App Ads Deck - delete after upload

GROW

Mobile App Ads - Install ads Khalid Ashour | Product Manager

CUSTOMER DISCOVERY & ACQUISITION

App Store > 1 Million AppsGoogle Play > 1 Million Apps

You are here

DRIVING DISCOVERY AND ACTION IN A COMPELLING WAY

Third-party ad

Larger canvas

Video

Call to action

VS

Mobile App Ad in News Feed

Social Context

MOBILE ADD INSTALL ADHow it works

Mobile App install Ad in News Feed

App available through app store

MOBILE APP ADS WORK

8400 Advertisers

60%+ Penetration among top

grossing apps

350M Installs Drivens

30% Lower cost per install

in key markets

10X Higher click-to-install rate from

mobile app install ads compared to standard banner ads

GETTING STARTEDINSTALLS

SIMPLY COPY AND PASTE YOUR URL

Customize your ad: - Creative - Targeting - Budget

Connect your ad to a FB page

In Ads Create tool, choose App Installs objective and Copy + Paste App Store URL

01

02

03

Place your order! 04

BUYING METHODSAds Create Tool

Advanced Option

Preferred Marketing Developer

SO HERE ARE SOME BEST PRACTICES…

THREE PILLARS OF SUCCESS

CREATE TARGET SCALE

CREATE

MOBILE APP AD FOR INSTALLS

App description

App icon App title

Image size

Social Context

INCLUDE MOBILE DEVICES

DEMONSTRATE YOUR VALUE WITH NUMBERS

ILLUSTRATE WHAT YOUR APP DOES

TEST, TEST, TEST

TARGET

AGE GENDER

GEO DEVICE

OS

only available through

Facebook

LAYER 1: STANDARD DEMOGRAPHICS

only available through

Facebook

PRECISE INTERESTS BROAD CATEGORIES

PARTNER CATEGORIES

LAYER 2: INTEREST BASED TARGETING

CUSTOM AUDIENCES Reach the people you already know

only available through

Facebook

LOOKALIKE AUDIENCES Find more people like your best customers

LAYER 3: CUSTOM AUDIENCES AND LOOKALIKES

SCALE

EXPAND CAMPAIGNS GLOBALLY Make unprofitable countries profitable

Top partners advertise in

countries40+

SCALE WITH EXPERTISE

Buy Facebook Ads EfficientlyWork with a Preferred Marketing Developer

Measure Post Install Performance Work with a Mobile Measurement Partner

01

02

03

04

05

Design your ad creative using our best practices guidelines Connect your app to a Facebook page

Install the FB SDK to measure your installs

Set up the optimal targeting parameters for your app

Test and optimize your campaigns

KEY STEPS WHEN USING MOBILE APP INSTALL ADS

GROW