Apegroup Social Media Strategy 3

Social MediaAPEGROUP

Friday Meeting - 10 April 2015

3/4 Second Wave: Content

The Best Agency in Sweden on Social Media

Community

Lead by example Celebrate culture Paying it forward

1st wave Jan 2015

Content2nd wave April 2015

Video Text Slides Newsletter Talks

The Best Agency in Sweden on Social Media

Community

Lead by example Celebrate culture Paying it forward

1st wave Jan 2015

Additional channels3rd wave September 2015

The Best Agency in Sweden on Social Media

Community

Lead by example Celebrate culture Paying it forward

1st wave Jan 2015

Content2nd wave April 2015

Video Text Slides Newsletter Talks

The Second WaveContent

Processes

ContentThe second wave consist of social medias where we create our own content, that is later

distributed in our channels: Facebook, Twitter, Linked In.

KeynotesVideoText Newsletter Website

MediumBehind the screens

• 1 post

• 10 followers

We will base all our writing on Medium, the

worlds best writing platform. Everyone who is

interested in writing for Apegroup, can be

added as an Editor. Everyone are invited to

write what they want.

TEXT

YouTubeApeTube

• 3 videos (649 views)

• 20 subscribers

This will be the only channel we use for video

content. We will film all hackathons, all talks

and all cases. Daniel Dahlquist will help us

create video content and run this channel.

VIDEO

SlideshareBehind the screens

• 6 slideshares (100-400 views)

• 10 followers

After a presentation has been made, it is

obligatory to make the presentation ready for

public and then upload it to Slideshare.

Eliasson, Graffman, Sköld is going up right

now. Much more to follow.

KEYNOTES

MailchimpQuarterly Apegroup News

• 0 e-mails sent

• ??? recipients

Where we highlight the most important things

that has happened at Apegroup the last quarter:

news, articles, presentation, cases. Basically the

greatest hits of our content from the last three

months. Sign up in the footer of our website.

NEWSLETTER

The ApewebTwo streams

• Text driven prototype

• Grand re-design with fireworks

We have a core team in place. We have

stakeholders in place. This will be run like a real

project where Graffe, Mange and Olsson are

clients. Focus is total transparency, following

our new service offer to the point and not

owning any channels.

WEBSITE

Posting ProcessKeynote speakers: you must inform CHANNELS and provide CONTENT.

Talk

SlideshareYouTube Website

Facebook

Twitter

LinkedIn

Medium

Posting ProcessWe will use our CHANNELS more and more for CONTENT. And embed it on the website.

News

Website

Facebook Linked In

Twitter

JobsLinked In

Website

New Employee

InstagramEvent

Posting news on Facebook and on the website is something everyone at Apegroup will know how to, and

have the confidence to do.

Progress

Webbdagarna24 - 25 April. #apehack

Den 19e (dagen då vi började promotea på facebook) och fram till helgen efter att

webbdagarna tog slut så dubblade vi besökarna till hemsidan.

Den 27e, två dagar efter webbdagarna fick vi 400% fler som likeade vår sida än

innan. Vi gick från en om dagen, till fem den dagen.

INSIGHTS

Twitter

The Twitter Group

Nils Design

Wayne Business

Alek Tech

Karin Business

Joakim Business

Progress MarchA steady decline…

+63 followers (987) +27 tweets (495)

-28 impressions (590/day)

Progress MarchImpressions: From 14 to 18k.

Facebook

Fredrik Design

Magnus Business

Anders Tech

Johanna Business

Pernilla Business

The Facebook Group

Marcus Design

ProgressWhat has happened during March?

+23 likes (443) +17 posts (0.5/day)

Progress Reach19 Feb we bought an ad!

Progress TypesLinks > Videos > Photos

Progress PostsBought: 12,000

Progress PostsOrganic: 900

Progress RankingStill 12th…

Linked In

The LinkedIn Group

Johanna Business

Lotta Business

Nils Design

Petter Design

ProgressMarch

+23 followers (673) +12 posts (+2/week)

ProgressFollowers

Klout Score

Watch HackMingle

Action Plan

First Wave - Channels Second Wave - Content

Feb March April JuneMay

Web 1.0 - Build Web 2.0 - Build

Ape BoatWebbdagarna

Hack Days Eva Hamilton Guldapan ? ?

Blog - Behind the scenes (Web and Process) Ideas & Thinkings

Social

WWW

EVENT

PR

BLOG

?

Third Wave - Added presence

#apehack

Merci! /The Social Media Gurus