App Evolution - The Age of Mobile Application

App Evolution: The Age of

Mobile Application

About Evolution of the Mobile Application

Less than five years after the launch of Apple’s App Store, mobile applications have become one of the primary ways people communicate, shop, organize their lives, play, and even work.

Mobile marketing provides a huge opportunity for marketers to engage with customers and prospects anytime, anywhere.

This ability for marketers to be “constantly connected” has been made possible largely due to the emergence of mobile applications.

1993: IBM begin

selling silmon, which

paves the way

Morden Smartphone

by including a

touchscreen insted

of buttons.

IT Also includes:

Calendar,

address book,

world clock,

calculator,

notepad, email,

Games

2002: RIM releases its BlackBerry devices with integrated phone

functionality: the product line eventually envolves into the first mass

market Smartphone optimized for wireless email.

2007: Apple releases the first iPhone, which comes with only the default apps preloaded on the phone, including: maps, photos, texts, weather

July 2008:

Apple

launches the

App store and

iPhone 3G

October 2008: Google launches

Android Market, HTC release the HTC Dream, the first commercially

available Android Smartphone.

2009: Total

Apple App

store app

download

exceed 1

Billion

April 2010: Apple releases the first iPad

August 2010: total android market app downloads exceed 1 billion

September 2010: Samsung releases the

galaxy the first tablet computer with an android OS

January 2011:

total apple app

store app

downloads

exceed 10

billion

march 2011: apple

releases the IPad2

October

2011: Apple

releases the

IPhone 4s

December 2011: Total

android market app downloads exceed 10

billion

March 2012: Google renames Android market to Google play

April 2012:

Instagram

passes 50

million

downloads,

from 12 million

in January

May 2012: Angry birds exceed 1 Billion downloads globally

2014: Facebook

becomes popular

mobile app in

android and

iPhone, facebook

exceed 1 Billion

downloads

globally

2015: World

Mobile

Applications

Market Worth

US$25 Billion by

2015

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