“Protect your e-commerce from counterfeit and online fraud” · 2017-07-26 · Marktplaats (Netherlands) Speurders.nl Kapaza (Belgium) china.cn ecplaza.net tradekey.com Worldbid

“Protect your e-commerce from counterfeit

and online fraud”

04.12.2013

Confidential – for intended recipient only

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The Certilogo Authenticator is accessible via Web and Mobile.

Sign-up via Facebook, Google+ or e-mail.

Works in 8 languages, before or after purchase.

During product authentication the consumer provides valuable

information for example on where the product has been found

(retailer).

MOBILE

WEB

Proprietary “software as a

service” online tool that

translates product

authentications performed by

consumers and retailers into

intelligence for brand owners

on fraudulent retailers and

supply chain security (e.g.

subcontractors involved in

overproduction).

Used by brand protection

managers, license managers, e

commerce and supply chain

managers.

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• 40,000 websites compromised by cybercriminals every week

• 20% of a brand’s online traffic is being diverted away from its websites

• $80 billion annually is the cost of digital piracy

• $600 billion annually (7% of world trade) value of counterfeit goods sold

• 1 in 6 products sold online is identified as counterfeit

• 30% of all counterfeit seizures in the EU are linked to internet

distribution

96% of companies admit that guarding their online assets is now essential

for the success of their brand, but only 40% have a strategy in place

The internet economy of the G20 will be worth £2.7 trillion by

2016, BUT......

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Online revenue – trust is essential....

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Source: I wanted a bargain and got a fake instead.

All Internet channels. Mar. 2012-Feb. 2013

” “

HOW DID YOU CONNECT TO THAT SITE?

Marketplace eCommerce site

Search engines are still the main referral source to e-commerce

sites selling deceptive fakes

How did you connect to that site?

People who bought a fake from…

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HOW DID YOU CONNECT TO THAT SITE?

The majority of deceived customers thought the site was official

or an authorised reseller of the brand

Why didn’t you but directly from

the brands’ official website?

People that bought a fake from e-commerce site.

Source: I wanted a bargain and got a fake instead.

All Internet channels. Mar. 2012-Feb. 2013

” “

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HOW DID YOU CONNECT TO THAT SITE?

Counterfeiters use a mix of price, assortment and IP cloning to

deceive consumers

Why did you decide to buy

through that specific website?

Source: I wanted a bargain and got a fake instead.

All Internet channels. Mar. 2012-Feb. 2013

” “

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NetNames introduction and approach

Protecting your brand from

online counterfeiting, trademark

infringements and cyber-fraud

Brand Protection

We protect your brand and increase your online revenues adopting a

holistic approach

Effective portfolio management.

Ensuring traffic to your site is

optimized

Domain Name Management

Maintaining customer integrity

and trust in your websites

Secure

• IP protected

• Reduced counterfeit

• Increased sales

• Reduced costs

• Portfolio optimisation

• Strategic advice gTLD

15 years

10 offices

350 employees

25% Fortune 100

30% FTSE 100

40% CAC

30% DAQ

Industry focused

INTA, IACC, IQPC,

AGMA, ACG

UK

Switzerland

France

Germany

Denmark

Sweden

Norway

New York

LA

HOW DID YOU CONNECT TO THAT SITE?

ONLINE THREATS TO BRANDS

REVENUE AND REPUTATION

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gTLDs - friend & foe

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What are the online threats to brands and e-commerce?

1. Traffic Diversion 2. Revenue Dilution 3. Reputational Damage

Cybersquotting

Typosquotting

Illegal File sharing / streaming

Links on Social Media

ONLINE DISTRIBUTION OF

COUNTERFEIT GOODS

Reputation attacks on Social Media

Copycat & Rogue Websites / Mobile Apps

Online Marketplace infringements

Example ‘Type 1’ rogue website selling counterfeits http://www.hunterboots-sale.net// ….traffic: 4,620 web visitors per day!!

Domain registrant:

chen shoucheng

xiamenshisimingquxia

nyuehuayuan

Fujian

360000

CN

hunterbootsale@163.

com

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‘Type 2’ rogue website: http://columbiajakker.info

“columbia” in the domain name

itself , the site bears a small

resemblance to the genuine

Columbia site.

The site sells variety of branded

products

- Columbia

- North Face

- Spyder

- Canada Goose

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‘Type 3’ rogue website: www.jacketbay.com

No “columbia” in the

domain name itself ,

but the site looks and

feels like the a

genuine Columbia

website.

The site only sells

Columbia branded

products

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Don’t forget global online marketplaces – there are many....

