APEC Communications & Public Affairs 15 th ATCWG Meeting 3 March 2011 APEC Secretariat.

APEC Communications & Public Affairs

15th ATCWG Meeting

3 March 2011

APEC Secretariat

Focus on fora communicationsFocus on fora communications

Senior Officials’ Meeting (SOM) • Success stories from fora

SOM Steering Committee on Economic and Technical Cooperation (SCE)• FotC on Sub-fora Accountability and Communications Updating Chair/Lead Shepherd Guidelines

Budget and Management Committee (BMC)• Project Overseers provide project outcomes within 4 weeks for better internal information and publication on fora webpage

Promoting APECPromoting APEC

Communications servicesCommunications services

• Draft/distribute news releases

• Organise interviews

• Feature work on APEC website and APEC Bulletin

• Develop feature stories on events

• Design and publish informational booklets

• Offer Website templates and hosting

Case study: Policy Support UnitCase study: Policy Support Unit

250 news service providers globally

1 million households in the region

280 million households worldwide

The ResultsThe Results

The ResultsThe Results

“APEC as good as a free trade area”

APEC ProductsAPEC Products

• Symbol of specialised knowledge

• Springboard for marketing

opportunities

• Tangible product for stakeholders

APEC ProductsAPEC Products

• Become a spokesperson for the ECSG

• Write and publish in journals / newspapers / magazines

• Gain greater media attention

Communications StrategyCommunications Strategy

Planning an effective communications strategy

• Review current situation

• Identify Objectives

• Who is our Audience?

• What is our Message?

• How to fund? Resources (Human/Capital)

• Identify Mediums (Internet/Publication)

• Brand our product

• Develop Timeline

• Monitor progress

www.apec.orgwww.apec.org

APEC iPhone AppAPEC iPhone App

For more information, contact:

Thanawat SirikulProgram Director

[email protected]

Michael Chapnick Director (Communications and Public Affairs)

[email protected]

ContactContact

Project Management UpdateSOM2 & related meetings, May 2011

Prepared by

APEC Project Management Unit

• 52 Concept Notes submitted, requesting over US$7.5 million

• 42 projects & concept notes approved to the value of US$3,947,643:- OA: 6 projects valued at US$573,190- TILF: 16 projects valued at US$1,285,127- ASF: 20 projects valued at US$2,089,326

• Deadlines for proposals: -June 3 (approval notification: June 16); or-June 17 (approval notification: July 7)

Approval Session 2, 2011

Deadlines:• Session 3 Concept Note: 29 September - midnight Singapore time (GMT +8)• By this time, you must have:

– Forum endorsement & ranking– Sufficient co-sponsors •Submit Concept Notes to Program Directors via email. •Program Directors send Concept Notes to PMU.

Approval Session 3, 2011

What funds are available?

*Figures are correct as of 1 May 2011

** All figures are USD

FundFunds Available

for Session 2Funds Available

for Session 3

OA 607,439 607,439

TILF 1,632,205 1,632,205     

ASF – General 1,832,321 1,832,322

ASF - Human Security 166,195 166,194

ASF - Avian Influenza 1,036,995 1,036,996

ASF - TFAP II 143,712 143,713

ASF – Technology 31,408 31,407

ASF- Energy Efficiency 2,115,942 2,115,942

Sub-total for ASF 5,326,573 5,326,574     

Total for OA, TILF, ASF 7,566,217 7,566,218

Approval process

Group endorses concept notes

Committees and SFOM use the 2011 Funding Criteria to rank & prioritise notes

Highest priority notes that can be funded are expanded into full proposals

Satisfactory quality proposals recommended to BMC for approval

Project Implementation Phase

• Projects completed within two financial years• Projects must be implemented in line with

the Guidebook on APEC Projects• Monitoring reports (mandatory) submitted at

6 month intervals within a calendar year: – 1 February– 1 Augustnext due 1 August 2011

• Completion report (mandatory) submitted within 2 months of project completion

Procedural Updates – BMC 2

• Concept Note Cap:The amount requested in a Concept Note is to be considered the ceiling. Full proposals cannot exceed the in-principle approved amount.

• Two Strike Rule:A ‘two strike rule’ will apply for proposals that fail to meet quality standard at the full proposal stage for the second time. Such projects will be unable to have a future CN considered for the same project in future rounds.

Multi-year projects

Pilot initiative, starting Session 3 2011

• Phased capacity building initiatives in line with strategic priorities of SOMs/Committees/SFOM

• Maximum of $500,000 over 3-5 years• Minimum co-funding & co-sponsoring needed• Must have involvement of 2 APEC fora & external

stakeholders, and put forward at committee level• Full criteria, procedures & forms are available

through your Program Director or from the Projects page on the APEC website

Where can I get more help?

Further assistance on projects can be found:• Through the APEC Secretariat: your Program

Director or the PMUhttp://www.apec.org/apec/about_apec/apec_secretariat/sec_contacts1.html

• In the Guidebook on APEC Projects and Proposal Development Materials

http://www.apec.org/apec/about_apec/policies_and_procedures.html

• On the AIMP Project Database site:http://member.aimp.apec.org/pdb_sites/default.aspx

• Through your BMC delegate