Appia coverletterpitch

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Tom McDonoughTwitter handle: @eihpm

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LCWhy is it so hard?

Bringing the right people together

Common Ground

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LCIt use to be so simple.

Common Ground

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LCBut the rules have changed.

Problem/Hurdle

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LCHiring managers are:

Busy

Overworked

Swamped with applicants

Problem/Hurdle

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LCHiring managers:

Intentionally create hurdles and processes to make their work more manageable.

Problem/Hurdle

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How do you get seen and communicate your value.

Problem/Hurdle

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Strategy: Stand out from the crowd

Demonstrate your value added

Tactic: Use a Cover Letter

Vision

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LCIt’s not for me.

Reject the cover letter idea

It’s a numbers game

People do win the lottery

Option 1

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Use a generic cover letter template

This will be spotted, and it won’tSet you apart or

Demonstrate your value added

Option 2

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Develop a Targeted Cover Letter

This willSet you apart and

Demonstrate your value added

Option 3

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LCShow don’t tell

A killer cover letter demonstrates you’ve done your homework

You knew the right person to contact

You knew what they are looking for

They quickly see you have the specific qualifications and a track record demonstrating how you can help them

You acknowledger they are busy, and you’ll take the responsibility to follow up

The Close

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LCIf you need help – we can help!

This does take more time

Requires a little research

You do need to meet the job requirements

And craft it into a compelling message

The Fine Print

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LCRepurpose and Leverage

40-50% is reusable for a similar target position

It can easily be reworked as an Elevator pitch

Introduction

Online profile

And much more…

If you need help we can show you how…

getAppia.com

The Hook