AOM16 Developing an Inspirational Brand

#SDAOM

Aaron Carpenter

Developing an Inspirational Brand

Why are stories so powerful? They are how we communicate. how we learn how we make decisions

PODs

PERSONALITY

PROMISE

REASONS TO BELIEVE

POINTS OF PARITYVALUES

PURPOSE

DEFINE YOUR BRAND DNA AND HOW YOU INSPIRE

CLOSING THE LOOP

TNF Digital Ecosystem

THE NORTH FACE 2013 SEARCH DEMAND

Three Things You Can Do to Inspire AND Close the Loop

1) Define inspirational DNA for your brand

2) Use Social Media and CRM to close the loop

3) Analyze the data to keep them coming back

THANK YOU!

QUESTIONS?

Contact Info:

Aaron Carpenter(510) 517-4634

[email protected] [email protected]