APPLE DAILY ON IPHONE APPS Ng Kit Yi 08029717
Mar 31, 2015
APPLE DAILY ON IPHONE APPS
Ng Kit Yi 08029717
Background
The iPhone went on sale in the United States on June 29, 2007, at 6:00 pm local time, while hundreds of customers lined up outside the stores nationwide.[
Apple sold 6.1 million original iPhone units over five quarters.[
Background
Dark Blue: iphone 4 availableBlue: iphone 3 and 3GSGrey: not yet covered by iphone
Characteristics
Only one button Touchscreen User friendly interface Multimedia Apps Internet connection
APPLE DAILY
Under Nextmedia Chinese tabloid newspaper Native and informal tone Sensational Anti-government Exaggerative
Appledaily Mobile
Principle audience
iphone users The general public
Apple Daily Apps- Introduction
Title Photo Lead
Apps- Introduction
Email to Friends Video Article Instant news “Report”
Apps- Strengths
Multimedia (photos, videos, articles) Interactive (email to friends, “report”) Instant news (updated hour by hour) Convenient, portable
Apps - Weakness
Not detailed enough Lack of commentaries
Personal Feelings
Positive Very user-friendly Time saving Up-to-date Short-sighted eyes
Future
Number of Apple Daily Apps Users will increase
Reasons: Low running cost Increasing number of iphone users
Key competitors
other news-oriented apps Examples (Local): Hong Kong Economic Journal (HKEJ)
Key competitors
Examples (Local) Sing Tao Daily
Key competitors
Examples (International) Bloomberg
Suggestions
Stocks news should be introduced Reasons: Hong Kong is a financial centre, instant
financial news is on high demand
Suggestions
Advertisements should be introduced Reason: Apple Daily Apps itself is free of charge To earn money so as to add more
services on the apps