Page 1 Apple Inc. By Alex Tagbo Rohan B. Raut
Apple
Nov 17, 2014
Analysis on Apple's achievements, innovations and challenges presented by Tagbo Alex and Rohan Raut at the University of applied sciences Berlin in 2010
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Apple Inc.
By Alex TagboRohan B. Raut
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IntroductionThe first successful Personal Computer manufacturing companyFounded by Steven Jobs, Ronald Wayne and Stephen Wozniak
Industry type : Computer hardware & software, Consumer electronicsHeadquarters : Cupertino, California, USA
Sales : $42.92 billionNet Income : $11.74 billionIncome growth : 18%Employees : 34,300
CEO & Chairman : Steve JobsCOO : Tim CookCFO : Peter Oppenheimer
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History1976 Apple 11977 Apple 21980 Launched IPO1981 Introduced LISA OS1984 Introduced MACINTOSH OS1985 Introduced Mac Portable1991 Introduced PowerBook1995 Launched the first PDA
Newton1997 Online Apple Store2001 Mac OS X2001 Launched iPod2003 iTunes2006 Intel based Mac computers2007 iPhone launch2010 iPad launch
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Products
The Mac Desktop Line includes Mac Mini, IMac and Mac pro line for
personal desktop computers
iMac Mac Mini
The iPod Line consists of iPod classic, iPodNano, iPod Touch and iPod Shuffle
Products
The Smart Phone line consists of
iPhone 3G & 3GS
The Tablet line consits of iPad and
iPad 3G
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Innovation
modernization modification conception intention mutation newness notion instauration shift variation vicissitude advance introduction conversion correction development invention Difference diversification novelty refinement shift transformation knowledgevariance variety first appearance addition Unveiling presentation creative-activity originationleading-edge modernism creation design initiation alteration contraption cutting-edge
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“People who are really serious about software should make their
own hardware.”
Basic Thinking
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On January 24, 1984, the Macintosh came into the world, starting the second major revolution in the personal computer industry. Steve Jobs and team took some lessons from Xerox PARC and created THE FIRST USER-FRIENDLY, mass market computer.
By today's standards, it wasn't that user-friendly but compared with Microsoft's DOS operating system, it was a major technical innovation.
Result of innovative thinking
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Transformation Through Innovation : Incremental Innovation
First Apple PC, Apple-1
Launched in April 1976
Hand Made by Steve Wozniak
Price $666.66 (liked repeating numbers)
Fully Assembled
Memory 4KB
Highly successful mass
production PC
Launched in 1977
BASIC OS & DOS OS
Floppy disk drive
Color Graphics
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Transformation Through Innovation : Incremental Innovation
19881999
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Transformation Through Innovation : Incremental Innovation
1999 Today
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Ingredients of Apple's success and its quest to develop
insanely great products
1)Design thinking2)Product development strategy and
execution 3)CEO as chief innovator4)Bold business experimentation5)Extraordinary Marketing
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Design Thinking Apple has long, had a philosophy of focusing on the user experience. Their hardware designs are sleek and sophisticated, and are frequently offered in custom colors and designs.
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Product Development Strategy and execution
Someone out in the world has an innovative Idea
They send it to Apple
Apple developers have some
innovative idea
Customer Feedback
Apple decides how to proceed
Modify the present product Launch a new product/version
Create Initial version
Announce product at media event
roomers
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CEO as Chief Innovator
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New Age: Transformational InnovationNew growth platformRedefined the MP3 PlayerIntroduced entirely new family of product
Simple workingExtremely creativeTremendous storage capacityEasy sortingPlaylist creationGreat music qualityCan hold MP3,M4A,M4P,AAC,AAC+ formatsLegally purchase music through iTunesNicely designed menusClick wheelTouch screenIncredible life batteryLight weight and ease to carry
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Three Revolutionary User Interfaces by Apple
Magic Mouse Click Wheel Multi-touch
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Apple: `Worlds most Innovative company.´ (Business Week)
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Apple didn't invent the personal computer,digital music player, the smart phone, or the tablet. But they reinvented them and forced their competitors to rethink their strategies.
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Thank You!
Think Different.
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