“Practical approach to Farm Level Traceability for Exports in Spices -Case studies on Capsicum ” Krishnakumar Menon, Head – Sourcing Operations, Griffith Laboratories Pvt. Ltd. 3 rd December, 2014.
“Practical approach to Farm Level Traceability for
Exports in Spices -Case studies on Capsicum ”
Krishnakumar Menon, Head – Sourcing Operations, Griffith Laboratories Pvt. Ltd.
3rd December, 2014.
Established in early 1900s by Enoch Ladd (E.L.) Griffith and his son, Carroll Ladd (C.L.),
Company is headquartered in Chicago, Started as a Pharmaceutical Business
Started focusing on Food in 1919 with initial focus on Meat and Bakery segments
Established its first overseas factory in Toronto in 1920
The second overseas factory was established in Mexico City in 1950
From 70sto 90s: Introduced several innovative products for the Food Industry
Also expanded to Europe, Asia and Central America in this period
Griffith India established in 2005
Employee strength 2500
Remains a Privately held company with strong family values
Griffith Laboratories – An Introduction
3
USA - Illinois (4)
USA - Georgia
Canada - Toronto
Mexico (3)
Brazil Colombia
Panama
Costa Rica
Ireland
United Kingdom
Belgium
France
Italy
Spain
Korea
Japan
Taiwan
China (3)
Philippines
Thailand
Singapore
India
Griffith Today
Manufacturing locations are shown in Red
Food Safety Alternatives — Additives designed to curtail microbial growth, maximize product safety
Seasonings—Blends of herbs, spices and functional ingredients that impact flavor, performance, appearance and aromatics.
Texture & Coating Solutions — Cereal- or flour-based blends with added flavors, spices, herbs and functional ingredients that enhance appearance, mouth-feel and shelf life
Sauces & Mixes —Blends of flavors, spices, herbs and functional ingredients, available in unique liquid, dry and concentrate forms
Doughs— Inventive flour and yeast-based systems with additives designed to optimize flavour, texture and performance
Functional Blends—Ingredient blends developed to optimize specific properties such as flavour, color, yield and binding capabilities.
What We Make
Who are our Customers ?
Food Service, Restaurants, Fast Food Chains and Caterers
Food Processors, Meat Processors
Food Distributors, Food Packers
Food Retailers, Supermarkets
Snack Foods Makers
Food – Safe or Unsafe ??
Contamination can be Deliberate (Food adulteration) or Accidental
Therefore, the Challenge
is to produce clean food products with sustainability , product traceability and remain within the regulatory
requirements for export.
Product Recall
• Product recall is a request to return to the manufacturer, a batch or the entire production run of the product, due to safety concerns, design defects or labeling issues.
• Recall decisions and the recall procedure has to be fast to ensure the safety of the consumer.
Traceability
• Traceability is the ability to track any food product through all stages of production , processing and distribution.
• Some often-recognized benefits of traceability include:
• Ability to determine the origin of a product, ingredient or component.
• Simplifies problem-solving in event of defective or contaminated product, ingredient or component.
• Allows issues to be more quickly identified, contained and resolved.
• Limits losses and lowers costs.
• Protects public health and safety.
• Builds trust and confidence in affected products, businesses or systems.
• Verifies that produce is locally grown.[6]
• Improves operating efficiencies for growers, packers and shippers
Traceability
• Allows issues to be more quickly identified, contained and resolved.
• Limits losses and lowers costs. • Protects public health and safety. • Builds trust and confidence in affected
products, businesses or systems. • Verifies that produce is locally grown. • Improves operating efficiencies for growers,
processors and shippers.
Backward Integration
To Meet Regulatory requirements
Meet Customer’s Quality
Sustainability Farm – To – Fork Traceability
Why Griffith ventured into Backward Integration ?
Traditional Chilly Belt
Traditional Paprika Belt
Cochin Port
Chennai Port
Program Areas
Kandakuru started in 2011
Bellary Started in 2012
Khammam started in 2013
Raichur Started in 2011
Griffiths Programme over the years
SEASON AREA( ACRES ) QUANTITY ( MT )
VILLAGES FARMERS
2011/12 175 240 6 26
2012/13 300 420 9 42
2013/14 450 550 11 57
2014/15 800 1000 14 98
How the Programme works
Griffith prepares a Package of Practices which clearly lays down what farmers need to do on enrolling for the program. This also includes an list of approved practices
Griffith deploys a team of field supervisors who constantly interact with farmers and also visit the farms on a pre-decided schedule
Regular training of field supervisors and Farmers undertaken to ensure that recommended practices are absorbed easily
Recommended Post-harvest practices to ensure hygiene and contaminant control
Maintain records and documents at all times
Reduced level of lot testing but at key points in the crop cycle to ensure that the program is fool-proof
Principles of meeting the regulation
Prepare a list of approved Pesticide and circulate among organizers and local Pesticide dealers
Following Integrated Pest Management (IPM) Practices to ensure bio-control means of Pest control are used to the greatest possible extent
Regular monitoring of the fields by Farmers & Field Supervisors to ensure early detection of Pest activity
Spray Pesticides only as a last resort. Do not use a molecule more than twice in a season. Do not spray any chemical pesticides 15 days prior to harvesting
Take random field samples from various farms and pre-test them for pesticide residue
Ensure a Fair Trade
Farmers enlistment is voluntary. All farmers are made fully aware of the required practices and conditions well in advance and in writing
Regular visits by Griffith’s team and recommendation of practices acts as a reassurance to farmers that they always have a “shoulder to lean on”
Price fixing mechanisms are clearly explained to Farmers and are quite transparent. Farmers earn more than selling normal chillies in the Markets. Buying Price is linked to published Regulated Market price which is easily accessible to all.
