Apigee Insights Increase marketing effectiveness and customer satisfaction with API-driven adaptive apps Apigee Insights provides GRASP-powered big data predictive analytics that increases marketing effectiveness and customer satisfaction with API-driven adaptive apps that anticipate, learn, and adapt to deliver contextual, individualized interactions With adaptive apps built using Insights, enterprises can precisely target each customer, offer them individualized recommendations, and proactively serve their needs on any channel. By anticipating and adapting to each customer, adaptive apps always deliver fresh, relevant experiences that delight customers and accelerate business growth. Datasheet The Digital Value Chain
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Apigee Insightsindividualized interactions Apigee Insights Increase marketing effectiveness and customer satisfaction with API-driven adaptive apps GRASP enables you to find hidden
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Apigee Insights Increase marketing effectiveness and customer satisfaction with API-driven adaptive apps
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Apigee Insights provides GRASP-powered big data predictive analytics that increases marketing effectiveness and customer satisfaction with API-driven adaptive apps that anticipate, learn, and adapt to deliver contextual, individualized interactions
With adaptive apps built using Insights, enterprises can precisely target each
customer, offer them individualized recommendations, and proactively serve their
needs on any channel. By anticipating and adapting to each customer, adaptive apps
always deliver fresh, relevant experiences that delight customers and accelerate
business growth.
Datasheet
The Digital Value Chain
Realize tangible business results
Leading enterprises in healthcare, telecom, retail,
and other verticals have realized significant benefits
with Insights.
� 50% reduction in customer churn (healthcare payer)
� 100% increase in revenue and profit with individualized
recommendations (shopping site)
� 20% increase in profit with individualized email offers
(online services company)
The Need for Adaptive Apps
The shift to digital has greatly expanded the number
of channels used by customers. This unprecedented
growth in digital interactions from connected customers
is fueling the rise of big data. Customers experience a
journey comprised of a sequence of interactions that span
channels and devices, and expect every interaction to be
easy, relevant, tailored to their needs, and available on the
device closest at hand.
Unfortunately, traditional approaches - treating customers
and interactions in isolation, targeting a few large
segments, relying on siloed analytics – simply aren’t
sufficient to meet increasing customer expectations.
Instead, enterprises need to understand each customer’s
journey, capture real-time intent and context such as
weather or location, and anticipate their likely future
actions. Only then can enterprises deliver contextual,
individualized experiences that delight customers and
accelerate profitable growth.
Product Details
Insights enables enterprises to find hidden patterns in
customer behavior, anticipate each customer’s likely next
action, and make every interaction count with GRASP
(Graph and Sequence Processing), Predictive Customer