“More than creating a Fanpage ” Preview By Felipe Spina www.ebookfacebookmarketing.com
“More than creating
a Fanpage”
Preview
By Felipe Spina www.ebookfacebookmarketing.com
Facebook alone has +780 million users. Source: SocialBakers
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“More than creating a Fanpage”
Facebook Marketing
Look at the
Red Bull case
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You will learn how to advance in:
Sales
Brand building
Visibility increase
Facebook Marketing
Facebook is already the 2nd source of traffic
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Facebook Marketing
1 fan in Facebook = 20 additional visits to your site
Source: Hitwise Intelligence weblog analyst: http://weblogs.hitwise.com/robin-goad/2011/06/1_facebook_fan_20_additional_v.html
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How much does a Facebook Fan cost?
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Engagement and relationship with your
target-audience wherever they are
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Facebook Marketing
In addition to powerful tools!
Applications for you to boost your fanpage.
And even create your own application.
Facebook Marketing
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Why you are going to “like” this?
Facebook Marketing
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Introduction
After conducting countless surveys regarding campaigns,
presentations and reports of actions especially performed for
Facebook, I was able to notice that there were very few studies
in Portuguese on the tool. I therefore decided to elaborate a
mashup and bring together important information in a single
material.
I hope you like it!
Facebook Marketing
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Who elaborated this? Felipe Spina has been in the web marketing business for
over 8 years, having worked in some advertising agencies,
developing social media planning and actions.
He came across facebook in 2007 and has since then logged
in everyday in search of new opportunities.
For more details, check it out: www.fspina.com
Facebook Marketing
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TARGET-AUDIENCE
Professionals in the digital marketing, communication, advertising fields and users interested in
understanding the tool.
PURPOSE
To develop a strategic view of communication in social networks, presenting the main concepts and
applications available to help in the creation, execution and analysis of results of campaigns that use
digital media.
METHODOLOGY
Handout with cases, simulations and complementary content.
Facebook Marketing
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What you will learn
Program
Applying a strategy
Media planning
Creating a Fanpage
How to add and create applications
Connecting in other medias
Success cases
Presentation of results and reports
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Applying a strategy
What is the challenge/objective?
Is there a communication problem?
Do you know your fans?
Where do you want to arrive?
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Understand how to
use all the
functionalities in this
platform.
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Segmented ads Updating of ads shown to friends
Creation of QUIZ, polls and surveys
Creation of event with possibility of announcing it
Geolocation. Integration of the company’s physical space with the digital environment
Fanpage – page directed toward companies, brands and products
Facebook Application like games, calendars, online sales, music, etc..
Integrate applications with the social networks to share and receive updates
We can work in Facebook with:
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Defining the target-audience
Competitors
Types of campaigns
Using the Facebook Ad
Actions in other media
Reports
Media planning
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Knowing the tool’s resources
Media planning
Do you know what social reach is?
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Creating a Fanpage
How to create a page
Creating a tab
Adding applications
Essential tips
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Cases
Brands,
Products,
Services,
Artists, etc.
They are all there,
and you?
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You will learn how to present reports with the results of your Facebook
Page, ads, in addition to strengthening the relationship and finding out
what your fans liked the most.
Results
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Felipe Spina
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And much more....
Buy the complete eBook www.ebookfacebookmarketing.com and like the fanpage
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