“Don’t Pass Go Without Taking A Selfie” · 2018-04-03 · “Don’t Pass Go Without Taking A Selfie” Gamify Your Change Plan to Increase Engagement & Achieve Results Kimberly

“Don’tPassGoWithoutTakingASelfie”GamifyYourChangePlanto

IncreaseEngagement&AchieveResults

KimberlyBertz,WellsFargoErinDaly,PeopleFirm

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Howwe’llusetoday’sHme

•  GamificaHon:whatisit?•  TheWellsFargostory•  Tips&tricksandlessonslearned•  Createyourowngame!

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Theuseofgame-thinkingandgamemechanicsinanon-gamecontextinordertoengagepeopleinsolvingproblemsandincreasecontribuHons

WhatisgamificaHon?

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•  Social:IncreasesengagementandadopHon•  Fun:IncreasesretenHonandlearning•  EffecHve:ReinforceswithoutbeingrepeHHve•  RecogniHon:Opportunitytoshowmastery

Whydoweuseit?

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WhendoyouusegamificaHon?

GoodTimes

• Want/needtoincreaseinteracHonandparHcipaHon• AcHve&visiblesponsorship•  ClearconnecHonbetweengame&iniHaHve•  Tailoredtoenvironment•  Partoflargertraining,engagement,orcommunicaHonsstrategy

BacktotheDrawingBoard

• Novelty/forthesakeofplayingagame• Notalignedtolargerstrategy•  Complicatedtoplay•  Lackofleaderacceptance•  Lackofmeasureableoutcomes•  Cultureis“anH-game”

TheWellsFargostory•  WellsFargo:diversefinancialinsHtuHonwith84linesofbusiness,unitedbymissiontohelpourcustomerssucceedfinancially

•  CorporateProperHesGroup(CPG):theteamthatmanagestheWellsFargorealestatepor`olioandensuresthatteammembershaveagreatworkplace

•  DynamicHmeinthecompany–  OneWellsFargoapproach–  Focusoncustomerexperience&leveragingrapidly-evolvingtechnology–  GeneraHonalshia:BabyBoomersreHringandgrowingpresenceofMillenials

•  HowCPGsupportsthesegoals: – Workplace2020:enhance&revoluHonizetheworkplace–  RE-Align:empowerCPGteammemberswithbest-in-classtoolstomanagepor`olio

TheRE-Alignchallenge

TheRE-AlignIniHaHve:AmulHyearbusinessprocessandtooltransformaHon

Challenges:•  Significantchangeimpactstopeople,process,andtools•  ChangefaHgue:mulH-yeareffortandteammemberswerewaryofongoing

releasesandchanges•  Geographicdisbursement:600impactedteammemberssifngacrossU.S.and

oaenvirtuallymadeitimpossibletodoin-personacHviHes•  WidegeneraHonalspread:frombrandnewMillennialsinworkforceto

significantlytenuredteammembers•  Workarounds:severalofthescopedreleasesperformeddifferentlythan

intended•  Importanttofocusonmoraleandengagement

Enterthegame:RacetoRE-Align

Whatwesetouttodo:•  InsHllcreaHvity,funandabitof‘lightness’toa“alongandchallengingproject”•  Ensuretherightteamswererepresented•  Makeithappenonbudget!•  Buildthegametobeeasytounderstandandimpossibletoavoid

•  PointsforthosethatengagedinourChangeManagementReadiness,TrainingandSupportAcHviHes

•  Leaderboardsthatshowcasedwhereteamswerealongtherace•  GameAmbassadortoshareupdates,teamstatusandabitof‘ribbing’whennecessary•  Expecttheunexpected:mostsurprising…thecrowdfavoritewasthe“STICKERSELFIE”

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Keepitsimple

GarneringamenHonMakingRacetoRE-AlignsHckers:Alowbudget/lowproducHonwaytospreadthewordinagrassroots

way…

Createa‘brandmarker’sopeopleeasilyspotthewaysto‘play’thegame.RacetoRE-AlignbrandwasoneveryacHvitythatwouldearnpointsforteammembers

Takingthefirst‘selfie’thatwouldstartoneofthesilly

partsofthegame!

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TrackingthecompeHHon

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Intheend…alotofselfies!

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IncreasedparHcipaHon=readytolaunch

Let’stalkaboutour:• Lessonslearned• Tips&tricks

Expectsomepushback…

…oratminimumraisedeyebrows!Youmighthear:

•  “They’re<insert@tlehere>.Theydon’tplaygames”•  “They’rebusy.”•  “It’sembarrassing.”•  “Howmuchdoesthiscost?”•  “Weneedthemtotaketrainingandgetready,notplay

games.”

Tips&tricksforgamingsuccess

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1.  Havealeaderboardandmakeitpublic2.  Don’twasteHme:givestakeholderspointsforwhattheyneedtodoanywayaspartofthechange

plan3.  Promote,promote,promote!4.  Keepitsimple:peoplewon’tpayamenHonifit’stoocomplicated

•  DoallthepointcalculaHonsandtabulaHngyourself5.  Ifyoubelieveitwillwork,keepthefaith,andkeepsellingyourideaunHlyougetbuy-in.Butmake

sureyouhaveabackupplanifitdoesn’twork•  Somegamesmightnottakeoff,andyouwanttobeabletochangecourseifyouhaveto.Thisis

anothergreatreasontokeepthingslow-costandavoidsignificantinvestmentbeforeyouknowifitwillgoviral.Ditchthefancyapps!

6.  KeepyourteamstherightsizetogenerateexcitementandcompeHHon:forus,itwasaround20people,allunderanimmediatemanager

7.  Bepreparedtoprimethepump!You’regoingtoneedtodoaliMlepushingun@litgetstocri@calmass8.  Don’ttrygamificaHoninchargedorhosHleatmospheres,likearoundunpopulardecisionsorlayoffs.

Gamesarebestforgefngpeople’samenHon,notimprovingmorale9.  Makeitfun!Peopledon’twant“onemorething”addedtotheirworkday,sothegameneedstofeel

likeafun,worthwhilebreakfromnormalduHes

GameObjecHve:1.  Breakintosmallteams(~5people)2.  RaiseyourhandifyouareamemberofanACMPlocal

chapterORifthereareotherchangemanagementpracHHonersinyourorganizaHonorareathatmightbeinterestedinACMP

3.  Usethetemplatewe’veprovided4.  Yourgoal:GenerateengagementforyourlocalACMPchapter

orbuildawarenessforACMPwithinyourorganizaHon

Let’sallbeGAMEMASTERS!

Thankyou