How to Sell Into Multiple Lines of Business Mac Witmer LinkedIn Sales Solutions Relationship Manager Thursday, 8th October 2015
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Transcript
How to Sell Into Multiple
Lines of Business
Mac Witmer LinkedIn Sales Solutions
Relationship Manager
Thursday, 8th October 2015
Why Multithread?
The Different Structures
Using Sales Navigator to Multithread
Final Thoughts
Agenda
3
5.4
people are now involved in the
average B2B buying decision
Corporate Executive Board 2013 – Winning The Consensus Purchase
There are how many
Decision Makers now?
One Buyer
Many
Voices
One Account
Many Buyers
6
380,000,000 Members
7
ORG CHART CUSTOMIZE FIND
10
11
12
Start Socially:
Quick Pitch:
Call to Action:
Customized InMail Outreach
More likely to
engage through
warm introduction
5X
Lessons learned
1. Leverage your Existing Relationships 2. Seek to Educate 3. Convert Contacts into Relationships
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