App Metrics That MatterAs we set out to build the Mygola app, we
realized one of the hardest things was to understand what stats
mattered in the app world, and what targets made sense given our
category. Heres the fruit of that research.Table of ContentsTable
of ContentsA!"MA!#etention!sage $atterns$ush messagesAc%uisition
ChannelsChurn#evenue per MA!&here apps are discovered&hat
stats should we target'M(#) *+!,T#- &*,(MDAU/MAU.or games,
A!"MA! of /012314 is considered to be pretty good. .or social apps,
li5e a messenger app, a successful one would have a A!"MA! closer
to 614. *n general most apps struggle to get to A!"MA! of 014 or
more.https7""clarity.fm"%uestions"866"what2is2the2generally2agreed2upon2good2dau2mau2for2mobile2apps.or
a casual game, Actual ,tic5iness 9 014 would be a good number to
target
http7""www.gamasutra.com"blogs":urinder,ingh"01;Metrics>every>mobile>game>developer>must>trac5.php'print9;According
to .red &ilson, A! 9 ;14 of downloads, MA! 9 314 of downloads.
That is, stic5iness 9
334http7""avc.com"01;;"18"31;1;1"Retention?uadrant *@ is made up of
apps that are used infre%uently but deliver very high value when
used. )ven though theyre used only occasionally, these apps can
remain on a consumerAs handset almost indefinitely. .or eBample,
consider how useful an airline, hotel or rental car2boo5ing app is
to a business traveler. &hile the app remains unused between
business trips, its value spi5es as soon as the neBt business trip
needs to be scheduled.The %uadrant an app falls into can help the
content creator decide what business model is best. (n average,
?uadrants * and *@ Cthe right2hand sideD are better suited to
subscription and advertising2supported models. The main reason is
that these apps have perceived enduring value by consumers overa
long period of time, and therefore more successfully retain their
user bases. Additionally, %uadrants ** and *@ Ctop left and bottom
rightD are li5ely best for in2app purchase models. .or ?uadrant *@,
because the user will return again and again, there also eBists the
possibility to find new ways of increasing value, which includes
offering add2on functionality or content for a
fee.http7""www.flurry.com"bid"=18&*I-F1rbGJast month in average
only
;&H%-F1rbG*+.(:#A$H*Chttp7""info.localytics.com"blog"how2to2do2awesome2app2mar5eting2infographic20%
of apps are only opened once after download, according to
Localytics.
http7""info.localytics.com"blog"app2retention2improvesPush
messages52% of people opt-in to push messages
http7""info.localytics.com"blog"602percent2of2users2enable2push2messagingLocalytics
observes a 7% open rate for segmented push messaging compared to a
% open rate for generic, broadcast messages !ush "essaging #rives
$$% "ore %pp Launches
http7""info.localytics.com"blog"push2messaging2drives2GG2more2app2launches2for2users2who2opt2inhttp7""andrewchen.co"01;