App discovery webinar fierce

App Discovery in a fragmented mobile world

GetJar is the world’s 2nd largest app store

• Appsolutely Everything– Started in 2005– Supports 2200+ phones– 70,000+ free apps – 90M downloads per month– 1 billion downloads to date– 200+ countries

• App / Site Publishing and Promotion for content owners

– Free distribution– Pay-Per-Download distribution– App / site promotion

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Providing distribution for some of the biggest brands…

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Internet Players Games & Entertainment Social Networking

In an industry that will reach 50 bln downloads by 2012

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92%

CAGR

March 2010, Chetan Sharma Consulting

Resulting in a mass market business of sizeable value

• A $32 billion dollar industry by 2015…Juniper Research

• US market estimated to be $2 billion this year and $4 billion by 2014…Parks Associates

• US market data points (Comscore, April 2010)– 69 million consumers used apps in April 2010– 38 million / 31 million were smartphone / featurephone

users – Largest categories: Weather, Social Networking, Search,

News, Sports

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All this is driven by content hungry consumers

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18-34 years61%

18-34 years61%

Male70%Male70%

Download Min.

3-4 times week60%

Download Min.

3-4 times week60%

Have downloade

d apps with ads

65%

Have downloade

d apps with ads

65%

Use mobile Internet

more then Internet

69%

Use mobile Internet

more then Internet

69%

Source: GetJar research poll, 1000 users Q4 2009. GetJar demographic

42% using apps while at home

42% using apps while at home

Top apps downloaded on GetJar in August

1. Facebook – social networking

2. Ebuddy – social networking

3. Opera mini - browser

4. Nimbuzz – social networking

5. Google – search

6. Mig33 – social networking7. Yahoo! Mobile – News /

search8. My-player –

9. Bitstream Bolt – browser

10.Yahoo! Mail - email

1. Facebook – social networking

2. Insyt – search3. GetJar – search4. Myxser – entertainment5. Nimbuzz – social

networking6. Napster – music7. Jfog – entertainment8. YouTube – entertainment9. Fandango – entertainment10.Ringer - entertainment

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Global US

However, being successful is not child’s play…

• Over 4,000 different handsets

• At least 8 different platforms to develop on

• More then 48 different app stores

• An estimated 425,000 apps alone in the App Store, Android Market and GetJar

• Multiple marketing tools including Ad Networks, SMS, MMS, Bluetooth, QR codes…

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SMS campaign

s?

App stores?

Ad network buys?

Publishers have many different choices to promote apps

QR codes?

Bluetooth?

Consumer marketing – Just App it!

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APP IT! is a unique link created when you upload your app / site to GetJar

It’s provides you with one, single destination to tell

consumers where to get your app or access your site

regardless of their phone make/model”

The App it! link is created for free

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Facebook: App it! off a mobile site

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Step 1:Placed the App it! link on

their mobile site

Step 2:The consumer clicks the link and is taken to their

page on GetJar

Step3:GetJar serves them the

most appropriate app for their handset

App it! increased downloads more then 10x

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• Uploaded their site in March 2009

• Placed the App it! link on their site in Sep

2009• Downloads went from

80,000 / week to 1.5 million!

Associated Press: Just APP IT! with email!

• As part of the World Cup the Associated Press wanted to promote it’s apps to users using email

• They uploaded their apps and mobile site to GetJar

• Once uploaded they incorporated the link to their APP IT! in an email campaign to several hundred thousand subscribers

• The resulting email campaign achieved a 20% click through from consumers

Cnectd: App It! through Twitter

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• Uploaded iPhone, Android and BB

apps• Placed App it! on

their website•Tweeted the link• 600,000 dl’s in 6

days

App it! can be used on a website (example)

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Or even in a TV spot (through SMS)

• Include a shortcode SMS in the call to action in your TV commercial or other campaign

(eg: “Text: PRIZE to 81118”)

• Consumers text in a message via SMS on their mobile phone

• They receive an SMS message to their phone with your APP IT! link http://getjar.com/yourappname or http://getjar.com/yourpromoname

• They click on this link and are taken to your product page on GetJar where we auto-detect their handset

• They then download the most appropriate app or site for their phone

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Text

APPIT!to 81118

In-store marketing – It’s all about placement

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• PPD: sponsored apps on GetJar• Google ad sense type ad service. • Bid for premium visibility to increase

downloads. • Successful bids get premium listing • Pay only for successful downloads

• Channels: GetJar.com and m.GetJar.com, as well as through channel partners like Sprint, Rogers and Sony Ericsson PlayNow Arena

• Targeting: Bid for downloads by geography, by handsets and by carrier

m.getjar.com

PPD is also visible on getjar.com

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Case study: Google

• Goal: Google was looking to reach a global audience with it’s Google Mobile App application

• Google Mobile App (“Google”) was posted on GetJar and started with 43,000 downloads/month, organically, without promotion.

• Solution: GetJar Pay Per Download campaigns were deployed in 2 phases

• Results: Google now receives over 1,000,000 downloads/ month

• Downloads to date: 14.6 million

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Background and Results Monthly download evolution

First PPD

campaign

First PPD

campaign

2nd campaig

n (x3 budget)

2nd campaig

n (x3 budget)

Case study: Snaptu

• Goal: Quickly grow user base to attract higher cpm’s for advertisers to place ads in their app. Looked for global distribution

• Product: Cross platform app that aggregates a users favorites social networking widgets in one place for easier access

• Solution: Launched multiple PPD campaigns in two phases. Bids targeted by market and multiple campaigns run highlighting different services in the app

• Downloads to date: 5,200,000

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Background and Results Monthly download evolution

First PPD

campaign

First PPD

campaign

2nd campaig

n (x3 budget)

2nd campaig

n (x3 budget)

Conclusions

• Apps are becoming big business with estimates of an industry worth $32 billion by 2015

• GetJar stands at the center of this explosion as the only cross platform app store

• Marketing apps requires focus on both driving consumers to destinations where they can get apps and marketing within the stores once they get there

• GetJar’s App it! services helps brands / agencies market their apps while not having to drive users to multiple different app stores

• Pay-Per-Download is a Google ad sense-like service to get premium visibility for apps while only paying for the downloads you get

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GetJar Networks Inc. 1510 Fashion Island Blvd, suite

300San Mateo, California

94404 USA

Patrick MorkChief Marketing [email protected] www.getjar.com

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