Calibrated and certified weighing scale and transparent weight measurement of lots ensures farmers get paid for the right quantity. (This is not so in the markets)
Physical quality assessment happens in the presence of farmers and farmers are given opportunity to rectify lots in case of problems. No further deductions on quality claims on farmers are made as is the practice prevailing in the markets.
Ensure a Fair Trade
Material picked up at or close to Farms. Farmers need to carry goods to the Markets and left to the mercy of local traders. Farmers given fair time Window to handover the produce to Griffith so that he can get the best possible price.
All govt. provided benefits are leveraged by Griffith on behalf of farmers and passed on entirely to them, free of cost.
Cold Storage is hired by Griffith and Farmers need not pay for these as they hold stocks for a small period of time.
Field Staffs with the farmers
Traceability to the farms Every Farmer given a unique Code Each Farm is identified by a code Field Supervisors Assigned to Each Farm. Pesticides applied are recorded on a day to day basis by Field Supervisor for each
Farm The Chilli packs are identified with the Farmer Code and other details. Each lot can be traced back to the farm and all key agricultural practices
Traceability Records
Traceability to the farmer by using coding Field records and daily field report
entered against the Farmer’s code
Material Packed in bags tagged with the same code
All lot analysis are against the farmer’s code
The final invoice would also bear the lot number for each lot being delivered
Date entry into the system would be also against the lot number
SYSTEM PROVIDES 100% “FARM TO FORK” TRACEABILITY
Produce from each farmer is coded
Produce from each farmer is coded
Field Staffs Spraying Register
Farmer Traceability on the software
Farmer field details
Field Operational Traceability
Traceability in Transaction
TIN No:- 28796873536 Invoice No:INV-14-15/4
Date:30-05-2014
Regd. office: Branch office:
No. 66, Jyothi Nivas College Road, TF5 3 RD FLOOR, EMPIRE SQUIRE,
5th Block, Koramangala, ROAD NO 36, JUBLIEE HILLS,
Bangalore - 560095 HYDERABAD.
INVOICE ADDRESS
To
AVT McCormick Ingredients Pvt Ltd.,
Kaipoorikkara, South Vazhakulam,
Marampilly (post), Aluva - 683 107,
Kerala.
TIN NO:32150346862
SI. Weight of Total No. of Net weight Rate Total Value
No. Bags Weight Bags (in kgs.) per (in. rupees)
(in kgs.) Kg
(A) (B) B-A=(C)
1 334 IPM Withstem Chilli
(ITEMCODE CHW01045)
Lot No:G8012-011/14-15 100 6,200.00 200 6,100.00 86.00 524,600.00
Lot No:G8012-014/14-15 150 9,225.00 300 9,075.00 86.00 780,450.00
Lot No:G8012-028/14-15 80 4,970.00 159 4,890.00 86.00 420,540.00
Lot No:G8012-029/14-15 199 12,160.00 397 11,961.00 86.00 1,028,646.00
Lot No:G8012-030/14-15 73 4,455.00 146 4,382.00 86.00 376,852.00
(SALE AGAINST H-FORM)
Total 601 37,010.00 1,202 36,408.00 3,131,088.00
(Rupees in words: Eighty Nine Lakh Forty Two Thousand Three Hundred Sixty Six Only)
for Griffith Laboratories Pvt Ltd - AP Branch
Authorised Signatory
INVOICE
Original / Duplicate / Triplicate
Griffith Laboratories Pvt Ltd
Particulars
Traceability in Chilli Processing PRODUCT CRUSHED CHILLI
LOT NO PLC/2411
CUSTOMER GRIFFITH,USA
PRODUCT CODE PC78090
NO OF BAGS 500
QTY 9072 Kg
RM LOT NO USED & QTY 10061402-11800 Kg
PLANT CRUSHING LINE
FG produced DATES SHIFT RM LOT NO FG LOT NO ISSUED INPUT QTY USED QTY FG PRODUCED QTY NO OF BAGS
BY PRODUCTS(Kg)
7/19/2014 III 10061402 PLC/2411 2050 2050 1451.2 80 581
7/21/2014 III 2400 2400 1904.7 105 475
7/22/2014 II 2700 2700 2267.5 125 400
7/22/2014 III 2848 2848 2358.2 130 410
7/23/2014 I 935 935 725.6 40 190
7/23/2014 II 470 470 380.94 21 80
11403 9088.14 501 2136
PLANT METAL DETECTION
FG metal detected DATES SHIFT FG LOT NO ISSUED QTY USED QTY FG QTY NO OF BAGS
7/22/2014 II PLC/2411 3809.4 3809.4 3809.4 210
7/23/2014 II PLC/2411 5278.74 5278.74 5278.74 291
9088.14 501
THANK YOU