MercardoLibre Brazil

MercardoLibre Argentina

MercardoLibre Chile

MercardoLibre Columbia

MercardoLibre Costa Rica

MercardoLibre Dominican

MercardoLibre Ecuador

MercardoLibre Mexico

MercardoLibre Panama

MercardoLibre Peru

MercardoLibre Uruguay

MercardoLibre Venezula

alibaba.cn

All Global eBays

eBid (UK)

Made-in-china

Hood (Germany)

Deremate (Argentina)

Marktplaats (Netherlands)

Speurders.nl

Kapaza (Belgium)

china.cn

ecplaza.net

tradekey.com

Worldbid

Trademe

Craigslist

Taobao

Alibaba.com

Ubid

Fuzing

meggagoods

Mobilephoneexchange

china.cn

ecplaza.net

tradekey.com

Worldbid

Trademe

BidonUSA

mobilephones.cn

Ubid

Fuzing

BidonUSA

olx.ph

ECVV

Ec21

IndiaMart

Amazon.com

Amazon UK

Amazon Canada

Amazon France

Amazon Germany

Amazon France

Amazon Japan

DIYTrade

ECEurope

iOffer

MGFTrade

SulekhaB2B

Sulit

TooToo

br.tradeholding.com

busca.aonde.com

uk.ebid.net

worldbidfashion

Amprice

Auvito

Dubli

QXL

Tradera

Priceminister (France)

slickdeals.net

Bizrate

dealtime

ecrater

bidorbuy.co.za

Dealsea

Dealcatcher

Souq.com

Twenga.com

Dealighted.com

sell.com

bargainist.com

boddit.com

locanto.com.mx

disnet1.org

alsoshop.com

mystore.com

dreams.appee.com

lotsofwholesale.com

brokerbin

proxis.be

Mobilephoneexchange

Itrademarket

trade.swissinfo.net

Commerce TW

Global sources (China)

Busytrade

mobilephones.cn

Dhgate.com

Pricegrabber

Tradeboss (Romania)

Allegro (Poland)

Cheapstingybargins.com

xpbargains.com

japanese.tradevv

exporters.sg

All Global Yahoos

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Example 1: Marketplace selling fakes

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Example 2: Marketplace selling fakes

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HOW DID YOU CONNECT TO THAT SITE?

HOW TO STOP INFRINGEMENTS

TO YOUR BRAND

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NetNames Brand Protection Methodology

• Global marketplaces

• Cybersquatting

• Traffic diversion

• Affiliate abuse

• ImageFlare

• Non-Indexed websites

Detection

• Counterfeit investigation

• Infringement insight

• Top analyst services

• Test Purchasing

• Offline investigation

Investigation &

Countermeasures

• Analysis

• Prioritization (product lines,

site traffic, regions, seller

IDs, revenue exposure ect.)

• Scoring vs. priority

Assessment

• Takedowns

• Domain suspensions

• Disruption measures

• Legal actions

• Bespoke analytics &

reporting

Enforcement

BRAND

ABUSE

A bespoken service to your needs

The workflow of the enforcement:

Step 1: Automatic detection of the infringement

Step 2: Confirmed and reviewed by enforcement analysts and further reviewed by the client

After initial contact with the registrar, the registrar tracked down over 25 additional rogue sites

and suspend them because of our relationship and credibility.

Result:

Within 2 days, all the domain names in question were suspended by the registrar

Example 1: Suspension of rogue website

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End-to-end case study – Taobao listings removed

We enforce effectively on Taobao while others can’t.

Step 1: Automatic detection of the infringement

Step 2: Confirmed and reviewed by enforcement analysts and report

We have better understanding in Taobao IP policy and we communicate with the IP enforcement department of

Taobao on a daily basis.

Result: Within 2-3 working days, the listings are removed

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Example result for a client – becoming a harder target

0

100

200

300

400

500

600

April May June July August September October November December

Nu

mb

er

of

Do

main

s C

losed

Month

Closed

Cumulative Closed

Number of infringing domains reducing as client becomes a harder target

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Client case study: number of marketplace listings enforced by

month

91% decrease since

January

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HOW DID YOU CONNECT TO THAT SITE?

NEW FRONTIERS - MOBILE APPS

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A few facts about Mobile Apps....

• 100bn apps have been downloaded from Apple’s App Store

and Google’s Play marketplace

• Approx 15bn apps are now downloaded each quarter

across the iOS, Android, Blackberry, and Microsoft mobile

ecosystems.

• 58% of consumers with smart phones regularly shop online

through Mobile Apps.

• 61% of people state their mobile experience affects their

opinion of brands.

• More than 20,000 malicious and fraudulent apps for Android

devices were found in July 2012 alone.

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Mobile apps are the latest threat vector for cyber

criminals

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NetNames Mobile Apps Monitoring

• Software developed specifically to monitor Apple App store, Google Play, Blackberry World and Windows Mobile

• Detect & remove rogue, fraudulent, unauthorized or infringing apps

• Expert analysis & reporting on scale, scope and origin of threats

• Detection and prioritization of unauthorized or infringing apps by:

• Brand / Title

• Developer

• Downloads

• Marketplace

• Rating

• Price

• Image

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Enforcement of infringing apps

• NetNames can deliver enforcement services against infringing or

counterfeit apps on

• Google Play

• Apple App store

• BlackBerry World

• Windows

• Compliance rates over 70% and growing....

• Takedown times – can be several days

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Contact

Telephone

Email

Chizzolini Daniele

Corporate Sales & Account Manager at NetNames GmbH

+41 (0)44 204 16 85

[email protected]

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