Anti-tobacco campaign Fajal Mira Dept. Of Mass Communication Assam University, Silchar
Anti-tobacco campaignFajal MiraDept. Of Mass CommunicationAssam University, Silchar
IntroductionTobacco epidemic is one of the biggest public
health threats the world is facing.
In India, average age of starting tobacco use is before 15 years.
Smoking kills 1million Indians every year.
Smokers die 6 to 10 years earlier than non smokers.
Government Regulations and Acts:Framework Convention on Tobacco control
(FCTC)
2003 Cigarette and Other Tobacco Products Act.(COTPA)
August 2005, India became the first country in the world to ban smoking scenes in films and television.
Objective To aware people about the consequences of using
Tobacco.
To encourage them to be vocal against public smoking.
To spread awareness about family responsibility through personal counselling.
To motivate them to stop using tobacco products.
To enlighten them that they are at higher risk of developing tobacco related diseases
Areas of Concentration Rural and urban areas
of Barak Valley
School, college & Universities.
Special attention to Slum areas.
Target audience Youths - both addicts and non addicts.
School, college and university students.
Chronic Addicts
Adults aged between 30-50yrs.
Pre-Teenagers.
Communication ChannelsPerson to person CommunicationPostersWorkshopsSeminarsPHCs (Primary Health Care)Health Centre
Doctors ,Health Experts, NGOs, Counsellors & Volunteers
Through:
Communication StrategyCounselling by professional
health experts.Rehabilitation workshopsAwaking through social
networksIntroduction of fake cigarettesIntroduction of Nicotine based
chewing gumEducation to parents, family
members & spouses of the addicts
TOBACCO IS NO LESS THAN SUICIDE
Tobacco can be consumed in the form of smoking, chewing, dipping
or snuffing
Tobacco in some cases used as a pesticide and in the form of
nicotine tart rate used in some medicine. But directly tobacco consumption is dangerous. It
Kills.
Cigarette components & their uses
Nicotine- Insecticide Carbon monoxide - Car exhaust Butane – Lighter fluid Cadmium- Batteries Stearic Acid – Candle wax Hexamine- Barbecue lighter Toluene- Industrial solvent Ammonia – Toilet cleaner Paint Methanol – Rocket fuel Arsenic – Poison Methane – Sewer gas Acetic acid - Vinegar
Tobacco users are 10 times as likely to get cancer & such other
diseases as non tobacco users
How can you get out of tobacco/Cigarette addiction
Never carry matches or lighter with you.
Don’t buy cigarette packet, but one cigarette at a time.
Each day try to postpone lighting your first cigarette of the day.
Never smoke, when you are in family.
Share the smoke with friends, don’t buy new.
Thank
You!Fajal Mira