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The Inevitable ‘Appification’ of Wi-FiFrom transport to application & service delivery
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Devin AkinChief Evangelist AirTight [email protected]
@AirTight@DevinAkinhttp://blog.airtightnetworks.com/
Appi-Fi
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Devin ‘Devinator’ AkinChief Evangelist at AirTight Networks
• @DevinAkin• [email protected]
2001 - 2009 2009 - 20132013 - Present
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Source: Forbes, July 2012
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User Experience
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Mobile-First User Interface Strategy
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Modern, SimpleAccessible on any smart mobile device
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Logical & Intuitive Usability
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Freeform search in location tree
Folders represent logical grouping (geographic, brands,
other attributes)
Nodes are at the lowest level in the tree and represent floors
Controls to add, rename, move, delete folders/nodes
Wireless networks & security management in logical context
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Cloud. Yes, cloud.
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Cost Competitiveness
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The cloud leverages resources sharing and economies of scale
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Public Cloud Private Cloud VMware Appliance
Flexible Deployment Options
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“Zero-Touch” Provisioning
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Scale without adding IT resources
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SMAC: Cloud-based Social Wi-Fi and Analytics
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Cloud Footprint
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Massively scalable, multi-tenant, fault-tolerant cloud architecture
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Managed Service Provider (MSP) Enablement
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Pricing Models
Avoid feature based licensingAvoid user seat based licensing
üPure OPEX
üBundled
üCAPEX
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Application. What Application?
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Does Your Wi-Fi Match Your Business?
Retail/Hospitality:Guest Wi-FiCaptive portalsAnalyticsPCI complianceWIPSLoss prevention
Education:Guest Wi-FiSocial integrationCIPABYOD onboardingNo Wi-Fi zonesCellular detection
Banking:Guest Wi-FiWIPSPCI complianceIdentity management
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Social Wi-Fi and Analytics
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Social Wi-Fi Flow
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1. Custom branded captive portal 2. Customers turn loyal promoters 3. Engage your customers
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Social Analytics for Opt-in Customers
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Sample Presence Analytics (Anonymous)
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No.
of v
isito
rsN
o. o
f vis
itors
Dwell Time
Total Foot Traffic
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Why Should IT Care?
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New Businesses Forces: SMAC!
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Convergence of social, mobile, information (analytics), and cloud will transform business and IT
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Collaborate or Die
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Collaborate or Die
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Are We Having #WiFun Yet?
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