Apple Case Study Presentation -

APPLE INC. CASE STUDY

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HISTORY

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COMPANY BACKGROUND

Apple Inc. and its wholly-owned subsidiaries

design, manufacture, and market personal

computers, portable digital music players, and mobile communication

devices and sell

a variety of related software, services,

peripherals, and networking solutions

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PRODUCTS

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MARKET SHARE

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SINCE YEAR 2000 APPLE HAS SHOWN GREAT RESULTS

• In 2000 In 2008• Apple revenues were about apple revenue were• $8 billion. $37.5 billion• Apple posted net profit close apple posted a profit• to $800 million $6 billion

Case Study

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APPLE PRODUCT LINE EVOLUTION TELLS A STORY

• Apple leverages a combination of top down and bottom up innovation strategy to create new innovations.

• Management and organisation driven, highly structured and process oriented

• Customer driven, spontaneous and with deep understanding of customer need.

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MARKET SEGMENTATION

• Apple core product strengths were in the areas of CAD,

Computer Aided Design and DTP, Desk top Publishing.• Apple was mainly for high end customer who love innovation.

37%

32%

29%

2%

Sales (revenue percent)PERIPHERAL SOFTWARE I TUNES I PHONE

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SUPPLY CHAIN MANAGEMENT

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SWOT ANALYSIS

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