ApacheCon 2014; Let Me Help You. Don’t Fear the Man with the Free T-Shirts

ApacheCon 2014 - @mrhinkle

Mark HinkleSenior DirectorOpen Source SolutionsCitrixhttp://open.citrix.com@mrhinkle




• Open Source Education

• Developer Relations

• Awareness Building

• Recruit Users

• Facilitate Participation

• Give Away T-shirts



• I personally believe deeply in Open Source as the right way to develop non-differentiated software

• If the Apache Software Foundation is successful it validates me

• I want to be part of something cool - I get to be part of a organization that touches the lives of billions of people

• If Apache projects we use are successful it makes it easier for my company to be successful

• I like you guys and gals. You’re my peeps.


Le

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f P

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AWARENESS > ENGAGEMENT > ADOPTION > EXTENSION > CONSUMPTION

Awareness

Discuss

Download

Use

Feedback

Document

Evangelize

Core DevelopmentDistribute

CollectiveIntelligence

Level of Effort

CollaborativeIntelligence

RepurposeExtend

Refactor




• Apathy sucks! If you write the code for the public good, make sure the public knows about it!

• Is there or should there be a blueprint for Apache projects to promote their project just like development?

• Crappy proprietary projects get used when no one knows about the cooler, faster, better Apache projects.

• Am I off base? Should I just >/dev/null ?


The Good

•Consensus Driven

•Excellent Development Process

•Excellent Webserver

•Passionate vocal developers

•Great developer resources

The Bad

•Consensus Driven

•Lousy promotion process

•Lousy Website

•Anonymous users

•Poor user success infrastructure


• Given $50,000 from war department and $20,000 from Smithsonian for a “special project”

• Seat at Harvard

• Head of the Smithsonian

• Professor at the U.S. Naval Academy

• NY Times covered his exploits

• He wanted to be rich and famous

• He had every advantage….


• No high school diplomas

• They were bicycle repairmen, not engineers

• Self-funded their airplane development

• No engine maker in the world could meet their needs so they invented one

• First manned airplane flight 1903

• When Samuel Pierpont Langley found out he quit


What if the Wright Brothers had the same

backing of Samuel Pierpont Langley?


`

Apache Software FoundationProvide Software For the Public Good

CompaniesProvide Value for Stockholders/Stakeholders


• Help host events

• Help create promotional giveaways (free t-shirts)

• Help with social media and PR

• Provide travel scholarships for developers

• Hire Interns

• Create goodwill

• Sponsor the ASF and ASF events


• Influence development process

• Manage the project

• Buy influence

• Prevent anyone from participating

See Apache Software Foundation Fail


• Training on the Apache Way

• Better mechanisms for promotion of projects

• Improved infrastructure

• Way to direct funds to support what’s important to me

• Make it easier for me to demonstrate value to my company

• Invest in the success of new projects

• Don’t over extend precious resources


You have an opportunity to do awesome things and

change the world.

Don’t take it for granted.


And I work on open source at Citrix.And I work on open source at Citrix.

http://open.citrix.comhttp://open.citrix.com

Thank You

ApacheCon 2014; Let Me Help You. Don’t Fear the Man with the Free T-Shirts

Software

mrhinkle help

mrhinkle training

mrhinkle apathy sucks

apache software foundation

better apache projects

promotion of projects

apache way better mechanisms

e i n t level of effort