Post Digital, our manifesto The enormous engine of the Internet has been churning out the facebook’s and Youtube’s of this world for some years and with brands now taking the dive, the digital revolu<on is now over. In the post digital age we no longer think of how to target the consumer, rather how the consumer can target us. A brand’s success is now about adap<on & evolu<on. It’s about finding areas where direct communica<on & engagement with our people is pivotal. This post digital age of communica<on ambience has broken down our no<ons of tradi<onal media. Not only is digital quite literally everywhere but it has empowered us to communicate whenever and however we want, an emo<on no more relevant on the computer than when walking down the street. The consumer and the brand now share the same common ground. We cannot visibly dominate a rela<onship where both par<es are effec<vely equal. Instead we need to create an environment for people to engage with the content irrespec<ve of the brand rather than because of it.
Welcome to the age of ideas, the Post Digital (R)evolu:on.
We are
We relentlessly seek out context to establish what makes your brand valuable in people’s lives as the driver behind our thought.
Contextual.
Pla>orm agnos:c. We believe that too much Digital Media is limited by a desire to ‘be on top’ of a par<cular plaJorm. We use the technology and benefits from plaJorm to enrich our idea<on, not to limit it.
We only do 4 things.
Dis:lling our thinking into experiences and situa:ons that bring your brand and people together on common ground.
Brand U<lity
Experience
Idea<on & planning
Rela<onships
We earn people’s :me & aFen:on by building useful experiences that embed digital possibili:es into people’s daily lives.
Branded U<lity
Thought Leadership
Empowerment
Community powered involvement that generates a common sense of purpose, contribu<ng to the body of thought around your brands context
Thought Collabora<on
Issues & Public
Consciousness
Collabora<ve Product
Development
Mobile Applica<ons
User Collabora<on Mashups
Applica<ons and plaJorms that have a tangible, func<onal benefit to people’s lives.
Experiences Crea:ng Immersive Digital Touch-‐points for your brand through pure interac:vity.
Brand Stories. Entertainment.
Whether taking people through a narra<ve or allowing them to play in a world of your crea<on Digital is the medium for communica<ng your brand story on a personal level.
From games, interac<ve TV, to exploring virtual worlds; the constantly growing roster of digital capabili<es allow for incredible entertainment opportuni<es.
Commerce.
E-‐Commerce has grown from it’s store-‐front origins to become a total branded experience allowing people to play and experiment with your product, interact with other consumers, and immerse themselves in your brand story.
Real Rela<onships Be contagious / Be Relevant / and actually Communicate
We create fun, engaging experiences that foster community development without aVemp<ng to shout the loudest or pushing forward repe<<ve, unengaging messaging. Achieving genuine conversa<on person-‐by-‐person through interes<ng communica<ons and not message repe<<on.
People get a kick out of hearing from you, you’d be surprised how happy people are to hear simply that you’ve taken the effort to reach out.
An<cs for Magnum Ice Cream 2010
Strategic Planning Extensive brand planning & strategic analysis on every campaign we undertake, whether a one off or part of a long term partnership with you
Brand Planning
• Strategic roadmaps based on your exis<ng digital assets
• Synergy with your mainstream efforts
• Social Media Listening
Campaign Planning
• Core Idea<on • PlaJorm iden<fica<on & cross plaJorm infrastructure
• Goals & KPI Iden<fica<on • Paid Media Planning
Rela<onship Planning
• Blogger Outreach • Ensuring consistent coverage across plaJorms and markets
• Integra<ng advanced digital tracking & listening to understand how your brand hits home with consumers
Immersive Content Developing immersive interac:ve experiences that communicate the emo:on of your brand
• Flash-‐based experiences
• Video Produc<on & green screen
• Blog crea<on & management
• Viral campaign seeding & ac<va<on
• Widget Development
• Phone applica<ons (iphone + android)
• 3d anima<on & fly-‐throughs
• Mo<on & Infographics
Magnum Ice Cream Campaign 2010 Microsite
Our 3d work
Listening People always take the ini:a:ve and make the first move, we listen to what they say and how they say it.
• Conversa:on funnels – tracking sen<ment from a curiosity through to a purchase
• Influencers & thought leaders – We know who talks about you, who spreads the word most, where they’re from and how they do it. In real <me.
