Apple Analysis

Steve Jobs ,SteveWozniak

Ronald Waynecreated Apple Computer on

1April1976

The Apple I

The owner of this added a keyboaed and a wooden case

The Apple logo in 1977 created by Rob Janoff with the rainbow color theme used until 1998

Economical•Selling products in international markets.

•As of August 2012, Apple had 395 official stores worldwide.

Political•Design, develop and market numerous product and service lines.•Increasing bonds and partnerships with other companies.

Social•Many fans.•Seen as the Innovation of technology, not because of most usage, but quality and design.

Environmental

•More environment friendly

products.•Improved or differentiated brand.

Legal•Oppurtunity for competitors copy Apple products. Case of Samsung.•Users using illegal apps and music.

Technological•New technologies in related

sectors.•Packaging new technology

inside old design will not come through

Strength: Apple products was predominately manufacture of personal computer,e.g:iPhone iPod ,iMac,iPad

Portable,appearance desgin, after -sale service department Weakness:too frenquently to update

Opportunity:software,system

Theart:many competitor

Benefits

Satisfaction

What if we all have phones?

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