Xinyi Wang Wenrui Wang Yana Cherepashenskaya Jason Lin Mike Pia
Xinyi WangWenrui WangYana CherepashenskayaJason LinMike Pia
● Background & History● Issues● Internal Analysis● External Analysis● Alternatives● Recommendations● Implementation● Questions ● Appendix
Currently #2 behind Samsung in Smartphone market share worldwide
Competitors continue to develop superior hardware
iPhone is Losing Competitive Advantage
Decreasing Smartphone
Market Share
Strengths Weaknesses
● Brand Image● Know-How● Customer Loyalty
● Premium Pricing● Inflexible OS
Internal Analysis
Opportunities Threats
● Emerging Markets● Acquisition of Suppliers● Improvements
on Products
● Rapid Technology Change ● Competitors’ Growing
Market Share
External Analysis
Loss of uniqueness and simplicity
LinX technology is similar to other popular imaging hardware
Acquire LinX
Open-source operating
system
Issue:#2 smartphone
Recommendation:Focus in marketing the iPhone in India, the world’s fastest growing smartphone market
Issue:Losing tech
advantage
Recommendation:Acquire Lytro, a camera technology company that uses light field technology
2013 2014
Negotiatewith Lytro
Manufacture iPhone in Indian Foxconn factories
Grow Apple brand Indian Ad campaign
Implement light field technology
Develop larger manufacturing presence in India
Acquire Lytro ($20 million + 20% premium)
2015 2016
Market other Apple products to Indian market
Launch new improved products
Acquire Lytro
Attack Indian Market
Apple’s Revenue
● Edit here
Apple Revenue
Top 50 Tech R&D Spenders
Worldwide Smartphone OS Market Share
Growth of Cloud Computing
Global Smartphone Market Share
Chinese Smartphone Market