology but also much better services, including work and entertainment.

THINK DIFFERENT

• "Think different." was an advertising slogan for Apple, Inc. in 1997 created by the Los Angeles office of advertising agency.

• The slogan has been widely taken as a response to IBM's slogan "Think”. It was used in a television commercial, several print advertisements, and a number of TV promos for Apple products.

• Jobs said: I think that’s very important and however you learn that, once you learn it, you’ll want to change life and make it better, because it’s kind of messed up, in a lot of ways. Once you learn that, you’ll never be the same again.”

BODY OF REPORT

• For the market share of Apple products, Apple had a global market share of 9.2 percent of the mobile phone market in the fourth quarter of 2012. Asia has been the biggest market in terms of Apple market share.

• For example, iPhone successfully comes to China and Korea, which leads to a more competitive environment for smartphone markets like Samsung and Huawei. And also, iPhone as a part of Apple products, which sold over 4% of the world and now continuing to rise. It has become the most popular product of all Apple products.

BODY OF REPORT

CONCLUSION

• To sum up, over 35 years, Apple has been a trend-setter company as a leader in global product innovation. Apple Inc. designs not only a kind of technological products but also proves an advanced development of technology.

• Those products provided by Apple Company have lots of advantages which include higher quality and services, special logo image, and huge profits.

• Although Apple has the biggest market share in the world, it also faces more competition and challenge which will promote itself become better in the future.

BIBLIOGRAPHY

• Dilger, D. E. ( November 16, 2015). Apple now inhaling 94 percent of global smartphone profits, selling just 14.5 percent of total volumes.

• HASELTON, T. (| JANUARY 21, 2015). iPhone 6 and iPhone 6 Plus Take Huge Slice of Samsung’s Pie at Home.

• Hormby, T. (- 2013.08.10). Think Different: The Ad Campaign that Restored Apple’s Reputation.

• Jones, C. ( Feb 21, 2016). Apple's iPhone: Market Share Vs. Profits.