• Nega:vity – There will always be people who have feelings about you that you wish you could change. We iden<fy who they are and analyze what they’re reasons are to develop strategies to overcome nega<vity exactly when it happens. Conversion
Intent of Purchase
Brand Preference
Awareness of brand
Listening – the technology driving our analysis
TwiFer & Google Buzz
Monitoring tweets & buzz in real <me with repor<ng on compe<<ve analysis and highligh<ng new leads
Facebook Fan Pages
Tracking engagement across all Facebook Pages & monitoring other pages that men<on your brand
The Real Time Web
Discovering blogs and websites that ac<vely create and disseminate conversa<on about your brand.
Video Sites
Monitoring over 200 video sites and revealing comments and views to discover fans.
Conversa:on monitoring in English & Chinese
Digital Ambience
Augmented Reality
Mobile Digital
Interac<ve Signage
An:cs champions 3 key Digital Ambience elements that elevate Digital Media beyond the desktop and into the mainstream.
Digital Ambience Augmented Reality
QR Codes – A QR Code works in exactly the same way as a tradi<onal bar code except that it can carry enough data to form a paragraph and is readable by most modern phones
Gateway to interac<ve content
• A gateway to content and func<onal informa<on that adds value to a product or campaign.
Product Tac<cal
• Instantly redeemable coupons
Guerilla Campaigns
• Distribu<ng ‘hidden’ informa<on and organizing gatherings
AR is a powerful new technology that integrates Digital informa:on with the real world, for useful on-‐the-‐go applica:ons
Geospa:al Mobility -‐ allowing real <me GPS-‐based geographic data to be combined with rich media content and overlaid on live video captured by your mobile phone. Layering user-‐generated content such as photos, videos, and tweets over real loca<ons providing interes<ng content on the move.
Webcam Signatures – The digital signature allows a webcam to display interac<ve 3d content layered on top of or integrated into a real-‐world item such as a print advert.
Fully integrated into print media
• providing an extra dimension to print ads and ac<ng as a solid link to a digital campaign or microsite.
Highly Interac<ve
• the opportunity for users to personalize an interac<ve experience to be shared with friends. This could include super-‐imposing your face into a digital character or manipula<ng an object such as a car.
Experien<al
• popular with car brands, allowing people to view the vehicle in 3d and zoom in/zoom out, move and interact with the product in real <me.
Digital Ambience Augmented Reality
Our technical backbone takes incoming content feeds from all over the web; Web sites, databases, and SMS feeds and aggregates them on a single Web interface.
Digital Signage
Social Media PlaJorms
Websites
Digital Ambience Mul<plaJorm integra<on
An<cs is partnered with Never.no, the world’s leading Digital Out-‐of-‐home Home technology provider to develop mul<-‐plaJorm campaigns that bridge the digital/mainstream divide.
Digital Ambience Case Studies
Allowing people to text in their photos for display on digital signage and instantly posted on Facebook
Telenor Arena Launch, Oslo!For the launch of Telenor Arena in Oslo, a full HD screen, 3x7 meters was installed.
Customers/visitors could take a picture on the phone of themselves/his or her date/friend/random stranger and send it in via MMS. The photo would get moderated and uploaded to the screen.
SMS bounce-‐backs were then used to interact with visitors aker the event.
5000 aVendees
36% engagement = 1800 MMS’s
The Diesel Campaign BE STUPID In store Dig
Diesel invites its customer base and the Danish Popula<on to take stupid photos of themselves with the cell phone to be sent off as an MMS to get 15 seconds of fame. Broadcasted in Diesel stores across Europe, on the Microsite, and on the Facebook Fan Page.
Digital Ambience Case Studies
Example: text “ICECOFFEE” to 1234 to receive a free Iced Coffee!
Sends the customer a unique 2d digital barcode directly to the mobile which can be redeemed in store
Instantly redeemable coupons.
Goal: Increase test drive to support sales drive. Interac<ve call to ac<on included in Skoda marke<ng material and TV adver<sements.
Applica<on interfaced with dealers based on customer addresses and therefore relevant loca<on.
