Anubhav Girdhar - Apple and the Environment

8/16/2019 Anubhav Girdhar - Apple and the Environment

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Project Report

ON

“APPLE AND THE ENVIRONMENT”

SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD

OF THE DEGREE OF BACHELOR OF BUSINESS

ADMINISTRATION

2!"!#

UNDER THE GUIDANCE OF $ SUBMITTED B%$

MRS& MONA 'AWATRA ANUBHAV GIRDHAR

(FACULTY, MAIMS) (BBA (GEN) III SEM)

07714701710

MAHARAJA AGRASEN INSTITUTE OF MANAGEMENT STUDIES

Affilia!" # G$%$ G#&i'" Si' I'"%a*%a+a U'i!%+i-,

D!li .S. A%!a, .l# N#/ 1, S!#% , R#i'i D!li 110041/

http://en.wikipedia.org/wiki/File:Apple_logo_black.svg


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AC'NOWLEDGEMENT

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DECLARATION CERTIFICATE

I !%!&- "!la%! a ! *%#6! #' “APPLE AND THE ENVIRONMENT:

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ANUBHA>

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CERTIFICATE

Ti+ i+ # !%if- a ! *%#6! il!" 9APPLE AND THE ENVIRONMENT: i+ a'

aa"!5i 3#%2 "#'! &- 9ANUBHAV GIRDHAR : +$&5i!" i' ! .a%ial

f$lfill5!' #f ! %!


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v



6/61

vi



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E4ECUTIVE SUMMAR%

T! *%#6! %!*#% i+ # a


8/61

CHAPTER SCHEME

CHAPTER"!$ INTRODUCTION$ " a*!% 1 i'l$"!+ "!ail+ #f ! A**l! I'/

i'l$"i' i+ S#2 Ma%2! *%i! a'" R!!'$! !'!%a!" al#' 3i i+ i5*#%a'

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CHAPTER"2 PRODUCTS $" a*!% #'+i++ #f *#"$+ #f A**l! I'/ B!+i"!+ i

al+# #'+i++ #f ! "!ail+ #f all ! *%#"$+ +#l" &- ! #5*a'- $'"!% i+ 'a5!/

CHAPTER"# NETWOR' $? a*!% @ #'ai'+ "!ail+ #f ! -*! #f $+!%+

a++#ia!" 3i A**l! #5*$!%+,I'/ i'l$"i' i+ !a"


9/61

CONTENTS

CHAPTER"! INTRODUCTION

CHAPTER"2 COMPAN% PROFILE

USERS

HEADUARTERS

AD>ERTISING

LOGOS

CHAPTER"# PRODUCTS

MAC AND ACCESSORIES

i.AD

i.OD

i.HONE

A..LE T>

SOFTARE

CHAPTER"3 THE STOR% BEHIND APPLE8S

ENVIRONMENTAL FOOTPRINT

CHAPTER"6 CONCLUSION

CHAPTER"7 LIMITATIONS OF THE STUD%

ix



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BIBLIOGRAPH%

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INTRODUCTION



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COMPAN%

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PRODUCTS

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MAC AND ACCESSORIES

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a$"ii' *%#%a5 a'" 3#%2 *%#ai!l- 3i #$% +$**li!%+ # "%i! a'!/

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fa#%+ +# a 3! f#$+ #$% !ff#%+ 3!%! !- a' a! ! %!a!+ i5*a/

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Correct/?e +ct/o*

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f#$'", 3! %!


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C#"!/ Uli5a! +$!++ i'!+ #' #$% +$**li!%+ a2i' #3'!%+i* #f !i% #&liai#' # *%#i"!

+af! 3#%2i' #'"ii#'+ a'" # %!a 3#%2!%+ 3i %!+*!/

'*o,9e0-e /) po,er

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# "!li!% +#ial %!+*#'+i&ili- %ai'i'/ C#$%+!+ f#% *%#"$i#' 3#%2!%+ #!% A**l!;+ C#"!,

#$*ai#'al !al a'" +af!-, 3#%2!%+; %i+, a'" 5a'a!5!' #&liai#'+/ S$*!%i+#%+ a'"

5a'a!%+ a%! al+# %ai'!" i' !ff!i! 5a'a!5!' a'" #55$'iai#'+, i'l$"i'

a'ia%a++5!', a'i"i+%i5i'ai#', #'fli %!+#l$i#', a'" %i!a'! *%#!"$%!+/

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+-+!5+ a'" &!+ *%ai!+ f#% 3#%2i' 3i i%"?*a%- %!%$i!%+/

I' a""ii#', A**l! i+ a ! f#%!f%#' #f a 6#i' !ff#% 3i ! EICC # !l* #$% +$**li!%+ +#$%!

