Anu Tan -Getwear

8/2/2019 Anu Tan -Getwear

1/19

Anubhuti agarwal

Tanavi khandpur


2/19

MASS CUSTOMISATION

A custom jeans site targeting the US market

Ship to Europe and Asia also.

Website is very carefully designed.

Best of breed practices for a good co-design toolkit.

Caters to personalisation and customisation or standardised

product requirements

Applicable for women and mens wear


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CUSTOMISATION DETAILS


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Example of Customisation of Jeans


5/19


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CUSTOMER

PERSONALISATION

PACKAGING

SHIPPING

WAREHOUSE

ASSEMBLY

UNIT 1

QUALITY CONTROL

CUSTOMISED PRODUCT

CUSTOMISED DESIGN AND PATTERN

LENGTH

SIZE

COLOUR

FABRIC

WASH

FINISH

PRICING

CONFIRM ORDER

ASSEMBLY

UNIT 2

SPACE

PERSONNEL

PACKAGED PRODUCT

FAST

SECURE AND

SAFE


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Jeans

Design

Customised

Jeans


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Differentiation Point

Raw material

Finishes

Degree of Customisation

Patterns &

Cutting

EmbroideryDifferentiation Point

Sewing

trims inspection

Packaging

Final productshipping.


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+

Sensitivity

Individualisation

Consumer Sacrifice

0 1 0

0 1 0

8

2


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EFFECTS

PRICE RANGE:

$99 to $299

DELIVERY TIME:

2- 10 Days

*10 $ delivery charge

PRODUCT VARIATIONS By:

Colour:2

Wash:6

Fabric: 2 or more Styles for each Wash Variety

Style:10

Length:3

Rise:3

Threads, Buttons, Trims, Pockets etc.

Embroidery


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Comparison To CupStereotypes of the level - Mass Personalization

develops a niche in the market

comprehensive picture library

range of symbols, effects and finishes

subject index to browse through personalization

Why Not streotyped as Mass Customisation

customers do not have the option of uploading or creating their own design

limited patterns, pictures, colour


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Comparison Graph

0

0.2

0.40.6

0.8

1

1.2

1.41.6

1.8

0 2 4 6 8 10 12

Cost/cost of standard Vs Degree of Customization 6

7

9

10

Vans

Laudi vindi

Indidenim

getwear

Degree ofCustomization

Cost


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Comparison Graph

0

2

4

6

8

10

12

0 2 4 6 8 10 12

Delivery time Vs Degree ofCustomization

6

7

9

10

Vans

Laudi vindi

Indidenim

getwear

Degree ofCustomization

Deliv

erytime


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Comparison Graph

0

2

4

6

8

10

12

0 100 200 300 400 500

Delivery time Vs Variety/Variety ofStandard

30

0.5

12

400

Deliv

erytime

Variety (106)


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ADVANTAGES

Great inspiration and catalog to give you orientation and ideas.

Easy To comprehend visualization balancing between usability andrealistic views.

Great design capabilities and Variations.

Different models and sizes already in the co-design toolkit, not just in the

measurement part. Great details in trims. Look at the selection of buttons: Options are shown

before selected color, not just generically.

Great personalization capacities and high user interactivity.

Lot's of social media connections

Option to offer customer/users design to others, earning a $10 bonus

every time it is ordered. One of the few sites that put this kind of P2Pinteraction into practice .

Secure and fast Delivery Methods

Multiple Payment Options


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DISADVANTAGES

No clarity in delivery time of products under

Standard and Custom Categories

Options for customisation are limited Will not succeed on large scale due to limited

market

Competition from brands such asL

evis andDiesel


19/19

THANK YOU

Anu Tan -Getwear

Documents