Result: 600 test drives which generated 60 car sales.
Digital Ambience -‐ Case Studies
The Skoda Case Study!
70 000 unique downloads during 6 weeks campaign period 50% redeemed
the coupons PLU code entered in the <ll.
711/IsKaffee Case Study!Coupons downloaded directly to a mobile phone from a
website or Facebook. NO integra<on of POS systems and mobile plaJorms
required
Products & Services
Web Development
Campaign Microsites
Flash Ac<on Scrip<ng
Blogs
CSS/HTML Markup
Wordpress/Magento/Drupal Development
Custom high volume CMS
Shopping Cart & Payment Portals
App Development
Mobile Applica<ons (iphone & Android)
Mashups
Web Applica<ons
Social Media Applica<ons
Widgets
Need something specific? Our mul:-‐talented team has a wide range of technical skills and we have experience working on short-‐deadline outsourcing requirements.
Digital Ambience
Interac<ve Digital Signage
SMS&MMS Crossovers
Digital Coupons
Augmented Reality
Planning & Management
Social Media Listening
Google Analy<cs
Strategic Roadmaps
Blogger Outreach
Content
Flash-‐based experiences Video Produc<on & green screen Viral campaign seeding & ac<va<on 3d anima<on & fly-‐throughs Mo<on & Infographics
Clientele
HSBC / Estee Lauder / Walls Ice Cream / TBWA / Petrofac / Stellachicken / Tempered Mental / KRU Films / Duyung / Cicak Man / Haq The Movie /
Sin Kid / Kaseh Dia / Halal Journal / SKN Land & Development / Firestar
Research Interna<onal / Be Yoga / Ver< Global / M3nergy / Intuit Innova<ons / The Perryer Collec<on / Ikona Sokware / The Bluefire Group /
Our people"
Dave Carpenter Chairman
Dave Carpenter has been involved in marke<ng, research, branding and adver<sing for 25 years. With experience in Europe, the US and 10 years in Asian markets, Dave is now the CEO of the Firestar Group of marke<ng communica<ons companies and Chairman of the An<cs Digital Crea<ve agency
David Barton-‐Grimley CEO
Having grown up with the Internet at his finger<ps, David has always goVen a weird kick out of developing concepts and ideas for the Digital Environment. Armed with a laptop
and a rickety car, David & Chay Winstanley founded An<cs in ’07 to create awesome Digital experiences that happily achieve ROI without the need for paid media.
Our people"Azhar Razali Crea<ve Director
Azhar’s passion and knowledge of Digital Media makes him the perfect leader for our talented & dedicated team. One of our founding members, Azhar has been working in Internet produc<on for over 8 years with a Degree in a Digital Media.
Meyrick D’Souza Singapore Business Director
Meyrick’s role as Business Director for An<cs Singapore is to provide Singapore clients online strategic thinking to help them adapt to current digital reality and to engage their
customers more effec<vely. He has extensive digital skills, knowledge and leadership grounded in the fundamentals that drive successful digital campaigns and the applica<on
of those fundamentals to new consumer behaviour in the digital world. Clients Meyrick has worked for include Telekom Malaysia, Time.com, Nokia, Ericsson,
Palm , HP, P&G, Porsche, HSBC, Shell, Cisco, Oracle and IBM.
An:cs is a member of the Firestar Group which includes Firestar Research, one of Asia’s leading qualita:ve market research
companies.
Our events management and mainstream PR experts, Stellar PR has been with us from The beginning. Stellar has racked up some impressive brands including Samsonite & L’Occitane, most recently bringing the Stereophonics to KL in May 2010.
One of the world’s leading Digital OOH specialists, An<cs is partnered with Never.no to develop ambient, cross-‐plaJorm campaigns in the Asia Pacific.
Statsit provides us with incredibly powerful listening and conversa<on analysis, forming the data that powers our insight and analysis.
Partnerships
A focus on Asia
www.an:csstudios.com
C-‐11-‐2 Megan Avenue 189 Jalan Tun Razak 50400 Kuala Lumpur
144B Neil Road 088873 Singapore
An<cs is an Asian based agency, with offices in Singapore & Malaysia
Contact info@an<csstudios.com