Apple company

FACULTY OF COMPUTER & MATHEMATICAL SCIENCES

ITS 450 ( INTRODUCTION TO e-BUSINESS )

ASSIGNMENT 3

- APPLE - 

PREPARED BY : NURLIYANA ISMAIL

NUR AFIQAH ROSLI

NUR AZIZAH JAHIMAN

PREPARED FOR : PUAN MARDZIAH HASHIM

Group members

CONTENT

• COMPANY FOUNDERS• COMPANY BACKGROUND• CORE BUSINESS• BUSINESS MODEL• IT APPLICATION• SUCCESS STORIES• LESSON LEARNED

• Steven Paul Jobs

• Stephen Gary "Woz" Wozniak

• Ronald Gerald Wayne

Apple’s Founders

Steven Paul Jobs Stephen Gary "Woz" Wozniak

Ronald Gerald Wayne

• Apple’s CEO : Steven P. Jobs.

- The architect of many of Apple's amazing products.

- Reason of success : His presentations at Apple's media events are

"electrifying" and revolutionary. Given his superstar image, his status and

health as Apple's CEO ties into how investors value Apple.

• Products :

- Mac n accessories

- iPad

- iPod

- iPhone

- Apple TV

- Software

CORE BUSINESS • 1976 – Start as a computer company

Software : Macintosh , AdobeHardware : Desktop, Notebook

• 2001 - dominant market leader in music players ( iPod )• 2007  - join phone industry (iPhone )• Make business in term of service provider

a. core software technologies        - Mac OS X Leopard and Mac OS X Leopard Server

 b. Industry-leading email services. No extra charge.- Mac OS X Server allows you to bring email in-house, using your own domain name rather than relying on      

   an ISP to host your email. 

•Provide easy-to-use technology

Value Proposition

•The selling of their products (Mac, iPod, iPhone and iPad)

Revenue Model

•People who willing to pay a bit more for better experience.•People who like to have fun with technology.•Music enthusiasts and fans.•Professionals in media and design.

Market Opportunity

Business model

•Google•Sony •Microsoft 

Competitive environmen

t

•Offering education discounts for students and teachers.•Able to customize the mac according to your specifications.•Offering a lot of accessories for the gadgets.

Competitive advantages

•Excellent advertising about their products•Capitalized on the brand image.•Market research to understand their  customers.•Arranged technology conferences and speaking engagements about their products.

Market strategy

•Software and hardware•The products•Expertise for each of products•Marketing and advertising

Organisational development

•Chief Financial Officer •Chief Operating Officer •Worldwide Product Marketing •iPhone Software •Software Engineering •Industrial Design•Retail •Operations •Mac Hardware Engineering

Management team

IT APPLICATION • Mac OS X              Operating system and graphical user interfaces 

(GUI)

•  iTunes              A proprietary digital media player application, used for playing and organizing music and video files.

• iWork users to upload documents for sharing and collaboration.

•  MobileMe   a subscription-based internet suite that capitalizes on the ability: -to store personal data on an online server and thereby keep all web-connected devices in syncronize

IT APPLICATION (cont.)•  Quicktime Use to watch a video or listen to audio 

online

•  Safari A web browser.

• Aperture Use for professional RAW-format photo processing.

         Have tools to retouch hotos, organize library and  share work online 

• The beginnings of Apple :

- Wozniak assembling a simple built computer machine.

- 1971 : Wozniak 21 and Jobs 16 were introduced to each other by a

mutual friend Bill Fernandez. Wozniak had shown Jobs his simple

built computer machine and this impressed Jobs to the point Jobs

believed he could sell it for a profit.

- both known as outcasts and for the first time they had a great

understanding, admiration and respect for each others abilities,

personality and intellect. They would begin the Apple project by

selling some of their possessions: Wozniak's HP scientific calculator

and Jobs' Volkswagen, they raised $1300 and assembled their first

prototypes in Jobs bedroom.

Success Stories

• The computers were hand built by Wozniak and first shown to the

public at the Homebrew Computer club. After selling a number of

the machines Apple was established on April 1, 1976 and went

public on December 12, 1980.

• Apple has maintained its great success with its ability to understand

what the consumer wants before the consumer even knows what

they want.

• Apple effectively creates wants by their constant creative

innovation and unique design which is stylish, user friendly and

affordable. People can easily recognize an apple whether it's the I-

Pod, the I-Phone, the Mac Air or the I-Pad.

• Apple becomes a product that defines one's identity in how they desire

to be seen by society that is a person who is highly innovative,

intelligent, stylish and apart of the in crowd.

• This marketing genius of Apple has seen this company out perform

beyond the business world's expectations. While so many companies

are struggling to break even in the current recession Apple is getting

stronger by the day.

• 2007 : 8.2 Billion

• 2008 : 11.2 Billion

• 2009 :17.2 Billion .

• That is more than a 100% growth in profit from 2007 to 2009.

LESSON LEARNED•  Build a product that allows consumers to meet their goals

- facilitates users to achieve or complete thei work.

•  Be more concerned about being the best, than being the first- MP3 player was released in1996 while iPod was launched in 2001 ( 260,000,000 iPods sold)

• Be artistic (Steve Jobs has often stated that those working at Apple are artists)- the product are unique, elegant, delightful, that please the user on both the visceral, behavioral, and contemplative levels

CONCLUSIONApple has expanded into a complex company that 

specializes in much more than just computers.

Apple has established a unique reputation in the consumer electronics industry since it is flexible from its 

philosophy of comprehensive aesthetic design to its distinctive advertising campaigns.

 The unique characteristic about Apple :

it has a very strong customer base, which is extremely important in understanding Apple.

THE END......