APIs: What’s in it for me – How can APIs bring value to our Business (Philipp Schöne)

Drivers Outcomes

IdeasInnovation

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System of records

On-Premise

System of Innovation

& Differentiation

Employee, Consumers,

Customer/Suppliers

Multi-Channel User Experience

Private Clouds

Best of breed applications

as a service

Composition for a single Service / Experience

CRM

M2M Backend

Google Maps

Twillo

Partner

Internal

Customers

Opportunities

Contracts

Status

Location

Maintenance

POI

…

Call

…

Partners extend your reach dramatically

…

…

D&B

..

…

..

..

…

…

Data

…

Direct

Indirectvia Partners

Digital Business Ecosystem

WearableApps

EmbeddedApps

Mobile Apps

Web Apps

Tracking

Selling

Marketing

Shipping

Manufacturing

Data

Applications

Processes

AP

I

Regulating

Servicing

Public Records

Business Services

BankingPayments

AP

I

Developer & Social Networks

Multiple Interactions and APIs cross networks

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APIs and Developers at the center

{“API“:“first“}

• Developers want

• Easy access to APIs

• Understandable APIs

• SDKs

• APIs easy become products

• Promotion

• Support

• Documentation

• Lifecycle-Management

• Version management

• etc.

APIs and Developers at the center

{“API“:“first“}

• Technical Aspects

• Integration

• Visibility

• Security

• Control

• Business Outcomes

• faster

• cheaper

• monetized

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DIGITAL DEVELOPMENT TEAMS BACKEND INTEGRATION TEAMS

• Speed• Simplicity• Ease of use

• Sanity• Security• Ease of scale

THE DIGITAL DIVIDE

Image credit: Juan Pablo Bravo, The Noun Project

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Build an App -> Hack around- One Theme or Topic- In a limited time

Judged by a Jury with- Prices for winners

Location, Food and Drinks suppliedSpecial Tracks and Presentations around App Development to facilitate the experience

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• Ideas and Innovation

• Partnerships

• Contact information (HR type Information like CV…)

• Experience and Feedback– How does my API / System behave

– What is missing (SDK, Documentation, API Content,….)

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