ANY FAMILY RESIDENCE 1234 Main Street Any Town, USA 00000 PREPARED FOR.

ANY FAMILY RESIDENCE1234 Main StreetAny Town, USA 00000

PREPARED FOR

121 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010

Online Marketing Plan

• Almost 90% of home buyers and sellers use the internet to search for their home1

• Reach the widest audience of potential buyers

• More buyers = better chance of finding one that is willing to meet your terms, price and desired closing date

ALMOST 90% OF HOME BUYERS AND SELLERS USED THE INTERNET TO

SEARCH FOR THEIR HOME

HOME BUYERS AND SELLERS - 2010

14 Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010

Where Buyers Found Homes

• 37% of buyers found a home via the internet – up from 8% in 2001

15 5Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010

• 2002: Internet surpassed print ads

• 2004: More buyers found their home on internet than from signs

• 2009: The internet is THREE TIMES as powerful as signs

How Buyers Found Their Homes

16For illustrative purposes. Varies by broker and region.

BUYERS WHO ARE JUST ON REALTOR.COM®

BUYERS WHO SEARCH OUR LOCAL SITE AND REALTOR.COM®

PRINT ADS

BUYERS SEARCH OUR LOCAL WEB SITEBest of All Worlds

I market to buyers who are on our site PLUS buyers who have not yet picked a broker.

17comScore, Media Metrix, Key Measures Report, June 2011 for REALTOR.com® and other comparable real estate aggregation sites and excluding sites of franchisors/brokerages. REALTOR.com® numbers include MSN® referring numbers – Due to rounding, charts may not add up to 100%

REALTOR.com®

Facts That Matter

• Visitors on REALTOR.com®

stay longer than on other comparable sites. They take another look at a property and really comb through the details

• Visitors on REALTOR.com®

also come back more often than on any other comparable site

Where more home buyers and sellers view more listings than anywhere else. That means your home has more chances to be seen and ultimately purchased.

Most Viewed

18

Social Networking

I will use social networking as a non-intrusive way to keep my network apprised of your listing

19

I will make yours stand out

Because REALTOR.com®

has millions of listings…

20

Buyers who are searching in this neighborhood can find me through REALTOR.com® mobile marketing.

REALTOR.com® Apps

Mobile Marketing Plan

• Buyers driving through the neighborhood can:

- Find your home, get directions and a map

- Connect with me in one “click” to get details and make an appointment

How will I showcase your home to the most buyers?

• I will help your home rise to the top of the search, above other homes, by adding more photos

Showcase Listing Enhancements

Screen shots represent site as of publication date. Site subject to change without notice.

22

How will I showcase your home to the most buyers?

• I place my cell phone number at multiple points to increase buyer calls for your property

Showcase Listing Enhancements

Screen shots represent site as of publication date. Site subject to change without notice.

23

Close to 173 million Americans watch videos on

the internet every month1

How will I showcase your home to the most buyers?

• I will make your home stand out with a video or virtual tour

Showcase Listing Enhancements

23

1 comScore, Media Metrix, January 2011

Screen shots represent site as of publication date. Site subject to change without notice.

24

• Local and regional buyers make up half of the market

• I will post your Open House on the website where more consumers are doing research

• Those who know the neighborhood may refer their friends to your Open House

Open Houses

Showcase Listing Enhancements

33

Online Listing Performance Report

• Weekly tracking report shows how many buyers are looking at your home

• Thousands of home buyers sign-up for home search assistance on REALTOR.com

®

each month

Buyer AssistBY REALTOR.COM®

• To help buyers find your home, I am 1 of only 2 agents positioned on REALTOR.com

®

in the zip code where your home is located.

• This exclusive program enables me to guide home buyers towards the purchase of a home during a critical phase of their search

Screen shots represent site as of publication date. Site subject to change without notice.

Locally, regionally, nationally and internationally

28

• Move-up buyers

Featured Homes™

• First time homeowners

• Local buyers

• Relocation buyers

• Investors

• Foreign buyers

• I can make your home the first one buyers see

• Triple the number of buyers who see your home

• Exclusive position gets your home seen before all others

Featured Homes™

2929Screen shots represent site as of publication date. Site subject to change without notice.

32

Top Producer 8i® helps convert more internet buyers

Top Producer®

241 comScore, Media Metrix, June 2011

Online MarketingAdvantage

Showcase Listing EnhancementsI will enhance your listings on the top websites, including REALTOR.com®, with the features buyers want most

Featured HomesTM

Your home will have premium positioning on the most viewed real estate site,1 REALTOR.com®

Mobile ReachYour property will appear on the REALTOR.com® mobile app so mobile consumers can find your home

Facebook® ApplicationI will display your property on my social media sites such as Facebook® and Twitter

TM

Top Producer® 8iMy data system helps manage prospective buyers so that I never miss an inquiry, request or referral

Buyer Assist by REALTOR.com®

More people will potentially see your home helping create more demand

24

Showcase Listing EnhancementsI will enhance your listings on the top websites, including REALTOR.com®, with the features buyers want most

Featured HomesTM

Your home will have premium positioning on the most viewed real estate site,1 REALTOR.com®

Mobile ReachYour property will appear on the REALTOR.com®

mobile app so mobile consumers can find your home

Facebook® ApplicationI will display your property on my social media sites such as Facebook® and Twitter

TM

Top Producer® 8iMy data system helps manage prospective buyers so that I never miss an inquiry, request or referral

Online MarketingAdvantage

Buyer Assist by REALTOR.com®

More people will potentially see your home helping create more demand

1 comScore, Media Metrix, June 2011©2011 REALTOR.com®   All rights reserved. rdc_listing presentation_071811