Anything Anywhere Anytime
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Anything AnywhereAnytime
Prague 2013Learning & Highlights about
• Social Media & RoA
• Intelligent Advertising
• Innovation Gaga
• Invent & Innovate
• New Approaches in retailing
• Employee Value Proposition
• The Mobile Opportunity
Return on Attention
From Lilli to Nestle
The naked world
Do it ourselves
Outside the browser
The Attention Economy
Hyper Distribution
Underlying Logic
Net Promoter Score
The Golden Circle
Underlying Logic
• Net Promoter Score
• The Golden Circle
ZAPPOS
ROA
Great advertising “Hyperdistribution”
Happiness delivered
ROI
Kicker
Customer Enthusiasm is not a Department, it should be embedded in the entire Company
Intelligent Advertising
• Psychology
• Sociology
• Special Appeals
Neuro Marketing
The brain knows more than you think
Elements of successful strategy
INNOVATION GAGA
Elements of successful strategy
Emotions
Experience
Engagement
Exclusivity
Practical Do’s & Don’ts of Innovation
1.000 Products taken to market
Creativity
Ideation
Innovation
Innovation is the Application of Invention
Innovation is a process – not an event
Retail wiil never be the same
The retailing experience & point of view
The Retailer Doing it Different
The Value of your Customer
The Value for your Customer
An innovative Approach to Retailing
Employee Value Proposition
• To get sense you / your company have / has to make / offer sense
Employee Value Proposition
The strength (or weakness) of the employee value proposition is a company’s performance in the war for talent
– how good are they at attracting and retaining talent.
Freedom Freedom
Exciting TasksExciting Tasks
Work-Life-BalanceWork-Life-Balance
Growth/Development Growth/Development
ValuesValues
Culture Culture
Strong ResultsStrong Results
Exciting Challenges Exciting Challenges
AffiliationAffiliation
Career ProgressCareer Progress
Indirect FinancialIndirect Financial
Direct FinancialDirect Financial
IntegrityIntegrity
Focus on PeopleFocus on People
Mentoring/CoachingMentoring/Coaching
Respected BossRespected Boss
LeadersLeaders
RewardsRewards
CompanyCompany
JobJob
Employee Value Proposition
Source: Stewart Black, INSEAD
A Question of Perspective
Loyalty
Personal Engagement
Value
Content
It’s how you look at it
Mobile World
The mobile opportunity is ready to be grasped now, and it's all
about closing the gaps between what pets/pet owners/pet
suppliers have, and what they need.
The Core Take Away
Attention
Content
Transparency
Authenticity
The Core Take Away
It’s the Why!
Not the How or What!
The Core Take Away
RoA
RoI
Thank’s
See You
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