Anya Hindmarch
Anya Hindmarch
Credentials
• 100 shopping websites since 2000• 35 professional staff (Surrey & Bangalore)• 70 active clients• First class operations: 99.99% available• One website updated every hour• Approach £100m sales per annum • Part of the Pindar Group
Merchandising High conversion
Streamlined checkouts
Innovative Content-managed
Easily navigated and searched
Strong marketing platform
Well built for Google
Strong design
Great images
Integrated
Fully bespoke
What kind of websites
Analytics
Personalised
Targeted
Apparel & Accessories Clients
Why Screen Pages?
• Online retail focus and track record• Strong client base• Agency, end-to-end technical & marketing approach• Best-of-breed, best practice• Part of Pindar with access to many related services• Cultural and organisational profile• Identifiable business benefit: increased sales
Best of Breed Online Retailing
Navigation
• Multiple navigation paths• Allowing different customer types to shop in
different ways for different reasons• The importance of search
Product Range Presentation
• Category pages• Product pages• Cross sell and up sell opportunities
Immediate Purchase of Upsell
Suggestions
• Zoom• Improved Online Catalogue• Online Catwalk• More interaction on the page
Building Brand Personality
• Weblogs• Viral Marketing• Social media (e.g. add to del.icio.us etc)
Wish Lists
Flickr
Become the Expert your sector
• Ask the Expert• Get the Look
Design Concepts