AppFolio Webinar: 8 Strategies Your Competitors Are Using to Close More Leases

1 2015 © AppFolio, Inc..

8 Strategies Your Competitors Are Using To Close More Leases


AppFolio

• Property management and accounting

• Online rent collection (free)

• Prospect / guest card tracking

• Vacancy Marketing

• Website

• Online applications & leases

• Resident Screening

• Mobile Inspections

…So You Run A More Successful Business

Complete Solution Includes:

Web-Based Property Management Software


Patty Morgan-SeagerFounder and President of Seager Marketing


Strategy #1- Choice Overload


Strategy #2- Differentiation


Strategy #2- Differentiation


Strategy #3- Practice Presentology


Strategy #3- Practice Presentology


Strategy #4- MMFI


Strategy #4- MMFI


Strategy #5- Status Quo No More








Polling Question

Do you and your teams answer the telephone

with: “Thank you for calling?”

• Yes

• No


Strategy #6-Telephone Connectors

• Short, creative greeting

• Conversational

• Get them to your door

• Specific time/date to

visit

• 4 times more likely to

lease

• Thank them!


Polling Question

Does a member of your team accompany a new

resident for a personalized move-in

orientation?

-Yes

-No


Strategy #7- Personalized Move-In


Polling Question

Does a member of your team send a thank you

note to every future member?

-Yes

-No


Strategy #8- Stay Connected


Strategy #8- Stay Connected

AppFolio Webinar: 8 Strategies Your Competitors Are Using to Close More Leases

Real Estate

polling questiondoes

practice presentology

future member

appfolioproperty management

telephone connectors

doorspecific timedate

visit4 times

president of seager