#'fli?f%!! a'al$5, i', $'+!', a'" #l"/

Acco.*t+=/9/t: tro.- =.)/*e)) /*te-r+t/o*

A**l! #55$'ia!+ ! i5*#%a'! #f +#ial %!+*#'+i&ili- %#$ %!$la% &$+i'!++ %!i!3+

3i #$% +$**li!%+/ D$%i' i+ *%#!++, A**l! 5a'a!5!' %!i!3+ i!5+ +$ a+ #55i5!'

# A**l!;+ C#"!, *a+ a$"i *!%f#%5a'!, a'" l#+$%! #f #%%!i! ai#' *la'+/

B- a""%!++i' 3a;+ i5*#%a' # A**l! P a'" &- #l"i' +$**li!%+ a#$'a&l! P 3! 5#i

a! #$% +$**li!%+ # i5*%#! !i% *%ai!+/ I' i+ 3a-, A**l! #'i'$!+ # i'%!a+! a3a%!'!++ #f

+#ial %!+*#'+i&ili- a'" # "%i! i5*%#!5!'+ i' 3#%2i' #'"ii#'+ a%#++ #$% +$**l- &a+!/

45



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CONCLUSION

46



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CHAPTER" CONCLUSION

Ti+ *%#6! #'l$"!+ a A**l! i+ "#i' i+ !!%- &i # #'+!%! ! !'i%#'5!' &- $+i'

5i'i5$5 #f *a2ai',*%#"$i#' a'" %!5#al #f #i 3a+!+ /

A**l! C#5*$!%+,I'/ i+ #'! #f ! l!a"i' #5*$!% &a+!" #5*a'- i' ! 3#%l" 3i i+

*%#"$i' !'i%#'5!' f%i!'"l- *%#"$+ 3i a' &! %!-l!" aai' /I al+# *%#5#!+ !

%!-li' *%#!++ &- #ff!%i' !i% &i # ! $+#5!%+ #f ! #l" #5*$!%+/

M#%!!%,I i+ #'!%'!" 3i +#ial %!+*'+i&il- #f i+ 3#%2!%+ a'" i+ 3#%2i' #'"ii#'+ a%!

a2!' a%! #f/i.#'!,Ma#2 a%! +#5! #f ! 3!ll 2'#3' *%#"$+ 5a'$fa$%!" 3i

al$5i'$5 "- 3i a' &! %!-l!" aai'/ T$+, 5a2i' a 3#'"!%f$l i5*a a'" a'! i'

! +#i!-/

47



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LIMITATIONS

48



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CHAPTER" LIMITATIONS OF THE STUD%

T! li5iai#'+ #f i+ +$"- i+ a i i+ +!#'"a%- i' 'a$%! a i+ i i+ #&ai'!" f%#5 +!#'"a%-

"aa *%!+!' i' 5aa8i'!+, '!3+*a*!%+, 6#$%'al+ a'" #' i'!%'! a'" i+ '# 100 a$!'i/

N# fi%+ a'" %!+!a% a+ &!!' #'"$!" # "!!%5i'! fa+,fi$%!+ a'" "aa/T! fa+,fi$%!+

a'" *!%f#%5a'! a%! '# #f $%%!' -!a% a i+ ill la+ -!a% a'" ! +$"- i+ '# $* # "a!/I 5a-

&! *#++i&l! a +#5! a'!+ #% i5*%#i+ai#' i+ 5i++!" #$/

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BIBLIOGRAPH%

BOOKS

illia5 L/Si5#', Gil A5!li# (1)KM- 00 Da-+ A A**l!

Ca%l#' Ji5, A**l! T! I'+i"! S#%- Of I'%i$!, E#5a'ia a'" B$+i'!++ Bl$'"!%+

D!$+5a' Ala' (000), T! S!#'" C#5i' #f S!! J#&+ B%#a"3a-

H!%8f!l" A'"- (004), R!#l$i#' I' ! >all!-

WEBSITES

*==333/a**l!/#5

*==333/3i2i*!"ia/#5

*==333/a"!+$%$/#5

*==333/##l!/#5

50

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Anubhav Girdhar - Apple and the Environment

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